06/16/2026
Some productions are at their best when the audience never sees how complicated they actually are.
During this past Super Bowl week in San Francisco, the BMH team supported the San Francisco 49ers’ sold-out Night of Champions event at the historic Orpheum Theatre. This one focused on the legends of the 1989 San Francisco 49ers, with Chris Berman moderating a conversation featuring Ronnie Lott, Harris Barton, Joe Montana, John Taylor, Eric Wright, and Tom Rathman.
We built out a five-camera multicam system with two manned wing cameras, a headhunter camera, a locked-off wide, and a roaming camera for audience reactions, cutaways, and coordinated moments with high-profile attendees throughout the night.
We live switched the show, building a line cut for later use while also sending that feed to an off-site editor. As moments happened in the room, an editor was pulling segments and building social posts that went live during the event itself. Moments would happen on stage and, minutes later, they were already out in the world while they were still relevant.
At the same time, we were running the in-room screen experience in close coordination with the writers and showrunners at Omaha Productions, triggering more than 40 video and still assets on cue as the conversation unfolded live.
Beyond the show itself, we also supported the Omaha team with a VIP fan experience just a few hours before doors opened, while capturing marketing material for a sizzle video to promote future Night of Champions events.
Lots of moving parts behind the scenes ont his one! Weeks of pre-production, an in-person scout, multiple truckloads of gear into a downtown San Francisco venue, a mix of union and non-union crew, stagehand workflows, VIP logistics, live social delivery, and the added pressure of pulling it all off during one of the busiest weeks of the year in sports.
And the show went off without a hitch! That’s the part of live production we love the most. When the prep, the crew, the gear, and the pressure all come together, and the audience truly connects with the experience.
We are really proud of the team we had on this one and are grateful for the trust we were given to help bring this to life.
