Two Octobers

Two Octobers We help good companies compete, thrive, and grow with digital marketing. We offer marketing services, coaching, and training to help good companies grow.

We're experts, teachers, and collaborators taking a human-centered approach to data-driven marketing.

B2B email marketing works best when it's built around pipeline goals, not just open rates. Swipe for tips to build a sma...
06/23/2026

B2B email marketing works best when it's built around pipeline goals, not just open rates. Swipe for tips to build a smarter B2B email strategy 👉

As we honor Juneteenth, we recognize the significance of this day and reaffirm our commitment to fostering equity, inclu...
06/19/2026

As we honor Juneteenth, we recognize the significance of this day and reaffirm our commitment to fostering equity, inclusion, and opportunity.

06/11/2026

Are your email marketing efforts driving pipeline growth or just generating opens and clicks?

In our latest YouTube video, Two Octobers' Head of Client Ops, Jeff Rovner, shares a practical framework for building B2B email programs that align with real business outcomes. Learn how to create audience segments, develop buyer journey-based workflows, and measure success using metrics that actually matter.https://www.youtube.com/watch?v=FQ1R1-PyuKQ&feature=youtu.be

As AI reshapes how people find information online, new signals are emerging for marketers willing to dig deeper.In our l...
06/09/2026

As AI reshapes how people find information online, new signals are emerging for marketers willing to dig deeper.

In our latest blog, we explore how Cloudflare logs can reveal AI crawler activity, offering a glimpse into how AI platforms are discovering content and surfacing answers to user questions. It's a technical deep dive, but one that highlights where search and AI visibility are headed next. On the blog now! https://twooctobers.com/blog/tracking-ai-user-bots-in-cloudflare-to-measure-ai-visibility/?

This month we're looking at what to know and prepare for after Google Marketing Live. Read the blog for our takeaways fr...
06/08/2026

This month we're looking at what to know and prepare for after Google Marketing Live. Read the blog for our takeaways from the conference and new insights for both SEO and Paid Media going into the summer. https://lnkd.in/e4q9nPWJ

AI assisted analysis, new Google Ads metrics, and data visualization's next frontier - Nico Brooks covers the latest in ...
06/05/2026

AI assisted analysis, new Google Ads metrics, and data visualization's next frontier - Nico Brooks covers the latest in the world of Marketing Analytics in our Analytics Roundup.

Read more here: https://lnkd.in/gCWMZqdB

AI doesn't run great ads on its own. You do. Swipe for 4 ways to get more out of Google and Meta's automation!
05/20/2026

AI doesn't run great ads on its own. You do. Swipe for 4 ways to get more out of Google and Meta's automation!

Grateful for partnerships like this. Hearing that our work continues to make an impact after 5+ years together means so ...
05/15/2026

Grateful for partnerships like this. Hearing that our work continues to make an impact after 5+ years together means so much to our team. We’re proud to support Perform Properties with an SEO strategy focused on identifying new growth opportunities, delivering measurable impact, and building a true partnership along the way. https://twooctobers.com/case-studies/

05/12/2026

Clients ask us: "Do we have the right keywords? Do we need more keywords? What keywords should we be optimizing for?"

Keywords matter, but they're not the whole story.

In our latest Two Octobers Live, Senior SEO Brett Woodward made the case for shifting the conversation from keywords to intent. Intent is the underlying goal or problem behind a search query, what someone actually wants to accomplish regardless of the specific words they use. It's a better lens for understanding the volume and interest around topics that actually matter to your business.

Content built around user intent doesn't just rank. It resonates.

We covered the risks of a keyword-first approach and introduced frameworks that can change how you think about SEO entirely.

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Denver, CO
80204

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Wednesday 8am - 5pm
Thursday 8am - 5pm
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