Strategus

04/18/2023

Learn how Strategus is using Sigma to improve efficiency and build a modern data stack.

03/27/2023

A popular casino on the west coast worked with Strategus to establish a full-funnel campaign strategy that significantly improved brand awareness and drove interested parties to its casinos.

The campaign was delivered across CTV, online video, and streaming audio with precise targeting while moving them down the funnel to in-person visits. As a result, the following KPIs were met:

👉 52,862 Total In-Person Visits
👉 27,180 from CTV ads
👉 13,238 from Online Video ads
👉 12,444 from Streaming Audio ads

To learn more about this case study and the Strategus approach, click here: https://bit.ly/3mXhxgD

03/22/2023

Discovering how your audience saw an ad, clicked on it, or searched online afterward is straightforward with Search and Social Impact!

With the latest attribution tool from Strategus, advertisers can easily connect conversions from search and social channels back to targeted ads.

To learn more about search and social attribution, check out our latest blog: https://bit.ly/3Tk7ZbB

Search and Social Impact is the latest attribution measurement tool that links CTV ad impact to paid search and social campaigns.

03/21/2023

Strategus has dedicated the last 8 years to providing clients with performance visibility, actionable insights, and easy-to-use reporting. In doing so, our newest reporting platform takes data visualization and measurement to the next level.

Join us for a live demo of our new reporting dashboard to see how it all works, and learn the enhanced features supporting advertisers. Register here: https://bit.ly/3n8FjGu for a 30-minute webinar on Tuesday, April 11 @ 1:00 PM (MT)

Topics we will cover include the following:
👉 Dashboard Intro: The Story Behind the Data
👉 Deep Dive: Tactics and Performance
👉 Campaign Insights: Optimization Best Practices

03/20/2023

A financial SaaS organization reached out to Strategus looking to distinguish itself as an AP/AR expert in the industry. Spotlighting the brand’s position as a thought leader in a crowded B2B environment meant targeting decision-makers in finance departments was essential.

During the 3-month campaign, Strategus designed a full-funnel strategy that included CTV, display, and online video with continuous audience refinement throughout. These time-sensitive campaigns resulted in the following:

👉 98% Video Completion Rate for CTV
👉 1,305 Website Conversion - 15 booked Demos
👉 Top Converting DMAs in NYC, Seattle, LA, and Charlotte

To learn more about this case study and the Strategus approach, click here: https://bit.ly/3TkHWRA

03/06/2023

Programmatic advertising reaches across digital channels and devices using available data to serve ads specifically for relevant viewers.

From mobile platforms to connected TVs ( ) and more, programmatic campaigns segment audiences with in-depth analysis to create an identity solution for your brand.

Learn more about serving display, online video, and audio ads for enhanced reach and frequency:
https://bit.ly/3SOxP73

Programmatic advertising serves display, online video, and audio ads while placing them in front of receptive consumers directly for personalized ads

02/28/2023

I’m excited to share the latest recognition at Strategus

For the second year in a row, we’ve landed on the Inc. Magazine Regional list as one of the fastest-growing companies in the Rocky Mountain area with 67% growth!

This award comes from our team’s commitment to delivering world-class CTV-managed service at every turn. To see the Inc. Regionals listing for 2023, click here: https://bit.ly/3Y8Fxdi

01/26/2023

Connected TV and over-the-top advertising place your brand in front of already-interested consumers and offer detailed measurements to quantify campaign performance.

Our latest blog dives into the benefits of & advertising, such as:

👉 Targeted TV ads for streaming audiences
👉 Cross-Device Targeting & Tracking
👉 Data-Driven Advertising

Read more here: https://bit.ly/3RhbyOD

Connected TV and OTT advertising deliver hyper-targeting capabilities to place your brand in front of already-interested viewers with granular measurement to understand campaign performance

01/11/2023

With most TV audiences turning to digital, and advertising is set to grow and thrive in 2023! More streaming viewers leads to more opportunities to target specific audiences and measure the collective impact of campaigns.

To read about the advancements of this ad technology and the potential it holds for a variety of industries, click here:

The transition of TV audiences to streaming platforms present better brand recognition and engagement opportunities with CTV and OTT advertising

01/05/2023

The latest MarTech Series features Rachel Dillon, EVP of Sales and Marketing at Strategus, and explores current trends within and its impact on advertising through 2023.

To learn more about the programmatic CTV market and the latest innovations benefitting media buyers, click here: https://martechseries.com/mts-insights/interviews/martech-interview-with-rachel-dillon-evp-sales-and-marketing-at-strategus/

Strategus revolutionized the advertising industry by running the first-ever programmatic CTV campaign in 2015, and it continues to push the industry forward with its CTV expertise and experience.

12/19/2022

Unlike linear TV, connected TV advertising gives you far more control over who sees your ads. Plus, the growing number of CTV devices in the household makes it the perfect channel for brands to reach receptive audiences.

Adding CTV to the media mix oversteps traditional TV tactics with advanced digital tools to message and track audience engagement. Read our latest blog to dive into the lasting opportunities of CTV moving forward: https://bit.ly/3UXNdxI

Connected TV (CTV) devices are shaking up TV advertising with new and effective ways to message audiences. Advertisers are catching on because CTV advertising carries the same impact as linear advertisements in the streaming era.

12/15/2022

Every day, the Strategus team pursues what’s next in OTT & CTV advertising, and we’re grateful for the opportunity to make this the best job you’ve ever had!

If you’re searching for your next challenge, we’re looking to hire a Business Development Representative, Digital Sales Director, and Brand Manager to join our team of diverse professionals. Learn more about current job openings here: https://bit.ly/3HzuiWH

At Strategus, we're on a quest to create meaning through the jobs we do and how we work together.