09/09/2026
Google Ad Grants are one of the most underutilized tools in the nonprofit space. You get up to $10,000 a month in free ad spend, and most organizations are barely scratching the surface of what's possible.
When Brain Research Foundation came to us, their grant account had potential that just wasn't being realized. The constraints are real: a $2 bid cap, strict CTR requirements, a competitive landscape where commercial advertisers can outspend you without thinking twice. But constraints are just problems waiting for a smarter strategy.
We rebuilt the account from the ground up. New campaign structures, advanced targeting, Performance Max and Dynamic Search Ads working together, all within the grant rules. The result was a 261% increase in traffic, 427% more conversions, and annual spend up 375% year on year.
It's the same budget. We just used it properly β€οΈβπ₯
If your organization runs a Google Ad Grant and you suspect it could be working harder, it probably could.