Native Rank

12/09/2024

Boating Industry Search Interest Data over the Past 20 Years...

A Hidden Crisis: Consumer Demand is slipping away–how will you respond? Introduction: Unveiling the Waves of Consumer Interest: A Comprehensive Analysis of Boating Industry Search Trends, 2004–2024 The boating industry is more than a market, it’s a reflection of changing lifestyles, economic c...

11/24/2022

07/21/2020

Putting People Before Persona
Recent research shows that 73% of consumers are more interested in a brand or product after seeing an ad that is related to what they were shopping for. This information is critical to understanding the consumer in today’s oversaturated markets.

People First, Prospects Second
Often, we’re told to segment our audience, build personas for them, and keep an eye on behavior. However, in the rush to cultivate the perfect persona to increase conversions, it’s easy to forget that our audiences and potential customers are people first, prospects second. With the marketing tools of today, it has never been easier to use hard data points to inform marketing decisions. The fact that most people are more likely to be aware of your brand if you serve them relevant ads means it’s more important than ever to not only collect this granular data but interpret it in meaningful ways.

What to Do With the Data
Arguably, what’s more important than the tools, is the ability to draw actionable conclusions without sacrificing the integrity of your audience. It can be easy to inform your marketing with any of the tools available. However, knowing how to implement the data tactfully is a skill set that is just as — if not more — critical to conversion than raw data alone.

With all the data floating around, especially when it comes to where and when we serve our ads, it’s easy to lose sight of the person behind the persona. While you won’t always be perfect, and you don’t have to fundamentally change your approach every time, it’s important to remember that by critically understanding the behavior of our ideal customers, we can increase conversion.

11/18/2019

How Little Do Users Read?

Researcher Harald Weinreich[1] & Jakob Nielson[2] published a study that measured 45K page views from 25 different users. In the study, they found that – of the people being analyzed – most people would scroll about halfway down the page for longer content and only spent enough time on the page to read less than 20% of the text.

"In the full dataset, the average page view contained 593 words. So, on average, users will have time to read 28% of the words if they devote all of their time to reading. More realistically, users will read about 20% of the text on the average page."

[1] http://weinreichs.de/
[2] http://www.nngroup.com/articles/how-little-do-users-read/

11/14/2019

Why quality IMAGES Are Important for Your Business Website?

Images, videos and other multimedia elements may act as a content quality signal. One industry study[https://backlinko.com/search-engine-ranking] found a correlation between multimedia and rankings and found that webpages with at least 1 image outranked pages without any images.

Don’t have quality images for your business website? DO NOT WORRY. NATIVE RANK uses high quality, licensed images on all your pages to help Google and your website visitors have a better understanding of your services.

11/13/2019

Three Major Considerations to Make When Choosing a Marketing Partner
Choosing the right marketing partner can make or break your business’ financial, cultural, and long term growth goals. This is especially true due to the ever-changing landscape of digital marketing and the endless revolving door of “specialists” that amount to being a barely justifiable expense.

Native Rank has helped small and midsized businesses (SMBs) across the nation optimize their marketing dollar for about a decade — meaning we’ve been in the game long enough to have demonstrable results to back up our claims. Our unique approach has helped dozens of customers rank well for terms that are relevant to their local market.
We would love to share our hard-earned knowledge with you in an effort to help you spend your marketing resources more wisely in the upcoming fiscal year. Here are three major considerations when choosing a marketing partner:

1) Are they Data-Driven?
In our current internet age, in-depth analytics tools are not only pervasive, but they’re also continuously being optimized as well as expanding their features and technology suites. What this means for you, is unparalleled access to how your core audience thinks, reacts, and feels about the products and services you provide in your area. You don’t have to have an astronomical marketing budget to utilize data-driven analytics for actionable insight into your customers. Before spending a dime on a third party, don’t be afraid to ask how they go about optimizing their services before and after the analytics roll in.

2) What Type of Insight Do They Bring to the Table?
When comparing various marketing services, it’s just as critical to finding a company that can teach you something, as it is to find a partner empowered by technology and utilizing data in actionable ways. For example, if your goals are to generate more qualified leads, choosing a company with a track record of maintaining the status quo won’t get you very far, regardless of the technology and level of granular insight. Can your marketing partner teach you something new about your audience? Can they provide data to back up these insights and collaborate with you to determine the best course moving forward? Are the insights they provide aligned with your specific goals? Don’t be stiff-armed into a service that is diametrically opposed to your via fancy marketing jargon.

