The Marketing Science Department

11/21/2024

09/26/2023

Analytics news from Marketing Science -

We know Marketing Analytics. We launched 3 digital ad agencies and have been an analytics partner for 12 more. We also worked with over 150 clients on every aspect of Marketing Analytics.

09/07/2023

Analytics news from Marketing Science -

If you are in the US, we hope you had a great Labor Day weekend. If you are not in the US, we hope you had a great weekend.

06/08/2023

Big thanks to KarshHagan for having us in the office for a Google Analytics 4 training.

We covered Google Analytics 4 Admin and Reporting including:

- Data streams
- Events architecture
- How to debug tracking
- New variables and events
- Leveraging Reports, Explorations, and Looker Studio

It was great to see everyone get a solid understanding of GA4 so quickly and we look forward to seeing some great insights.

05/16/2023

📢 Migrate to GA4: Seamlessly Transition to the Future of Analytics!

Are you still relying on Universal Analytics for your data analysis needs? It's time to make the switch to GA4 and unlock the full potential of advanced analytics. Starting July 1st, 2023, Universal Analytics will cease processing, and you don't want to be left behind.

At Marketing Science Department, we've already completed successful GA4 migrations for esteemed clients such as Long Point Energy, Four Point Energy, Metro State University, and Create Kitchen & Bar. Now, we're excited to offer our expertise to more businesses seeking a seamless transition.

GA4 automated migrations might not meet your expectations due to GA4's distinct data models and processing methods, we take a tailored approach to ensure your data is accurately and comprehensively migrated. Our team is well-versed in GA4's intricacies and can guide you through the process, ensuring a smooth transition.

If you have any questions or concerns about GA4, we're here to help! Feel free to reach out via PM, and our knowledgeable team will gladly provide the answers and support you need. Don't miss out on the game-changing capabilities of GA4—let's migrate together! 🌐✨

Learn more

https://www.linkedin.com/pulse/ga4-fixing-googles-automated-migration-jason-pierce/

03/20/2023

Are you having problems with your digital analytics data? Don't trust the data from your Google Analytics or Adobe Analytics ecosystem?

The best place to start is with the basics and understand your implementation. Do you use a Tag Manager or is your analytics implemented directly in the site or app? Are the tag, elements, and triggers meeting the business rules you defined up front?

Implementations need maintenance and without proper attention the definitions will change over time. Get back to your data collection basics to restore confidence in your data.

02/21/2023

For my ad agency friends, remember to check with your clients that use Google Analytics about Google Analytics 4 (GA4).

If they have not created a new GA4 property yet they should do that soon. The old version stops collecting data July 1.

10/27/2020

Thank you! Create Cooking School for Shout Out us. We really appreciate your compliment. We are glad to work with you.