Adtaxi

05/28/2026

Google Search is officially transitioning from a strict keyword-and-link model to an interactive, AI-driven conversational environment.

For performance marketers, this isn't just another platform update. It fundamentally changes how consumers interact with the web- shifting us away from the traditional list of blue links and closer to an AI decision engine.

If your team is still optimizing for a version of the web that is disappearing, your traffic and conversion loops are at risk.

Here are some of the top strategic priorities from Adtaxi's Brian Kroll that marketing teams need to focus on right now to re-engineer their paid search strategy:

1️⃣ Build Content for Questions, Not Just Keywords. Thin landing pages designed purely for a quick form-fill will struggle. Advertisers need comprehensive content that serves as a decision- support hub, answering the complex, conversational questions customers ask before buying.

2️⃣ Prepare for Multi-Modal Discovery. Search is becoming deeply visual. From screenshots to video inputs, clean and structured data (optimized Merchant Center feeds and local schema markup) makes it easier for an AI engine to understand- and recommend- your business.

3️⃣ Strengthen First-Party Data Loops. As user journeys become less linear, tracking touchpoints gets complex. You must feed offline conversions, qualified leads, and actual revenue back into Google’s smart bidding. If you train the AI on basic form fills, you risk wasting budget on low-quality traffic.

4️⃣ Deploy Controlled Automation Testing. Google is pushing hard toward AI-driven structures like broad match and PMax. Do not adopt them blindly. Run controlled tests with isolated budgets and strict negative keyword lists to find incremental volume without the waste.

The rules of engagement have changed. The right response isn't to pull back- it's to prepare your data, elevate your content, and meet consumers exactly where they are looking.

Read more here: https://www.adtaxi.com/blog/the-conversational-shift-re-engineering-paid-search-for-googles-ai-era/

Google Search Is Becoming AI Search. Paid Search Advertisers Need To Prepare Now.

05/12/2026

Digital marketing is getting smarter- and guesswork just isn’t cutting it anymore.

In our newest blog post 'Precision Over Proximity: Shifting the Digital Mindset' Adtaxi's Bob Jamison breaks down how brands can shift from “close enough” to truly precise marketing.

Give it a read:

The core issue isn't typically a lack of budget; it is a lack of precision.

05/11/2026

How do you measure the impact of digital ads when most conversions happen offline?

Adtaxi’s Brian Kroll breaks down why modern attribution requires more than clicks and how brands can better connect media spend to real business outcomes.

Read here:

Digital advertising can track clicks in real time, but many businesses still struggle to connect campaigns to offline purchases, appointments, and store visits. New attribution tools aim to close that gap.

05/07/2026

CTV isn’t just driving awareness anymore- it’s driving action. Learn how to align your Google Ads strategy with streaming campaigns to capture real-time search demand, boost conversions and turn second-screen behavior into measurable results on our blog!

Read here: https://www.adtaxi.com/blog/capturing-ctv-driven-demand-with-google-ads/?utm_medium=social&utm_source=facebook&utm_campaign=blog

04/30/2026

Your TV advertisement doesn’t end when the screen goes dark.

It continues on phones, tablets, and laptops, in the searches that happen seconds later.

That’s where CTV proves its real value: not just driving awareness, but creating immediate action. The question is whether your Google Ads strategy is ready to capture it, or if competitors will.

Read more in our recent blog post:
https://www.adtaxi.com/blog/capturing-ctv-driven-demand-with-google-ads/

04/29/2026

New Episode Alert: SiGNALS Roundtable – Episode 3

AI in marketing isn’t hype anymore- it’s how modern strategy gets done. In this episode, Adtaxi experts unpack how AI is transforming campaigns, why context and clean data matter more than ever and the critical role humans still play in guiding results.

Join Bob Batchelor with Adtaxi's Ethan Mowery, Hillary Hendrix, Ryan Huschka and Scott Belford for a conversation that goes beyond the buzzwords.

Watch now and see how to turn AI into real marketing impact.

https://www.adtaxi.com/landing/episode-3-ai-in-marketing/?utm_medium=email&utm_source=mktg&utm_campaign=website

04/15/2026

If you’re still treating digital video like a secondary channel, you’re missing where your audience actually spends their time. Your Guide to CTV Streaming Success breaks down how streaming is reshaping consumer behavior, how to improve ad performance and drive real conversions, and what it takes to stay competitive in today’s CTV landscape.

Turn viewer attention into real brand results- download the guide today!

Digital video is no longer just a secondary channel—it is the primary way audiences consume content today. With streaming commanding the largest share of TV

04/13/2026

CTV isn’t just “TV, but digital” anymore- it’s changing the whole game!

In Episode 2 of SiGNALS Roundtable hosted by Bob Batchelor, the teams at Adtaxi and The Trade Desk get into why audience-first marketing is the move right now and why old-school media buying just isn’t cutting it.

Watch here: https://www.adtaxi.com/landing/episode-2-connected-tv/

Give it a watch and see why more marketers are making the shift.

Episode 2: Connected TV

04/01/2026

‘Likes’ are not the metric that matters most on Instagram anymore.

The platform has shifted from who you follow to what you watch; content performance is now driven by engagement signals such as shares, saves, and watch time. If your strategy is still focused on surface-level metrics, you’re missing what actually drives reach.

Our new blog explores the difference between impressions and reach, and how marketers should adapt to the platform’s evolving algorithm.

Read more: https://www.adtaxi.com/blog/instagram-growth-understanding-reach-and-impressions/?_gl=1*z1k3es*_up*MQ..&gclid=Cj0KCQiA7rDMBhCjARIsAGDBuEC8qJokq1FYk_dpMmmp3b7yRoQ46sqRHgubAywwPWpamU1qxylDllAaAhsaEALw_wcB&gbraid=0AAAAADf0nf10AF_DOh2HdR3stBNMTpzfK

03/25/2026

Hear from Adtaxi's Kelsey Skeen on the latest episode of SiGNALS Roundtable all about offline attribution!

Watch or listen to the whole episode today to learn more from Bob Batchelor, Kelsey Skeen, Brian Kroll and Tiana Dragos.

https://www.adtaxi.com/landing/episode-1-offline-attribution/

03/25/2026

Streaming isn’t the future- it’s the now.

Our 2026 CTV & Streaming Survey reveals how viewers are reshaping TV, from ad-supported growth to personalized, shoppable experiences.

Read the report to learn more and stay ahead of the curve.
https://www.adtaxi.com/landing/2602-mr-streaming/