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Most plumbers and contractors never touch their Google Business Profile category after they set it up.Turns out that’s a...
09/07/2026

Most plumbers and contractors never touch their Google Business Profile category after they set it up.
Turns out that’s a big mistake.
A new study found businesses with a specific category (like “drain cleaning service” instead of just “contractor”) had a way better shot at ranking in the top 10 on google maps. We’re talking 36% better.
Your category tells google who to show your business to. Pick something generic and your competing with every contractor in town. Pick something specific and you show up for the exact jobs you want.
Go check yours today. It takes two minutes and it dont cost a dime.
Swipe through for how to fix it.

Google Business Profile Q&A is dead. Now Google’s AI just guesses the answer to your customers questions using your prof...
09/02/2026

Google Business Profile Q&A is dead. Now Google’s AI just guesses the answer to your customers questions using your profile and your reviews, whether you like it or not.
If your profile is half empty, that guess is gonna be bad. And a bad guess loses you the job.
Fill out every field. Get real reviews that mention your actual services. Put an FAQ on your website, cause thats the one spot you still control the answer.
Comment DRAGONFLY and I will send you the GBP optimization checklist.

08/31/2026

Who won among the richest states in the U.S.? #250

08/31/2026

I destroyed two roofing shingles on purpose. Here’s what happened. ⬇️

In Colorado, hail will destroy your roof in minutes. So before recommending any marketing to my roofing or other service business clients, or picking our own forever roof, I test it thoroughly.

I got samples of two expensive shingle brands. Time to test them with a hammer and a heat gun: Brava versus F-wave. First hammer strike. The Brava shingle got a huge puncture hole straight through it. The F-wave took a heavy crack, but it did not blow through completely. But here is where it got crazy. ⬇️

We took a heat gun to simulate summer sun. The Brava shingle just melted into a bigger mess and did not repair. But the F-wave? The crack actually self-repaired and sealed back up under heat. So cool!

Whether I am testing building materials for my house or setting up AI systems and local SEO for roofers and contractors, I never trust marketing claims until I test them myself. You have to know what actually survives the storm or beats your competitors.

Follow along, I test marketing and other claims so you don’t have to.

Two years ago, almost everyone defaulted to ChatGPT, 68% said it was their go-to. Claude barely showed up, sitting at 5%...
08/27/2026

Two years ago, almost everyone defaulted to ChatGPT, 68% said it was their go-to. Claude barely showed up, sitting at 5%.

This year, that flipped. Claude is now what most people reach for, 42%, and ChatGPT dropped to 39%. Two out of three people now rely on it for their work.

And the longer someone’s actually been using AI day to day, the more they lean toward Claude. Among the most experienced users, 76% picked it.

I’ve used Claude for a while now, and even I didn’t expect the shift to happen this fast.

This is why I never fully commit to a tool just because everyone else is using it. I test things myself, on my own business, before I bring them into anything I build for my clients.

I am Julia. I’ve spent 10+ years helping businesses grow, most of it starts with knowing what tools are actually worth your time.

Follow me, I promise less “AI will replace you” fear-mongering and more actual useful stuff.

Fix this is get more calls from Google. No ad spend required. Follow me for more tips like this. Tips that work for smal...
08/24/2026

Fix this is get more calls from Google. No ad spend required. Follow me for more tips like this. Tips that work for small businesses. Julia. 🇺🇸

Do this to get more revenue to your business 🫶🏻
08/20/2026

Do this to get more revenue to your business 🫶🏻

Sitting here on a low-energy day, but had to get this off my chest 😅 Swipe →. ...
08/16/2026

Sitting here on a low-energy day, but had to get this off my chest 😅 Swipe →.

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