The United States Potato Board (USPB) is the nation’s potato marketing organization. Positioned as the “catalyst for positive change,” we are the central organizing force in implementing programs that will increase demand for potatoes. We provide the ideas, information, tools and inspiration for the industry to unite in achieving common goals. Anchoring our grower-directed programs is a strong fou
ndation of market and consumer research and analysis, critical information used to understand the business environment for potatoes. The current long range plan recognizes growth in the potato industry will come from innovation, consumer-based offerings developed from research and new markets. Without innovation and new markets, there will be few growth opportunities. Current programs and strategies reflect that resolution, and as executed, will work toward achieving a maximum return on grower investment. The USPB operates international marketing and promotion programs for all sectors of the potato industry: frozen, dehy, table-stock, chip-stock and seed. These programs are strategically developed in coordination with the industry to overcome the impediments to increased sales of US potatoes.
