Umi Haft Designs

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Umi Haft Designs Website + Brand Designer for Vacation rental & Bnb hosts

Helping you book your ideal guests through

I love working with other hard working, extraordinary, creative and passion filled female hosts who are focused on growing their vacation rental business. I’m here to help you attract and book your ideal guests through a beautifully designed and easy-to-manage website. If you’re ready to turn your passion for hosting into a purpose-driven business and attract your perfect guests online

—You’ve come to the right place! Check out my work at umihaftdesigns.com and follow me here or contact me at [email protected] | 201.615.2213

From four very different homes to one cohesive, joy-filled brand⁣⁣⁣⁣⁣⁣When Melissa came to me, she had something special...
03/01/2026

From four very different homes to one cohesive, joy-filled brand⁣⁣⁣
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When Melissa came to me, she had something special, but also a big challenge.⁣⁣⁣
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Four very different properties.⁣⁣⁣
Four different locations.⁣⁣⁣
Four different guest experiences.⁣⁣⁣
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The challenge:⁣⁣⁣
Tying it all together under one brand that feels intentional, elevated, and emotionally connected without losing what makes each stay so different and special.⁣⁣⁣
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We anchored the entire brand around one simple belief Melissa shared early on: That travel should make you feel something. That stays should inspire connection, spark fun, and leave guests feeling restored long after checkout.⁣⁣⁣
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From there, we built a cohesive brand experience that connects every stay, whether it’s an adventurous ski trip, a relaxing cabin escape, or a lively group gathering, under one promise:⁣⁣⁣
Where every stay is filled with joy, inspires connection, and creates memories you’ll want to return to again and again.⁣⁣⁣
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Every decision flowed from that:⁣⁣⁣
→ a clear dream guest⁣⁣⁣
→ intentional design with playful details⁣⁣⁣
→ consistent experiences across locations⁣⁣⁣
→ and a brand that feels fun, elevated, and deeply intentional⁣⁣⁣
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Tagline:⁣⁣⁣
Be Inspired. Leave Restored.⁣⁣⁣
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Different homes.⁣⁣⁣
Different destinations.⁣⁣⁣
One connected story.⁣⁣⁣
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Melissa scaled from 0 to 4 properties in just one year, and instead of waiting to figure branding out later, she went all in on building something cohesive, intentional, and ready to grow.⁣⁣⁣
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This project is such a reminder that great branding isn’t about forcing every space to look the same. It’s about telling one clear story that connects with each guest. Enjoyful Stays is proof that when you lead with heart, clarity, and strategy, you don’t just build a brand… you build something people want to return to, again and again.⁣⁣⁣
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Melissa, your vision, your growth, and your heart for hosting shines through this entire brand. And I can’t wait to see all the big things you do in 2026!⁣⁣⁣

If I am being honest, most of our biggest wins this year did not start out feeling like wins at all.They started as hard...
01/01/2026

If I am being honest, most of our biggest wins this year did not start out feeling like wins at all.

They started as hard days. Messy decisions. Challenges that forced us to grow. And somehow, those lows turned into lessons that became our highs.

We hosted so many guests this year. First family vacations, anniversaries, honeymoons, even engagements. Watching people create memories inside homes we have poured our hearts into at .crest.beach.house and will always be our why.

We redesigned our beach house, built a new deck at the cabin, and focused heavily on marketing. That focus led to a campaign that increased our direct bookings by $20,000. Proof that strategy really does matter.

Then came our first flip. Living in dust. Sleeping on the floor. Walking into a bathroom that had been accidentally gutted. Porta potty life. Shower hopping to friends’ houses. Not glamorous, but humbling. Contractors bailed, one almost scammed us, and we learned fast. What felt overwhelming turned into confidence as we learned how to manage projects, structure loans, and trust ourselves.

We sold a property and realized we needed to buy another to offset taxes. Another unexpected lesson that made us smarter investors.

Then there was the Tennessee house. A hoarder, smelly, completely out of our comfort zone project. Chaotic and overwhelming. And somehow one of the most meaningful transformations yet. We turned something broken into something beautiful while helping another family get back on their feet. Faith carried us through that one.

There were big business wins too. I finally launched my Umi Haft Designs website after years of a “coming soon” page and created new direct booking DIY templates for hosts and designers.

This year I poured into relationships with other hosts, shifted my energy toward people who value my work and my heart, and focused on helping hosts create strategic brands that tell real stories.

