Adtaxi

09/03/2026

AI is revolutionizing digital advertising- but giving platforms total control can introduce unexpected risks to your brand.

In Episode 7 of the SiGNALS Roundtable our panel breaks down how to harness AI's power without sacrificing brand integrity.

Join Moderator Bob Batchelor and industry experts Brian Kroll, Casey Neulieb and Caleb Alcorn as they cover:

-Where AI Automation Helps and Where It Can Go Wrong: Fast scaling vs. unwanted asset modifications.
-Why Brand Guardrails Matter: Setting quality inputs and workflows to protect your brand image.
-The Necessity of QA & Monitoring: How to audit platform-level AI settings before and after publishing.
-Balancing Control & Performance: Leveraging platform algorithms while keeping control over core brand elements.
-Testing in an AI Landscape: How to safely evaluate features like asset expansion before going all-in.

Don't let rogue automation compromise your campaigns. Learn how to combine smart platform signals with essential human oversight.

🎧 Watch/Listen to Episode 7 now:

Episode 7: Rogue AI

08/19/2026

We had such a great time at Digital Summit Series Minneapolis last week! Thank you to everyone who stopped by our presentation and our booth at the event! Next stop Philly! Will we see you there?

https://www.digitalsummit.com/philadelphia

08/19/2026

Most conversions don’t happen where clicks do. Are you seeing the full picture?

Adtaxi’s Offline Attribution connects digital ad exposure to real-world outcomes- from store visits and phone calls to appointments, purchases, and more. By connecting online marketing to offline results, you can uncover true ROI, optimize with confidence, and make smarter decisions about where your budget goes.

See how Offline Attribution can help you connect marketing to what really drives revenue. Visit the Adtaxi Offline Attribution page to learn more.

https://www.adtaxi.com/solutions/offline-attribution/

08/18/2026

Please join us in welcoming our new campaign manager Will to Adtaxi!

q: hashtag Will?

a: "I chose to join Adtaxi because I’m excited by the idea of transforming legacy media into innovative digital advertising. The focus on lower-funnel, multi-tactic, data-driven campaigns is especially interesting to me and represents a growing part of the digital landscape that I’m excited to be a part of. Adtaxi’s roots in the Denver Post and other publications also made the opportunity especially interesting. Excited to be part of the team!"

08/12/2026

We’re so happy to be back at Digital Summit Series Minneapolis this year! We hope to see you at our session ‘Your Best Marketing Doesn’t Show Up in Your Reports: Using Offline Data to Reveal Real Impact’ with Adtaxi's Ryan Huschka at 2:15 today!

https://www.digitalsummit.com/minneapolis

07/13/2026

Looking to sharpen your marketing strategy? The Adtaxi Resource Center is your go-to destination for expert insights across today's biggest digital marketing topics.

Explore free guides, research reports, webinars, blogs and more covering everything from CTV, AI, political marketing to programmatic advertising, paid social, search, retail, and beyond! Whether you're looking for the latest trends or practical strategies, you'll find resources to help you stay ahead.

Visit the Resource Center and discover your next marketing advantage.

https://www.adtaxi.com/resources/?utm_medium=social&utm_source=facebook&utm_campaign=website

07/13/2026

Streaming isn't just changing how people watch TV- it's redefining how brands connect with audiences.

Adtaxi's 2026 CTV & Streaming Survey Report uncovers the latest trends shaping digital video, from the rise of ad-supported streaming and evolving subscription habits to the growing impact of personalization and omnichannel strategies. Download the report to discover how today's viewers are engaging with content and learn actionable insights to build more effective, data-driven CTV campaigns.

Download the 2026 CTV & Streaming Survey Report

06/03/2026

The 2026 election cycle is projected to be the most expensive non-presidential race in history, making it harder and more costly to reach voters through traditional channels.

Our latest guide explores how marketers can stay ahead with CTV, cross-device messaging and first-party data strategies that drive results.

Download the full guide and start planning for the new political advertising landscape.

https://www.adtaxi.com/landing/2606-gd-political/?utm_medium=social&utm_source=facebook&utm_campaign=guide

05/28/2026

Google Search is officially transitioning from a strict keyword-and-link model to an interactive, AI-driven conversational environment.

For performance marketers, this isn't just another platform update. It fundamentally changes how consumers interact with the web- shifting us away from the traditional list of blue links and closer to an AI decision engine.

If your team is still optimizing for a version of the web that is disappearing, your traffic and conversion loops are at risk.

Here are some of the top strategic priorities from Adtaxi's Brian Kroll that marketing teams need to focus on right now to re-engineer their paid search strategy:

1️⃣ Build Content for Questions, Not Just Keywords. Thin landing pages designed purely for a quick form-fill will struggle. Advertisers need comprehensive content that serves as a decision- support hub, answering the complex, conversational questions customers ask before buying.

2️⃣ Prepare for Multi-Modal Discovery. Search is becoming deeply visual. From screenshots to video inputs, clean and structured data (optimized Merchant Center feeds and local schema markup) makes it easier for an AI engine to understand- and recommend- your business.

3️⃣ Strengthen First-Party Data Loops. As user journeys become less linear, tracking touchpoints gets complex. You must feed offline conversions, qualified leads, and actual revenue back into Google’s smart bidding. If you train the AI on basic form fills, you risk wasting budget on low-quality traffic.

4️⃣ Deploy Controlled Automation Testing. Google is pushing hard toward AI-driven structures like broad match and PMax. Do not adopt them blindly. Run controlled tests with isolated budgets and strict negative keyword lists to find incremental volume without the waste.

The rules of engagement have changed. The right response isn't to pull back- it's to prepare your data, elevate your content, and meet consumers exactly where they are looking.

Read more here: https://www.adtaxi.com/blog/the-conversational-shift-re-engineering-paid-search-for-googles-ai-era/

Google Search Is Becoming AI Search. Paid Search Advertisers Need To Prepare Now.

05/12/2026

Digital marketing is getting smarter- and guesswork just isn’t cutting it anymore.

In our newest blog post 'Precision Over Proximity: Shifting the Digital Mindset' Adtaxi's Bob Jamison breaks down how brands can shift from “close enough” to truly precise marketing.

Give it a read:

The core issue isn't typically a lack of budget; it is a lack of precision.