HM Experiential

05/11/2026

Something new is here.
After years of creating experiences that bring people together, Occasionally Fabulous Events has evolved into HM Experiential.
The name has changed. The commitment has not.

HM Experiential is built on the belief that an event is never just an event. It is a designed experience with the power to move people, change decisions, and create moments that outlast the night itself.
We design with intention. We execute with precision. And we measure what matters.

To our clients, our partners, and our community, thank you for being part of everything that led to this moment. The best experiences are still ahead.

HM Experiential. Intentional. Strategic. Still fabulous.
Follow along for what comes next.

HM Experiential designs high-impact corporate events and brand activations for companies that know the difference between an event and a moment. Serving clients nationwide.

04/01/2026

I planned a flawless corporate holiday party once.
Two floors of a stunning downtown hotel. Live band. Custom cocktails. Branded down to the last detail. Six months of planning. I was proud of it.
Then my client pulled me aside because the bartender put out a tip jar.
I fixed it in five minutes. Done.
But on Monday morning our debrief turned into a list of everything that went wrong. Burnt sweet potatoes. Slow valet. The tip jar.
And I realized something that changed everything for me.
If I don't define what success looks like before the event the event's success is up for debate after it.
That one shift changed my entire career.
I just recorded a free 30-minute masterclass walking through the three changes that will change how your work is valued.
No fluff. Just the framework I wish someone had handed me 20 years ago.
Link in comments if you want to watch it

03/24/2026

Last week, I shared a post about event behavior that sparked a lot of conversation on LinkedIn. So I went deeper.
The conversation was not about decor. Not about logistics.

About what actually happens after the event.

So I wrote this week’s Tuesday Edge on it.

Because if no one took action, it wasn’t successful.
Link in comments.

03/17/2026

For over a year, people have been warning that AI is going to take over the event planner’s job. For a long time, I dismissed it. I am not someone who reacts to every new wave of uncertainty.
But this time is different.
AI is already taking over many of the tasks that planners have traditionally been responsible for. The shift is not coming. It is here.
After spending time thinking through what this means for our industry, one conclusion stands out. The planners who will continue to grow their careers are the ones who learn to think strategically.
In this week’s Tuesday Edge, I break down what that shift looks like and how to start making it.

Link in comments.

02/17/2026

Event professionals are not underqualified.
They are under translated.
We have trained planners to execute flawlessly.
We have not trained them to speak the language of strategy, ROI, and leadership.
So they smile.
Execute.
Deliver results through logistics and organization.
And wait for someone else to explain why their work mattered.
Ex*****on gets you hired.
Fluency gets you paid.

This weeks Tuesday Edge is out.

02/09/2026

After Covid, we all went bigger and better.
And honestly, could you blame us?

When I lost all of my corporate clients overnight, my instinct was survival. Show up louder. Bolder. More impressive than before.
So we built bigger experiences. Bigger budgets. Bigger production.
But here’s the reality. Bigger is not the same as better.

Now that the reflex to prove ourselves has settled, I am doing the opposite. I am presenting micro niche events to clients. Smaller audiences. Clearer purpose. More intention.

And the wild part? This is not new for me.
I presented my first micro niche event in 2017. That single decision completely changed my career. It was the day I stopped being a planner and started being a strategist.

Because strategy is not about scale. It is about precision.
It is about knowing exactly who the experience is for and why it exists.

If your events feel harder to justify lately, it might not be because they are too small.
It might be because they are still trying to be too big.
Read this weeks blog, link in comments.

02/06/2026

Time is the most precious thing you have as an event planner.

That’s why I don’t tour venues unless I have a client actively interested.

Venue tours are not a hobby. They are a strategic decision. When there is a real client need, a real objective, and real criteria to evaluate the space against.

Protecting your time isn’t being difficult.
It’s being professional.
It’s knowing your value.
It’s operating like a strategist, not a browser.

If you’re constantly saying yes to everything, you’re training people to treat your time as optional.

And it’s not.

02/03/2026

If your worth is tied to logistics, your ceiling is already set.

In this week’s Tuesday Edge, I break down the exact shift that took me from event planner to strategist and why ex*****on alone will never earn you a seat at the table.
What’s inside:
• A blunt audit of a real 2017 event and how I would measure it today
• The 5 moves that separate planners from strategists
• Why attendance is not proof and what actually counts
• The career moment that forced me to rethink my role
• Resources to start making this shift yourself
If your value is tied to logistics, your influence is capped.

Tuesday Edge is out. Link in comments.

01/31/2026

The best way to never make money is to spend all your time with people who are not your clients.

Pro tip: stop putting yourself only in rooms full of colleagues.

Colleagues validate you.
Clients invest in you.

After I stopped exhausting myself with networking events that didn’t move the needle and started putting myself in rooms where my actual clients were, I tripled my revenue.

Because growth does not come from being busy.
It comes from being in the right proximity.

Now I teach event professionals how to do the same: shift from being surrounded by peers to becoming visible to decision makers.

Get in the rooms where budgets, strategy, and demand actually live.

01/29/2026

Today, enrollment opens for something I’ve been building quietly for a long time.
The Edgucation Institute.

The events industry is full of talented professionals who know how to execute but were never taught how to define, measure, or communicate event success in a way leadership understands.

That gap is not a talent issue.
It’s an education issue. The Edgucation Institute exists to close it.

This is professional education for event and experiential professionals who want to move beyond logistics and into strategy. It is built for in-house leaders, consultants, and founders who are responsible for outcomes, not just ex*****on.

The Institute is not centered on a single voice. As it grows, additional educators will contribute courses across strategy, marketing, and experiential disciplines, creating a broader, more relevant curriculum over time.

Enrollment is now open, and founding members receive access to the current curriculum along with future additions as the Institute expands.

If you are ready to stop guessing and start leading more strategic conversations, I would love to welcome you inside.
Link in comments.

01/28/2026

The event industry has a glass ceiling. Invisible? Maybe.

Not because event professionals are not capable.

Not because they are not working hard.

But because the industry has trained us to stay in ex*****on.

We are expected to perform like strategists.

But we are treated like tacticians.

And that gap is exactly why so many brilliant planners get stuck.

You can run a flawless event and still not be taken seriously at the table.

You can deliver magic and still be seen as “the person who handles logistics.”

You can work yourself into exhaustion and still struggle to justify your seat.

Because passion is not a strategy.

Leadership rewards people who can connect the work to business outcomes.

That is why I built The Edgucation Institute.

To be the MBA in the events industry that I wish I had.

A place where event professionals learn how to speak strategy, ROI, purpose, and business impact.

Enrollment opens tomorrow.

And if you are still thinking, start here first.

Download my free guide:

Why Great Events Still Fail to Prove ROI

https://go.jennyhm.com/2xeventgoals-55204