Authentic Form & Function

Authentic Form & Function We connect brand, design, and technology to real estate development.

From our team to yours, happy holidays to all who celebrate! πŸŽ„
12/25/2024

From our team to yours, happy holidays to all who celebrate! πŸŽ„

Meet Dylan Tatum, our Marketing Strategist at Authentic!Raised across North Carolina, Dylan’s roots in both city life an...
09/10/2024

Meet Dylan Tatum, our Marketing Strategist at Authentic!

Raised across North Carolina, Dylan’s roots in both city life and the Blue Ridge Mountains shaped his love for writing, nature, and creativity.

With a degree in Creative Writing from UNC Wilmington and experience working with brands and authors, Dylan brings a sharp, thoughtful perspective to our client's marketing efforts.

Now based in Scotland, UK when he's not crafting campaigns, you can find him hiking, cooking, or reading a good book!

When everything aligns, your community story is easier to tell. It's that simple. We provide the marketing materials you...
08/30/2024

When everything aligns, your community story is easier to tell.

It's that simple.

We provide the marketing materials you need for impactful marketing and leasing, from fence wraps and leasing brochures to branded digital assets like social media images and online ad banners.

Every detail is carefully crafted and diligently curated to ensure consistent branding and a memorable experience, whether through print or digital.

It's what today's renters deserve.

Bowers Residences | South Salt Lake CityBowers Residences is a key player in the transformation of the South City Distri...
08/29/2024

Bowers Residences | South Salt Lake City

Bowers Residences is a key player in the transformation of the South City District, serving as the flagship property in this newly revitalized urban area.

Our goal was to create a brand that not only appeals to prospective residents but also resonates with the entire community.

Bowers Residences now stands as a model for urban redevelopment, blending history with a modern aesthetic to enhance both the property and the neighborhood.

Read the full case study at the link in our company biography. πŸ”—

We're excited to share the early success of Kenton House, Reuter Walton's latest multifamily development in St. Paul. Po...
08/22/2024

We're excited to share the early success of Kenton House, Reuter Walton's latest multifamily development in St. Paul.

Positioned on historic Grand Avenue, Kenton House blends timeless elegance with modern comfort.

Our team delivered a brand that resonates with both the neighborhood's legacy and its vibrant future, resulting in:

250+ pre-leasing leads
75% email open rates (2x industry average)
18% email click-through rate (4x industry average)

This is only the beginning.

Learn more about this striking project at the link in our company biography.

At Authentic, we create thoughtful, unique, and polished identity systems through our research-driven branding process. ...
08/15/2024

At Authentic, we create thoughtful, unique, and polished identity systems through our research-driven branding process.

Our approach captures the nuance and history of your project, aligning your vision with market demands.

Our process begins with in-depth research, positioning your project strategically, and building a strong foundation for future brand and marketing efforts.

Investing in a comprehensive branding system adds long-term value and fosters deeper relationships with your customers.

Explore how we’ve done it with brands in over 25+ unique markets, linked in our company biography. πŸ”— πŸ—οΈ

08/09/2024

Three Generations of Breathing New Life into Neighborhoods

For over 70 years, Properties has revitalized communities by understanding and meeting their needs.

Strengthening Communities Through Placemaking

Paster Properties merges retail and housing with community demands, fostering belonging and mutual success.

We're proud to have launched a new website for Paster, showcasing their mission, history, and Twin Cities projects.

Services Provided:

Web Design
Web Development
Content Marketing
Social Media
Sales Collateral Design
Learn more about our collaboration! 🌟

A professional brand system transforms a construction site into a compelling story, creating a distinct image in the min...
08/07/2024

A professional brand system transforms a construction site into a compelling story, creating a distinct image in the minds of modern renters.

A strong property brand acts as a powerful magnet, attracting prospective renters straight to your leasing office.

Our research-driven process crafts thoughtful, unique, and polished identities for lease-ups from New York to LA and everywhere in between.

Clarify your vision and energize your future pipeline projects with our expert naming and branding process, capturing your property's essence and history.

Let’s build a legacy that leases faster, together.

Get to know Taela, a project manager at Authentic! With a background in property management and a passion for beautiful ...
08/02/2024

Get to know Taela, a project manager at Authentic!

With a background in property management and a passion for beautiful multifamily branding, Taela brings a unique perspective to the team.

Throughout her profession, she enjoys working with clients and their assets to bring the brands to life, through resident retention, brand creation, project management, and marketing the most.

Originally from Three Rivers, MI, she now calls Austin, Texas home, but travels home often to spend time with her family and horses.

When she's not working, you can find her playing soccer, hiking with her dog, traveling, or perfecting her interior decorating skills.

Read more about Taela's story, and get to know the rest of our team by clicking the link in the comments!

From a single location to scaling internationally.Priya Living wanted to prepare their company for a focused 5-year grow...
07/31/2024

From a single location to scaling internationally.

Priya Living wanted to prepare their company for a focused 5-year growth strategy emphasizing national brand awareness rooted in the Bay Area of California, to international expansion.

They needed a one-stop marketing and design shop while they continued to scale.

That's where we come in.

Read our full case study below to learn how we increased their leasing conversions by 90% through design and development. πŸ‘‡πŸ”—

Tired of templated websites, everyone's seen and done before?Meet Amplify, our platform for award-winning property websi...
07/24/2024

Tired of templated websites, everyone's seen and done before?

Meet Amplify, our platform for award-winning property websites.

Why Amplify? πŸ’­

- Say goodbye to stale templates and hello to bespoke designs that capture the renter's attention.

- From Leasing Widgets to Interactive Maps, Amplify offers unique features that tell your property's story and provide the renter with ample information to make a signing decision.

- Enjoy free managed hosting, engagement analytics, website monitoring, and personal support which comes standard with Amplify projects.

πŸ”— in πŸ’¬ to learn everything!

- 84 Pre-leasing Leads- 90% Leased in 5 Months- 3 Months Ahead in StabilizationFrom concept to keys, we did what we do b...
07/22/2024

- 84 Pre-leasing Leads

- 90% Leased in 5 Months

- 3 Months Ahead in Stabilization

From concept to keys, we did what we do best. Starting with brand identity and continuing on through lease-up.

Hit the link in the comments for the full case study. πŸ—οΈβ€΅οΈ

Address

2626 W 32nd Avenue
Denver, CO
80211

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