JoyLab

07/17/2023

We

CCDC works with individuals, service providers, and governmental agencies to ensure people with disabilities have equal rights and equal access.

12/07/2022

New site just dropped!

It was our pleasure to work with the Community Economic Defense Project on a website redesign as part of their rebranding process. Check it out to see the amazing work that they are doing!

Preventing eviction and confronting economic injustice We’re here to help when things get tough, whether that’s an eviction, foreclosure, or an unexpected tow Get Help +Who we are Dedicated experts, lawyers, and advocates We build programs to protect community wealth, stop economic abuse, and ke...

04/08/2022

If you are a design nerd (we are, and we're proud of it!), these types of blog posts are always interesting.

For what it's worth, our developer is also over here pointing out that this is a move back to the sort of image-heavy design that slows down your site, which damages your SEO. Finding that right balance between "looks amazing" and "has outstanding functionality" can be tricky - but that's what we're here for!

Horizontal scrolling, scrollytelling, a nod to nostalgia. We uncover the trends that are making waves this year, as web design enters a new era of playfulness and retro appreciation.

02/25/2022

Social media tip from your friends at JoyLab:

At times like this, when there is breaking news happening, make sure you go back and review all your scheduled social media posts. Don't let your organization be the one to post insensitive or out of date information at a time when people are scoping out news on social media. You don't want to have a scheduled post go out at the wrong time.

01/19/2022

How are you gathering customer data? Sometimes the simplest answers really are the best - new marketing research shows that the best way to get B2B customer data is having a registration form on your website. There are plenty of other tools too, but make sure you are gathering the low hanging fruit!

Most B2B marketers find registration forms on their own website most effective for collecting customer data.

01/03/2022

Did you know that TikTok overtook Google as the most-visited website on the Internet last year? This is a big shift, and it comes at a time when many organizations are still trying to figure out whether TikTok should be part of their social media strategy.

If you're wrestling with those questions, you're not alone! We can help you take a strategic look at your marketing and your target audiences to see if you should be jumping into TikTok as we leap into 2022.

Join us in our Year in Review 2021 focused on the most popular domains-websites

11/30/2021

In case you missed it on your social media feeds, today is Giving Tuesday - the Tuesday after Thanksgiving when we shift our focus to helping nonprofit organizations. The last two years have been hard on nonprofits, with the pandemic and an uncertain economy disrupting organizations and making fundraising more difficult. If you have the capacity to support your nonprofit of choice, today is a great day to do it!

11/26/2021

If you find yourself investing more and more of your marketing budget in digital, you're not alone - and you are probably on the right track! A 2021 survey shows that digital has grown to 58% of marketing budgets. It makes sense - digital gives you very precise targeting to reach your strongest potential customers. You can find out more about this and other marketing trends thanks to the American Marketing Association.

Results from the 27th edition of The CMO Survey show that marketer responsibilities and strategic roles have increased against rise in digital spending.

11/22/2021

Concerning news for anyone who has a WordPress site hosted at GoDaddy. Get those account passwords updated!

The system was compromised for over a month.

10/18/2021

Have you heard about Google Core Web Vitals? If not, they should be on your radar - this is a BIG update to how Google views and ranks your website. Among other things, it increases the importance of website loading speed for your search rankings. If your site is running a bit slow, we can help - we can figure out what is slowing your site down, or we can help you migrate to higher speed hosting.

Google is set to make one of its biggest changes with how it ranks web pages this year.

09/30/2021

This blog post is higher ed focused, but it makes some great points that apply to all businesses and organizations! Great photography and imagery is what gives a website (or a social media feed!) the sort of visual impact that makes you stand out from the competition.

They say a picture is worth a thousand words. Discover how to use compelling imagery to elevate the content on your site—along with a few common pitfalls to avoid.

08/13/2021

Here's a bit of news you may have missed - Facebook is restricting some of the tools for targeting users under the age of 18. Have you checked on your social media advertising strategies lately?

Brands will soon be limited to targeting ads based only on age, gender and location — likely resulting in less personalized content.