07/27/2026
If you've got a small team and a small ad budget, here's the honest advice: do less, better.
Three things that actually move the needle:
Pick one platform where your people already are — not the one that's trending. For most churches and ministries, that's still Facebook. You're reading this here.
Test the picture, not just the audience. Same targeting, two images, two weeks. You'll learn more from that than from another month of fiddling with audience settings.
Measure the thing you actually care about. Attendance. Applications. Gifts. Not reach — reach isn't a result, it just feels like one.
None of this costs more money. It costs one decision: what are we actually trying to make happen?
If you want a second pair of eyes on where your budget's going, we're happy to take a look. No pitch.
