Ads By Cory

06/13/2020

07/11/2018

AdWords Remarketing - Double the clicks at half the cost 🤑

04/01/2018

A very special Easter egg came today for one of my e-commerce clients: 731% return on ad spend (ROAS)!! Imagine spending just $1.50 on Facebook Ads and getting $1,100+ back in 1 day? With Ads By Cory, it's possible.

03/29/2018

Facebook is..well, trying to save Face.

They will be shutting down Partner Categories as an ad targeting option over the next 6 months. Here's what that means for businesses who advertise on Facebook...

First off, what is Partner Categories? Partner Categories is/was a way for advertisers to target Facebook users based on information provided by third parties (e.g. Experian, Oracle Data Cloud, TransUnion, Acxiom). It included targeting abilities like company size, retail purchase behavior, corporate executives, automotive shoppers, and business travelers.

Now, before you take all your advertising budget from Facebook and throw it into Google AdWords, here are a few things to keep in mind:
-You can continue to use this targeting for the time being, as it will be taken out over the next few months
-Some speculate that Facebook may correlate that Partner Category data to target categories they already have
-Most advertisers never got the results they expected with Partner Category targeting and so they didn't rely very heavily on its use. Of course, there are exceptions.

The potential reasons for this change are likely very obvious if you've heard about the Cambridge Analytica scandal. Facebook also shut down app approval and improved access to its privacy controls in response to this crisis. Partner Categories were likely to be a focus of scrutiny in the near future.

I sincerely believe that this will all make us better marketers. In fact, I see this as another chance to evolve.

My clients can rest easy as I've been proactive with your account in monitoring this developing story. Those whom it heavily effects, we've already been in contact and have made the changes needed to use this as an opportunity for growth and competitive advantage.

In a surprise change, Facebook will give up one major data source that the company uses to help advertisers target relevant users on the platform. The company just announced that it will end a feat…

03/25/2018

Why hire me for your digital advertising needs?

03/24/2018

HVAC Lead Machine Case Study

The HVAC Lead Machine is a unique service offered to HVAC home service providers that produces leads without investment in fancy websites or expensive print media. By using a proprietary method of digital advertising, I get customers to call your sales staff directly.

That’s right: I DRIVE CUSTOMERS TO CALL YOU – Not click a link or webpage!

I have success in bypassing the expensive investment in websites and getting leads to you directly. And I can prove it…

Here is how I helped one client…

Brian wanted to increase revenue for his HVAC business. He had mostly relied on word-of-mouth referrals to generate new leads but it wasn’t enough. He had invested thousands into TV commercials and print media - yet still wasn't getting quality leads. He quit marketing frustrated and lost.

Then a friend told him about the HVAC Lead Machine from Ads By Cory and the amazing results they'd gotten in their business. Brian called me and I consulted him for free. He confided that he'd thrown his website together himself years ago and was worried about any more investment into the site. I offered Brian a one-of-kind advertising solution for home service providers who have less-than-ideal websites. He decided to give it a try. By dedicating a small retainer per month in digital ads, plus a small monthly management fee, I began to work my magic. In less than 24 hours his ad account was up and running and he began receiving calls from qualified leads the very next day. In fact, he received 32 calls in his first week and finished his first 30 days with 55 total calls - with an ROI of 3 to 1! Success.

Since working with Ads By Cory, Brian has made his investment back with me month-after-month, received an average of 1.6 calls per day, and now dominates his local service area - every day stealing leads from his competitors. The majority of his leads now come from Google AdWords and he still hasn't made any changes to his website.

03/24/2018

Roscoe James | Seated Serenity LLC

Client satisfaction is my #1 priority. Here's one of my awesome clients showing some love!

Transcript:

"We use Ads By Cory for our online advertising needs.

I don't really have to spend any time throughout my day focusing on our ads.

Ads By Cory is definitely the way to go.

We're turning a profit every month and we're only five months into our company's infancy.

Cory definitely hooks it up.

Can't even describe how valuable the services have been.

Highly recommend it, tell a friend: Ads By Cory is where it's at!"

03/24/2018

Decreased Costs, Increased Purchases

Perfect example from one of my clients of how spending more isn't always the answer, despite what some PPC "experts" may tell you.

When more money is added to a poorly-built advertising account you get more of what you don't want: negative ROI.

If Bill Gates were an advertiser, here's how he might say it:
Ad spend applied to an effective paid media account will magnify the effectiveness. Ad spend applied to an ineffective paid media account will magnify the ineffectiveness.

03/24/2018

117 Phone Calls In 2 Months (HVAC Installations)

This HVAC client needed phone calls for installation services. I was able to utilize a unique strategy to drive 117 calls in 2 months for less than 2k in spend. His ROI was outstanding.

Note that I reduced his average cost per click by 50% in less than 1 month while keeping his ads in position 1.

03/24/2018

More Clicks, Higher CTR

My client didn't think gaining more site traffic at a similar or higher CTR was possible :)