02/11/2026
Most Colorado B2B companies are running the wrong LinkedIn ad types.
LinkedIn has 12 ad formats. You need 3.
After managing LinkedIn campaigns for B2B companies, here's what we consistently see:
→ Single Image Ads for cold audiences (lowest cost, cleanest data)
→ Carousel Ads for warm retargeting (higher engagement, but only after they know you)
→ Video Ads for awareness (growing 34% YoY on the platform)
The biggest budget mistake? Running Carousel Ads to cold audiences. The engagement looks productive. But the wrong people are swiping.
We broke down every LinkedIn ad type, the real costs in Colorado ($8-$10+ CPC for senior targeting), and how to match each format to your sales funnel.
Full breakdown here: https://lnkd.in/gJ3eEF3A