3) Are they Adaptable?
We saved the best one for last. The ability for a marketing partner to adapt to current and future trends is a critical consideration. Regardless of what they promise you with the tech, they have now, to ensure your Return on Investment ((RIO), you have to think a few years down the road. We aren’t talking about hiring a fortune teller, we simply mean a company that can plan for what they don’t know and isn’t afraid to get into the weeds to learn and continually optimize their strategy. One of the only constants in the digital marketing space is that Google changes. So what you must discern is whether the company you’re hiring pretends they have the “greatest solution ever”, or do they have a proven track record of clients who have continuously ranked on the first page for numerous terms despite the fluctuating nature of Google’s algorithms?

This isn’t a comprehensive list of considerations for choosing a marketing partner, but it’s a good start. The short and skinny of it is, when you’re looking to maximize your marketing dollar, you need to choose a partner with data-driven analytics, the insight you don’t already have, and a future proof strategy that keeps you and on the first page, regardless of Google’s algorithm uncertainty.

11/11/2019

Honoring all who served

08/13/2019

At Native Rank, we’re committed to decisions based on data. Through quality diagnostic strategies such as Google Analytics, we work hard to understand the impact of our digital solutions from beginning to end and long after.

Editor, writer, and Google content strategist Ken Wheaton affirms our methods, with one crucial tip for customers: utilize a smart analytic approach to understand the full scope of any given digital strategy. According to Ken, “all the data in the world won’t lead to business growth if you can’t mine it successfully for insights.”

Fortunately, Native Rank’s headquarters are teeming with experts and specialists committed to group efforts and innovation. From our content team and SEO specialists to our web designers and tech-savvy engineers, we aim to understand the potency of our multi-faceted marketing tactics and unify strategies across the board. Together, we work to foster quality approaches that yield optimal results, while our ability to aggregate statistics and analyze figures sets us apart from the rest.

Empowered by consumer insights, the Native Rank team forges ahead with data-driven solutions that better meet the needs of customers. Set your company up for success when you enlist the services of Native Rank. We apply integrated data and state-of-the-art technology to “bring nuggets of insight to the surface more quickly, so [our] team can spend more time taking action,” as Ken puts it. Get in touch with us for comprehensive digital strategies that will easily connect your business with valuable consumers.

All the data analysis in the world won’t lead to business growth if you can’t turn it into insights. Improve your analytics strategy with these four steps.

08/05/2019

Part 5 – Measure the Impact
“Brands now have access to measurement and attribution solutions that are user-first, open, and actionable.”
In the final part of Metzler’s programmatic advertisement series, he delves into the importance of measuring the effectivity of any given digital campaign. In today’s technological world, it’s easier than ever to understand the efficacy of online marketing strategies. Metzler has a few keys to success regarding this process.

The first is having an online presence in front of an audience. Native Rank offers this with exceptional optimization strategies calculated to help your company connect with pre-selected consumers — those who hold the most potential for new business. From there, Metzler advocates “measuring brand lift in real-time.” As a Google Partner, Native Rank employs updated technology that aims to understand the functionality of your online presence entirely. From audience perception to keyword effectiveness, Native Rank’s methods of measurement address the full scope of opportunities provided by digital solutions, to produce the desired result for your business.

Finally, Metzler’s last key to success: “use data-driven attribution” to help “determine which ads, keywords, and campaigns have the biggest impact on your business goals.” Native Rank uses state-of-the-art diagnostic tools, such as Google Analytics, to measure the functionality of your online presence comprehensively.
Whether it’s keyword potency or the relevance and clarity of content, we use updated technology to measure the effect of our approach and to provide clients optimal, long-lasting results. For a digital solution and quality service, reach out to Native Rank. We have what it takes to help generate new business reliably using data-driven marketing models and up-to-date solutions.

Part five of a series on programmatic buying shows how brands can make more informed decisions about their spend and creative direction.

07/12/2019

“It’s critical to be there in the consumer’s moment of need—on any screen, in any channel. “

Where previous parts of Jonathan Metzler’s Programmatic Advertisement article focused on compiling and organizing audience insights, crafting concise content, and ex*****on processes, part 4 outlines the importance of reaching audiences anytime and any place. Metzler sheds some light on this notion by breaking down exactly how brands and businesses can successfully come into contact with their targeted audiences. He proposes that by unifying marketing approaches across screens with targeted and efficient strategies, one can reach a greater audience and have a more significant impact.

Because today’s consumers make use of various technologies to facilitate their shopping experience, it is valuable to meet them halfway with the digital solutions like those offered by Native Rank. Our team develops user-friendly, aesthetically pleasing websites that are navigable on any device. Additionally, our teams work together to formulate effective SEO strategies and captivating content, all implemented and formatted with the needs and habits of consumers in mind.
It’s our goal at Native Rank to make your business easily accessible, and your services and products readily available to potential clientele. We succeed in doing so by “unify[ing campaigns] across screens” and optimizing your website and online presence to reach the audiences who will matter most to your business. Whether it’s via mobile device or desktop computer, people will have easy access to your company when you are receiving professional digital solutions from the team at Native Rank.