09/08/2026
OpenAI closed out August with a big headline that ChatGPT Ads had hit a $1 billion annualized revenue run rate in under 200 days, expanding to more than 40 countries. Numbers like that create pressure fast. If a channel is scaling that quickly, shouldn't every advertiser already be testing it?
Our Chief Growth & Strategy Officer, Michele Crowley, breaks down why the answer isn't that simple in our newest blog post ➡️ https://location3.com/blog/shiny-object-problem-in-media-buying/