4B Marketing Co.

09/03/2026

Less than half of B2B marketers are confident in the accuracy and completeness of their data, even though those numbers influence major budget and strategy decisions.

Marketing data influences budgets, but only 49% fully trust its accuracy and completeness. Disconnected reporting is behind the confidence gap.

09/02/2026

40% of B2B deals are lost to indecision rather than competitors.

When several stakeholders need to agree, confidence in the company, the people behind it, and the proof they see along the way can influence whether the deal moves forward at all.

B2B deals stall on trust, not awareness. See how four reinforcing voices build the credibility that moves buyers to act.

09/01/2026

CTR may be one of B2B paid media’s most-watched metrics, but a new GrowthSpree report found its correlation to revenue pipeline is negligible for B2B SaaS. Cost per SQL was a much stronger predictor.

That makes this more than a reporting debate. If the metrics getting the most attention aren't the ones most closely tied to pipeline, it may be time to rethink which ones are shaping budget and planning decisions.

GrowthSpree found CTR has little correlation to SaaS pipeline, while cost per SQL is a far stronger metric for measuring ad performance.

08/31/2026

68% of CMOs are now accountable for retention, and 77% for growth from existing customers. Companies where marketing leads that work are 2.6 times more likely to hit revenue and profit targets.

From first value to expansion, a strong post-sale system helps B2B companies compound the value of customers they’ve already won.

08/20/2026

You know what today is? IT'S TECH ON TAP DAY! We'll see you at 5.
(pssst... there's still time to RSVP: https://na2.hubs.ly/H070W4J0)

08/19/2026

At top-performing B2B companies, existing customers account for more than 40% of new ARR expansion. That puts a lot of weight on knowing which relationships are healthy and which ones are starting to show friction.

How B2B Companies Can Measure and Improve Customer Satisfaction

08/18/2026

B2B teams have spent years collecting first-party data. The harder part is turning that data into something that moves pipeline.

Treasure AI's Rafa Flores explains how an Agentic Experience Platform turns first-party data into autonomous action, measurable B2B pipeline

08/17/2026

Join us at TOMORROW. Terminal Bar at Union Station for drinks and the kind of conversations that only happen when marketers get out from behind their screens and into the same room.

Hey Marketing and Denver Marketers Meetup bring you a bi-monthly gathering for local Marketers at the Terminal Bar at Union Station. Sign Up & Come.

08/14/2026

77% of business leaders surveyed think sales drives more growth than marketing. And 81% say marketing budgets are harder to justify than sales budgets.

Discover why ghost revenue happens, how CEOs miss marketing's role in growth, and what B2B marketers can do to make their impact visible.

08/13/2026

Tech on Tap Denver is one week away. If networking with the Denver tech community isn't enough to entice you.... we've got free 🍺 & 🍕. RSVP today: https://na2.hubs.ly/H070VBq0