Growth Marketing Werks

02/22/2023

We've moved! GMW Headquarters are now in downtown Golden.

You can find us at 1823 Ford St. Golden, CO 80401.

02/16/2023

Tech's top thinkers share their thoughts on trends of the year. Lots of chatter about venture capital & companies resetting, with a focus on reality and fundamentals.

For the third year in a row, 50 of technology's top thinkers weigh in on the year ahead.

02/09/2023

A great read about the importance of trust, how we can evaluate it and repair it. Includes clear examples of things to look for, as well as actionable steps to take.

Some great tips:

Don't wait to share bad news or ask for help.

Don't surprise people with decisions or problems out of the blue.

Don't wait to talk about broken trust. Initiate a conversation today.

When you do make errors at work, anticipate having to make up some trust. Don't try to force it to happen fast either. Be patient and accept that restoring others' opinions takes time. And that's okay.

Anne Raimondi has headed up product, marketing and operations at big names throughout tech. This one lesson is at the heart of her approach to leadership.

02/08/2023

Leaders can create a culture of well-being for their employees by engaging them in the process of identifying and eliminating systemic factors that perpetuate "unhealthy behaviors and thought patterns," writes Richard Safeer, chief medical director of employee health and well-being at Johns Hopkins Medicine.

"We receive well-being when the policies, environment, benefits, resources, relationships and business practices are all aligned in a supportive direction," Safeer writes.

Full Story:

Companies that invest in and promote a culture of well-being will reap the benefits, but leaders need to be trained how to make that happen.

02/07/2023

Introducing GMW's newest team member! We are so happy to have you on board, Ram.

02/03/2023

86% of households will own a smart TV in 2023! 📺

With the adoption of connected TVs at a mass scale, investing in CTV will provide scale, precise targeting capabilities, and attribution and measurement capabilities. Investing in CTV is a winning tactic for both brand and performance campaigns.

What is performance TV? Learn how you can use the power of connected TV advertising to your advantage from the experts at Digital Remedy.

02/02/2023

Are you or someone you know an eager, curious PAID MEDIA EXPERT?

We are hiring. This isn't the average Media Director roll. Check it out!

Seeking a strategic Media Director to champion results for our clients and team. You will be a key player in our growing award-winning media agency! Please read entire the entire post, including the salary range. This position is remote and only open to applicants in Colorado, Florida, Washington,

02/01/2023

Apple introduced Apple Business Connect, a free tool that allows businesses of all sizes to claim their location place cards and customize the way key information appears to more than a billion Apple users across Apple Maps, Messages, Wallet, Siri, and other apps.

Apple Business Connect is a free tool that allows businesses to customize the way information appears across Apple Maps, Messages, and other apps.

01/31/2023

Google's global "Year in Search" campaign centers around a two-minute spot revealing the themes of 2022's search history, including questions such as, "Can I change?" and "Can I evolve?" along with top news stories.

Watch the inspiring video and check out the full trends here:

Discover the top Google searches of 2022, including the most searched questions, the most captivating moments, and the most inspiring people.

01/27/2023

Heading into the weekend feeling grateful for the industry community here in Colorado. Last night, Ad Club Colorado threw a fabulous party celebrating the Top 50 Ideas from around the state.

Congrats to all the winners and Ad Club for the one of a kind awards show! We look forward to this night every year.

01/25/2023

Looking to amp up your ABM strategy in 2023? DemandBase is sharing their latest webinar OnDemand. In this webinar, company Thales talks in detail about how they implemented an ABM strategy. Check it out here:

Join us as Thales’ Sr. ABM Manager, Rafael Melanda, takes us through exactly how he implemented an ABM strategy at Thales, including how to get senior level buy-in across the company, as well as engagement from the sales organization.

01/24/2023

"Since Coke started building out its retail media strategy in 2017, it has seen a major uptick in return on ad spend and incremental reach, as well as its ability to determine overlapping audiences within the 131.2 million households in the U.S across media." Read more...


https://www.thecurrent.com/us/the-current/coca-cola-coke-kroger-data-retail-media-gains?

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys.