What Big Brands Know - They Buy Your Because

05/21/2026

I had the unique opportunity to be interviewed about the Japanese language version of my book while I was in Tokyo recently. My Japanese publisher knocked it out of the park with an amazing set and interviewer, Ayako Kisa, who is known throughout Japan. Such a unique addition to an amazing trip to Japan!

10/09/2024

Hey everybody!

I’ve got a great book recommendation for you.

Almost Doing Good by Jessica Pettitt launched yesterday and on its first day it hit number one and organizational change.

That’s because it combines her experience as a DEI expert with her experience, getting an MBA and serving Business owners.

Those two intersect in you being able to retain your best employees and hire the best new prospects.

The book goes into the mistakes that we make trying to create an inclusive environment, and how everyone can feel at home in your business.

Check it out!

05/01/2024

I was back on a big stage this week at the Exit Planning Institute Summit. I loved it.

I live in gratitude every day for my career and my life. At 40 I started a journey working to build my dream career as a professional speaker.

I had no idea how hard it would be.

It was SO worth it.

I am doing exactly what was meant to do. When you’re in your zone things feel easy, fun and joyful. It no longer feels like work.

After the keynote I was at my book signing table for four hours and kept talking to people for hours after that.

An amazing day with amazing people and gratitude for it all.

But a journey like this doesn’t happen without the help of others. This keynote was only possible because my friend Marc Rhode introduced me to someone who introduced me to the President of the organization. And then they took a chance on me.

When are you in your zone? Who are your supporters who help you live your dreams? What are you willing to do to get where you want to go?

04/08/2024

I was just featured on the 2 Old Bulls podcast. Fun interview because they dive into both personal history as well as business topics.

‎Show 2 Old Bulls, Ep Outstanding Insights from book Author Gerry O'Brion-They Buy your Because! - Apr 1, 2024

01/30/2024

It's very cool when a client makes a big deal of the announcement of having me keynote their conference. The Exit Planning Institute has been a first-class client since our first conversation.

Here is my interview with them. The content is valuable for anyone who runs a business, and wants to maximize the value of the business for when you eventually sell.

Their CEPA members (Certified Exit Planning Advisor) are the ones to reach out to when you're thinking about selling.

EPI interviewed the 2024 Exit Planning Summit Keynote Speaker, Gerry O’Brion to learn how his session will positively impact our advisor and business owner community!

10/24/2023

They Buy Your Because launches today!

If you need to influence anyone, this book is worth your time. Whether you need to close sales, hire employees, or get investors, the Because Framework has you covered.

The Framework is the intersection of Harvard Research, Nobel Laureate work, and my experience at billion-dollar brands. But it results in practical application.

If you’re still not sure, I shot you a video last night that tells you more about the book:

https://whatbigbrandsknow.com/book/

If you’re still, still not sure, check out the pics of my goats reading the book.

They consumed it very fast, and said they highly recommend it.

Buy now on Amazon!
https://a.co/d/2DoSh8z

10/18/2023

Three years in the making and I'm giving it to you for free. Well, in fairness, it's only the introduction and the first chapter. My book "They Buy Your Because" is launching next Tuesday and I'm excited for you to read the first chapter, so you'll get hooked and buy the book...and leave me a review.

Seriously, this one is worth your time.

Thousands of CEOs, business owners and sales teams have learned and implemented the framework, and it has not been available in book form until now.

Click on this link and you'll find the first chapter along with other resources to get you started.

Thank you for being part of the journey of the Because Framework. For people who have hired me, been in my audiences, or signed up for my list, I'll be

09/26/2023

https://whatbigbrandsknow.com/book/

It's official! They Buy Your Because will be launching on October 24th! Sign up now to be notified when it goes live. In the next month there will be all sorts of free videos, materials and value-added resources for everyone on the list.

The Framework is the intersection of age-old advertising strategies and the science of decision-making, applied to today's toughest marketing and sales