Two Octobers

Two Octobers We help good companies compete, thrive, and grow with digital marketing. We offer marketing services, coaching, and training to help good companies grow.

We're experts, teachers, and collaborators taking a human-centered approach to data-driven marketing.

AI doesn't run great ads on its own. You do. Swipe for 4 ways to get more out of Google and Meta's automation!
05/20/2026

AI doesn't run great ads on its own. You do. Swipe for 4 ways to get more out of Google and Meta's automation!

Grateful for partnerships like this. Hearing that our work continues to make an impact after 5+ years together means so ...
05/15/2026

Grateful for partnerships like this. Hearing that our work continues to make an impact after 5+ years together means so much to our team. We’re proud to support Perform Properties with an SEO strategy focused on identifying new growth opportunities, delivering measurable impact, and building a true partnership along the way. https://twooctobers.com/case-studies/

05/12/2026

Clients ask us: "Do we have the right keywords? Do we need more keywords? What keywords should we be optimizing for?"

Keywords matter, but they're not the whole story.

In our latest Two Octobers Live, Senior SEO Brett Woodward made the case for shifting the conversation from keywords to intent. Intent is the underlying goal or problem behind a search query, what someone actually wants to accomplish regardless of the specific words they use. It's a better lens for understanding the volume and interest around topics that actually matter to your business.

Content built around user intent doesn't just rank. It resonates.

We covered the risks of a keyword-first approach and introduced frameworks that can change how you think about SEO entirely.

Work doesn’t look the same for everyone, and it shouldn’t have to.At Two Octobers, we’ve built policies that reflect rea...
05/08/2026

Work doesn’t look the same for everyone, and it shouldn’t have to.

At Two Octobers, we’ve built policies that reflect real life: flexible working hours, alternate schedule options, parental leave, and support like FSA childcare credits. Because supporting our people means supporting the many roles they hold beyond their job titles.

For parents especially, that flexibility can make all the difference; the ability to be present for both the big moments and the everyday ones, without sacrificing meaningful work.

We know careers aren’t one-size-fits-all, and neither are the seasons of life. Creating space for both is something we’re proud to stand behind.

AI is rapidly reshaping digital marketing, from evolving search experiences to more automated, AI-driven campaigns. With...
05/06/2026

AI is rapidly reshaping digital marketing, from evolving search experiences to more automated, AI-driven campaigns. With platforms like Meta and Google updating how performance is measured and optimized, staying adaptable is more important than ever. Learn more on the blog now! https://twooctobers.com/blog/digital-marketing-updates-may-2026/

The latest Analytics Roundup from Nico Brooks has some gems, including this one:Using AI for analysis? The insights you ...
05/04/2026

The latest Analytics Roundup from Nico Brooks has some gems, including this one:
Using AI for analysis? The insights you get are only as good as your data definitions — and most business-friendly metric definitions aren't fully accurate.
Take "Active User" in Google Analytics. Feed a vague definition to an LLM and it'll blame a traffic drop on seasonality. Feed it an honest one — cookies, bots, consent opt-outs, device-switching — and it might point to a consent configuration change, which is often the real culprit.
LLMs don't need help making things up. Give them the unvarnished truth about what your data actually represents.
Read more on the blog: https://twooctobers.com/blog/analytics-roundup-may-2026/

We sent our new apprentice on a field trip to the Apprenticeship Career Expo in Aurora to connect with and learn from bu...
04/28/2026

We sent our new apprentice on a field trip to the Apprenticeship Career Expo in Aurora to connect with and learn from businesses investing in apprenticeship as a powerful way to build career pathways. We’re grateful for the employers and programs creating these opportunities and supporting the next generation of talent. https://twooctobers.com/digital-marketing-apprenticeship/

Earth Day is a reminder that business can and should be a force for good. As a B Corp, we hold ourselves accountable not...
04/22/2026

Earth Day is a reminder that business can and should be a force for good. As a B Corp, we hold ourselves accountable not just for growth, but for our impact on people and the planet. Progress is ongoing, and today is a chance to reflect, recommit, and keep pushing for better. https://twooctobers.com/b-corp-marketing-agency/

04/20/2026

AI performance in ad platforms isn't just about accepting implementation, it's about leveraging the inputs that power it. Strong data, clear strategy, and the right human oversight are what separate meaningful outcomes from noise. As AI becomes more embedded in advertising, success will come from focusing less on standalone features within ad platforms, and more on the quality of what you feed them to make them work for you. https://twooctobers.com/blog/key-inputs-for-ai-driven-performance/

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Denver, CO
80204

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Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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