I faced one of my biggest fears and said yes to speaking. Women’s Virtual Summit, STR Sisterhood, Seven Summers, and more. Fear slowly turned into confidence. We really do rise by lifting others.

TO BE CONTINUED in comments….

As hosts, we don’t just provide a place to stay, we create experiences that shape how guests connect with our communitie...
28/11/2025

As hosts, we don’t just provide a place to stay, we create experiences that shape how guests connect with our communities and our brand. Here are simple, meaningful ways to support local small businesses while weaving community into your brand story, elevating your guest experience, and creating truly unforgettable stays.

Over the past few months, we’ve been quietly working behind the scenes with Yvonna and Darin to bring a new chapter of H...
30/10/2025

Over the past few months, we’ve been quietly working behind the scenes with Yvonna and Darin to bring a new chapter of Haute Haus Wellness Escapes to life — a mountain retreat in Alma, Colorado designed for families who value ease, wellness, and time together.

But this wasn’t just a design project.
It was a journey, diving deep into their story, uncovering their why, and shaping a brand that feels as intentional and restorative as their stays.

Together, we went beyond logos and color palettes to create something with real heart:

→ A family-focused wellness retreat built for rest, reconnection + the Rockies.

→ Inspired by their travels through the Swiss Alps and their dream to build a home base where families can slow down and truly be together.

→ Rooted in wellness, design, and meaningful experiences complete with spa-like amenities and a Wellness Center (yes, it’s as amazing as it sounds).

Every detail from the brand strategy and storytelling to the colors, textures, and typography was crafted to reflect what Haute Haus stands for: wellness, connection, and the Colorado mountains.

This is more than a new brand.
It’s a reflection of how their family’s vision, thoughtful strategy and storytelling can transform a brand into an experience.

And we can’t wait to show you what’s next.

Stay tuned for the official website launch!

Design + Brand Strategy:
Experience created by: .colorado

📍 Alma, Colorado

I love a good mood board that gives you all the cozy vibes! This project has been something that’s been on my heart for ...
06/08/2023

I love a good mood board that gives you all the cozy vibes! This project has been something that’s been on my heart for a while and can’t wait to share the rest of it with you! ⁣

For short term rental design inspiration follow me ⁣

Your branding is the foundation of your homes identity- it's people's first impression of you. It's what draws people in...
14/03/2023

Your branding is the foundation of your homes identity- it's people's first impression of you. It's what draws people in, builds a connection and makes you look legit. A good way to start visualizing your brand is through a mood board.
Here's some tips to get your mood board started:
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1️⃣ Visualize your brand- Use Pinterest to pin images of home décor, objects, location based places, colors, fonts and anything that represents you and the style of your home. 


2️⃣ Keep ideal guests in mind- While you work through this, keep in mind how you want them to feel when they see your brand.
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3️⃣ Narrow down your images- Choose your top 10 images that best suits your brand, 4-5 colors from these images to represent your brand color pallet and 1-2 fonts.
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Assemble your images, colors and fonts into your mood board using Canva or any other design tools to create a vision that tells your story, represents your style and attracts your ideal guests! If you need help putting your vision together send me a DM and I’ll send you some suggestions.

Pictures are worth a thousand words...Sometimes it's hard to find the right words to describe your brand. One of the bes...
13/03/2023

Pictures are worth a thousand words...Sometimes it's hard to find the right words to describe your brand. One of the best ways is through creating a mood board. Mood boards help bring your vision into focus and sets the tone for your brand.
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Stay tuned for some tips to get your mood board started!
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I am so excited to show you the new and improved logo and branding for .bdens ! Brooke had originally reached out for a ...
02/08/2022

I am so excited to show you the new and improved logo and branding for .bdens ! Brooke had originally reached out for a website and as we started working on it together things started shifting in her business. Her current logo she had designed through another freelance type website was no longer cutting it and needed a brand that reflected her new business goals. ⁣

Her new brand has a modern cowboy feel with a touch of masculinity using the symbol of a cow skull combined with a mix of bold and cursive fonts to add a touch of class. We are so excited for what’s to come… stay tuned!

Summer is in full swing and we’re feeling the heat from this hot new branding designed for Lara  ⁣I loved designing this...
14/07/2022

Summer is in full swing and we’re feeling the heat from this hot new branding designed for Lara

I loved designing this branding for Beach Pointe 903. They turned this beach house into a boho inspired oasis and their branding reflects it just perfectly!⁣

Get ready for their website launch tomorrow! ⁣

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