Two Octobers

Two Octobers We help good companies compete, thrive, and grow with digital marketing. We offer marketing services, coaching, and training to help good companies grow.

We're experts, teachers, and collaborators taking a human-centered approach to data-driven marketing.

What’s changing in analytics and AI?Our September Analytics Roundup covers the latest updates across Google, Microsoft, ...
09/02/2026

What’s changing in analytics and AI?

Our September Analytics Roundup covers the latest updates across Google, Microsoft, Power BI, and the evolving world of AI-powered analytics agents, including what’s worth paying attention to (and what isn’t).
Read the latest: https://twooctobers.com/blog/analytics-roundup-september-2026/

Turn AI into a better data analyst by treating it like a junior analyst you're mentoring, not a vending machine you're q...
08/24/2026

Turn AI into a better data analyst by treating it like a junior analyst you're mentoring, not a vending machine you're querying.

The fix isn't a smarter model. It's a better process. Swipe to learn more!

Ten years of hard work deserves some time to unplug.We’re celebrating a pretty special milestone at Two Octobers: Jeff’s...
08/19/2026

Ten years of hard work deserves some time to unplug.

We’re celebrating a pretty special milestone at Two Octobers: Jeff’s 10-year work anniversary and our company’s very first sabbatical!

After a decade of dedication, Jeff took some well-deserved time away to slow down, explore, and spend time outside. From mountain views and hiking trails to rivers and forests, his sabbatical was a great reminder of why stepping away can be just as valuable as showing up.

We’re proud to be a company that believes great work and a great life should coexist and that sometimes the best thing you can do for both is take a little time to recharge.

A little AI, a few fan-out queries, smarter conversion tracking, and a healthy dose of curiosity about where marketing i...
08/14/2026

A little AI, a few fan-out queries, smarter conversion tracking, and a healthy dose of curiosity about where marketing is headed next.
Here’s what the Two Octobers team is thinking about right now.

08/13/2026

AI can make marketing analysis faster, but faster doesn’t always mean better.

The real question is: When should you trust the robots?

Our latest video breaks down how to use AI for marketing analysis while keeping the right context, guardrails, and human expertise in the loop.

Watch the full breakdown from Two Octobers’ Head of Analytics, Nico Brooks: youtube.com/watch?v=0fYe_48AJZk&feature=youtu.be

08/10/2026

A formal reminder: rest is valuable and worth prioritizing.

We recently had the opportunity to join a workshop with Gather Better focused on nurturing our “inner rested leader” and exploring how intentional rest can help us show up as our best selves.

As a B Corp, we believe that caring for people is an important part of building a better business. That includes making space for rest, reflection, and sustainable ways of working.

Consider this your reminder: you don’t have to earn rest. It’s worth making time for.

The pace of change in digital marketing isn't slowing down and staying ahead means knowing which updates actually matter...
08/05/2026

The pace of change in digital marketing isn't slowing down and staying ahead means knowing which updates actually matter!

Our latest digital marketing updates round up the biggest changes across paid media, AI, search, and digital marketing so you can spend less time chasing headlines and more time making informed decisions.
Read the full blog here: https://twooctobers.com/blog/digital-marketing-updates-august-2026/

Stay on top of the latest in marketing analytics!This month's Analytics Roundup covers new updates in Google Analytics a...
08/04/2026

Stay on top of the latest in marketing analytics!

This month's Analytics Roundup covers new updates in Google Analytics and Search Console, practical AI workflows for marketers, and a curated list of resources to help you work smarter with your data. https://twooctobers.com/blog/analytics-roundup-august-2026/

Search behavior is evolving, and ChatGPT ads require a different approach than traditional search campaigns. From optimi...
07/31/2026

Search behavior is evolving, and ChatGPT ads require a different approach than traditional search campaigns. From optimizing for conversational intent to measuring post-click quality, these four tips will help you build campaigns that connect with users and drive meaningful results. Swipe through to learn more.

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