Grasslands: A Journalism-Minded Agency

01/09/2025

🌾 Exciting News from Grasslands! 🌾

We're streamlining how we connect with you, and as part of this shift, we’ll no longer be adding new posts here on Facebook. But don’t worry—we’re not going far! You can stay connected with Grasslands: a Journalism-Minded Agency and follow our journey through these channels:

📌 LinkedIn – Industry insights, updates, and more: https://www.linkedin.com/company/grasslandsagency
📌 Instagram – Behind-the-scenes moments and creative inspiration: https://www.instagram.com/grasslandsagency/
📌 Website – Dive deeper into who we are and what we do: www.mygrasslands.com
📌 Connect Direct – https://www.mygrasslands.com/contact-us

Thank you for being part of our story, and we can’t wait to keep the conversation going in new places. See you there! 💬✨

The Grasslands Team tells stories, builds brands and amplifies value for our clients. We look forward to strategizing with you.

12/19/2024

Grasslands founder and CEO Ricardo Baca () spoke to about how cannabis brands approach the holidays—and why plant-touching producers and retailers could profit by taking a page from the marketing playbook for CPG brands in more established industries. Read more in the link in our stories and profile!

https://www.forbes.com/sites/joanoleck/2024/12/07/why-dont-cannabis-companies-do-more-holiday-promotions-a-marketing-expert-wants-to-know/

12/18/2024

Looking for a last-minute gift for someone on your holiday shopping list? Try one of the psychedelic tomes on the bookshelf at Grasslands HQ using the link in our stories! 🍄📚

https://www.mygrasslands.com/cannabis-marketing/best-books-about-psychedelics

12/17/2024

New York's First Adult-Use Cannabis Retailer, ., Expands to NoMad with Second Storefront on Dec. 16.

"This new dispensary in NoMad allows us to engage with a dynamic and diverse community, reinforcing our belief that 'Uplift Each Other' is more than a slogan—it's our commitment to supporting marginalized communities and individuals," said Sasha Nutgent, Vice President of Retail of Housing Works Cannabis Co.

Learn more through the link in our stories!

12/16/2024

12/16/2024

“With more women turning to cannabis for wellness-oriented solutions, brands from California to New York are already rethinking their marketing and sales strategies, product development priorities and core messaging to connect meaningfully with this demographic," Grasslands founder and CEO Ricardo Baca () told

That's one reason that cannabis brands that have leaned into non-inhalable CPG product categories like infused beverages and edibles are ripe for mergers, acquisitions and expansion in 2025. Read more about cannabis consumer trends to watch:

https://mjbizdaily.com/mergers-acquisitions-interstate-expansion-areas-for-cannabis-opportunities-in-2025/

12/16/2024

At this year’s , Grasslands: A Journalism-Minded Agency hosted the unforgettable Grasslands Party, where over 1,000 c4nnabis industry leaders came together for high-level networking, good vibes, and a little adult hot cocoa.

And the celebrations didn’t stop there—Grasslands also took home Best PR Agency of the Year at The Emjays for the second year in a row! 👏

Congratulations to Grasslands for continually facilitating high-quality journalism in the c4nnabis space!


https://loom.ly/_w7Ay_M

12/13/2024

Journalist homies: This webinar—on How To Land Marketing, Branding and Other Comms Clients—is TOMORROW (Friday).

11/25/2024

is later this week—is your brand ready? Here are a few fun facts about one of the biggest retail holidays in the industry:

💚 The term "Green Wednesday" was first coined in cannabis trade publications around 2017
🍻 That was about a decade after "Drinksgiving" emerged to describe the heavy alcohol consumption that typically takes place the day before Thanksgiving
📈 In 2022, the US National Survey on Drug Use and Health found for the first time that more Americans now self-report daily cannabis consumption than daily alcohol consumption
💸 In 2023, Green Wednesday w**d sales rose 18% YOY—that's a lot of zha zha for the annual "cousin walk" or "safety meeting" before the turkey goes in the deep fryer and the cranberry sauce comes out of the can.

If that whets your appetite for more Green Wednesday goodness, we have 7 actionable marketing tactics to make the most of Danksgivings present and future:

https://www.mygrasslands.com/cannabis-marketing/green-wednesday-cannabis-marketing

11/19/2024

New York: say hello to our friends at . This power-house cannabis wholesale platform has already made waves in California, and now they're leveling up to a bicoastal brand in one of the country's most exciting emerging markets.

“Expanding to New York is about more than moving into a new market — by planting our roots on the East Coast, we’re laying the groundwork for our next chapter of building the national wholesaling infrastructure for brands and retailers across America,” said Vince C. Ning, CEO and Co-Founder of Nabis.

You can read more about this exciting launch on :

https://www.businesswire.com/news/home/20241119037269/en/Leading-Wholesale-and-Tech-Driven-Cannabis-Platform-Nabis-Officially-Launches-in-New-York #:~:text=The%20launch%20brings%20Nabis%27%20best,turnaround%20times%20in%20nearly%20all

11/14/2024

Raise your hand if the 2023 Grasslands Party video has you ready to pack your suitcases for Vegas! We are counting down to The Grasslands Party on December 4—and to the end of the Invitation Application window Thursday, Nov. 21 at 5 p.m. MST.

If you haven't applied for an invitation to "The Warmest Room in Vegas," don't delay. Whether it's your first Grasslands Party or your seventh, this is an unforgettable night of high-level networking with a standard-setting reputation for driving business growth.

https://www.mygrasslands.com/party

11/12/2024

Now in its second year, the Emjay Awards recognize trailblazers and leaders across 26 categories, honoring the individuals and teams driving the cannabis industry forward.

Our nomination for both PR Agency of the Year and Marketing Agency of the Year reflects not only the passion and expertise of our talented team but also the meaningful partnerships and shared trust we build with our clients—many of whom have been nominated for Emjays in their own respective categories.

We would be so thrilled if you would take a moment to vote for Grasslands in the Emjays before the window closes in just a few days:

https://a.cstmapp.com/gallery/983750/196432/724587670