Booyah Advertising

06/20/2025

ChatGPT now has 180.5M monthly users getting real-time answers from the web. While it's only 2% of search share vs Google's 90%, it's becoming a critical discovery channel. The game has changed from ranking in Google to being cited in AI responses.
Enter Generative Engine Optimization (GEO) 👇

✅ Optimize for Bing (ChatGPT's search engine)
✅ Create structured, comprehensive content
✅ Target conversational query clusters
✅ Use schema markup strategically
✅ Build topic authority over keyword density

Traditional SEO isn't dead—it's evolving. The brands winning tomorrow are adapting today. Early movers will dominate AI-driven discovery while others play catch-up.

Are you optimizing for the future of search? Read the blog!

The information landscape is undergoing a seismic shift. Generative AI tools like ChatGPT are rapidly changing how people find answers, moving beyond traditional search engines as the sole destination. Users increasingly turn to Large Language Models (LLMs) for product research, how-to advice, and c...

06/05/2025

"Am I training an agent to take my job?"
If you work in marketing, content, or really any industry, this question probably keeps you up at night.
Our latest deep-dive tested Claude, GPT-4, and Copilot in the ultimate copywriting battle royale. The results? Eye-opening.

The reality check: AI isn't coming for our jobs—it's already here, quietly learning from every prompt we feed it. But here's the thing: the professionals who'll thrive won't be the ones who resist AI OR surrender their brains to it. They'll be the ones who master human-AI collaboration. We're all training our replacements to some degree. The only choice? Whether we're training them to work FOR us or INSTEAD of us.
Ready to explore how AI can amplify (not replace) your creativity? Let's talk.

Anthropic CEO Dario Amodei just warned lawmakers and the public that AI could eliminate 50% of entry-level white-collar positions in the next five years and drive unemployment as high as 20%. If you work in an industry where AI adoption has been woven into strategic planning and workforce training (...

05/27/2025

Want to make your brand unforgettable? It starts at the top of the funnel.

From airport lounges to smart speakers, upper-funnel media like DOOH, CTV, and Audio are powerful engines helping brands connect with audiences in unexpected ways.

Discover how these channels can elevate your media mix and drive real results. 👇

Learn how upper-funnel media focuses on creating awareness and interest among potential customers. By incorporating channels like DOOH, CTV & Audio brands can reach broader audiences and establish a strong market presence.

05/13/2025

Meta's Advantage+ is changing the game in digital advertising — but is it always a win?

With AI-driven automation for targeting, placements, and budget allocation, Advantage+ promises better efficiency. But here's the catch: less control can sometimes mean more wasted spend.

In our latest blog, we break down which Advantage+ tools actually boost performance — and which ones may need a closer look (or manual override).

Read the guide and get smart about your spend:

A Data-Driven Guide to Leveraging Meta’s AI Tools Without Losing Control Why Meta Advantage+ Matters Meta’s Advantage+ suite is reshaping digital advertising, offering AI-driven automation for targeting, placements, and budget allocation. While some features enhance efficiency, others reduce con...

04/29/2025

It's not just eggs: have you noticed your CPCs creeping up? Our paid experts give their POV on how you can combat campaign bloat and keep your ad performance lean and mean.

Worried your Google Ads cost went up? Learn what impacts CPCs, how to reduce CPC in Google Ads, and how smart strategies can lower your rates.

04/14/2025

Search keeps evolving, reshaping how we find and trust information. For marketers and content creators, this shift raises a big question: How do I create content that ranks in both AI models and traditional search engines? Read our latest blog from our SEO experts!

Learn how to optimize content for both search engines and AI tools like ChatGPT and Gemini. Structure for clarity, build authority, and increase visibility in the AI-driven search era.

01/10/2025

This Just In: the TikTok ban is no longer conjecture. What are you going to do about it? Our media experts weigh in…

The day of reckoning for one of America’s top social media platforms has come. As of Jan. 10, it appears the Supreme Court will issue an order to uphold the law that would ban the platform unless it is sold by the Chinese parent company DanceByte. Our media experts answer your most pressing questi...

03/29/2024

Big news! Our work with Rare Beauty is featured in a TikTok Business case study. Our creative strategies are helping brands connect with audiences in a meaningful way while delivering 22% more efficient CPCs.

Learn how Rare Beauty built a creative foundation to drive paid success.

01/08/2024

🚨 IMPORTANT: Beware of scammers impersonating Booyah and recruiting on WhatsApp, Telegram, and Signal. Booyah only hires through BooyahAdvertising.com and we will never ask for personal funds. Report any suspicious activity.

03/08/2023

Happy International Women's Day from everyone at Booyah! We're proud to say that women comprise a majority of our agency (and 63% of our leadership team!). We're continuously inspired by the contributions of all our female colleagues, from the most senior to our newest employees. Today we celebrate the women of Booyah and the world.

03/03/2023

Have we mentioned we're proud to be a Colorado-based agency? Today we're excited to celebrate 303 Day, a nod to Denver's iconic area code. To all of our friends and clients in the Denver area, we're raising a glass with you to cheers the Mile High City.