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09/14/2022

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05/26/2020

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05/26/2020

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04/01/2020

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12/07/2019

FTC clarifies guidelines for how influencers must disclose endorsements.

Last week, the Federal Trade Commission issued updated and clarified “endorsement guides” that govern so-called influencer advertising on social media.

When most people think of social media influencers, world-famous celebrities, athletes, and models might jump to mind. While such figures are highly sought out by certain global brands, much influencer advertising is done with smaller names — and smaller budgets.

According to Hootsuite, “brands pay Instagram influencers [an average of] between $100 and $2,085 per post.”

With so much brand-influenced and sponsored content on various social media platforms, the FTC wants to make sure every day social media users can tell the difference between what’s a regular post and what’s a paid endorsement.

12/07/2019

Snapchatters and the Path to Purchase: Shopping Behaviors on Snapchat

Today's consumers are turning to their phones at every touchpoint of the purchase process.

Smartphones are the most used tool for sharing and gathering information on the path to purchase.

Snapchatters and the Path to Purchase: Shopping Behaviors on Snapchat

12/07/2019

Google Quietly Rolls Out Combined Audience Targeting for Search Campaigns

Do you leverage Google as part of your paid programming?

If so, then you may have noticed that the search engine and advertising platform recently enhanced search campaign features by adding combined audiences to your Google Ads accounts.

The update offers advertisers the ability to serve ads to even more targeted and specific audiences.

Combined audience targeting is now available for advertisers in Google Ads. Learn how to use this new targeting method to get in front of your ideal market.

08/06/2019

How Conversational VoiceBots are used to automate your sales calls for targeted leads.

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02/19/2019

Dominate Your Niche In Google Maps 3 Pack