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The Source Marketing Group

Name: The Source Marketing Group
Address: 2575 S Syracuse Way #B302, Denver, CO, 80231, US
Telephone: +19707322257

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The Source Marketing Group

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We are a female-founded cannabis & craft b**r marketing agency based in Denver, Colorado.

10/14/2026

It’s been a productive Fall at The Source! We are launching new campaigns and flows for a multi-brand DTC portfolio, speaking at events, working with the Social Equity Chamber, integrating platform data, building custom ecomm menus, optimizing websites and launching new content, delivering push and SMS campaigns, and so much more! Plus, really enjoying the beautiful colors around Colorado (and even recently spotted a Moose 🫎). If you’re deep in 2027 planning and want a reliable retention marketing partner in the new year, don’t hesitate to reach out. We work with regulated and DTC brands and would love to be part of your journey.

09/04/2026

Our Founder and CEO, Kristin McFarland, is speaking at IgniteIt Denver! Head over to igniteitevents for more details about the capital conference September 18th.

Kristin will be moderating an incredible group of industry leaders for the panel “Beyond the Honeymoon: Winning Back Colorado’s Canna🚌 Customer”.

Consumer expectations have shifted, competition has grown, and the old approach, built for a customer who walked in on novelty alone, doesn’t hold anymore.

300+ industry executives are showing up to Ignitelt to network, learn, and hear how Colorado’s sharpest operators are approaching retention, loyalty, and consumer connection in a market that’s maturing beyond the honeymoon phase and winning back customers.

Join us for this exciting panel:
Moderator: Kristin McFarland, Founder The Source
Marketing Group and creator of Market Like A Badass Podcast podcast
MacKenzie Ziegler, Senior Director of Sales & Business
Development, Surfside
Johari Rahim, CMO, Social Dispensary
Matthew Shifirin, CEO & Founder, Pioneer Interests (LOVA Canna Co & Natty Rems) LOVA Canna Co.
Katie Mattox, VP of Marketing, SPHEREX

From bold community activations to marketing built for a customer who’s seen it all, this panel gets into what it actually takes to earn, and keep, a canna customer..

💨 Ignitelt Capital Conference
📍 Denver, CO Sept 18, 2026
💸 Use code: SOURCE20 for 20% off

08/13/2026

Another great client case study for a barware brand. 💙📧

When we originally kicked off work with this client, after taking over from another agency, we migrated them from Mailchimp to Klaviyo, helping with list hygiene, warming, deliverability management, and more. Bounce rate decreased 73%!

Then, we built their infrastructure on Klaviyo - from strategy and flows to testing new campaigns.

Email revenue has already increased 34% YoY and the overall business revenue has increased YoY!

Want to see what we’d do your brand? Send us a DM to book a free strategy call 📞

08/05/2026

Most regulated marketing still looks like it’s stuck in 2016. Bloated tech stacks, disconnected platforms, email running on autopilot with zero strategy behind it.

We’ve spent years fixing that for retailers and regulated brands, one broken flow at a time.

Check out some real world examples:
→ A full WordPress redesign for a multi-location dispo, built to actually convert browsers into buyers
→ Migrated regulated retailer from Jane onto Blaze with a reverse-proxy setup, then rebuilt their retention program from scratch after a previous agency set it on fire using untrained AI
→ Rebuilt Lake Country Growers’ entire lifecycle program (welcome, browse abandonment, cart and checkout abandonment, post purchase, winback, etc). Email now drives 35% of total revenue!

Swipe through to see some of our work at The Source Marketing Group.

If your marketing feels like it’s held together with duct tape, that’s exactly the kind of mess we are experts at cleaning up. Send me a DM, I’d love to hear what you’re working with.

08/03/2026

We’re proud of our Founder & CEO Kristin McFarland for being an MJ Venture 40 Under 40 Honoree.

It’s taken a lot of passion and grit to build a profitable agency in a highly regulated, emerging industry over the last 8 years.

But the story doesn’t end at building a business. The most important chapter is the community we’ve built along the way in this challenging industry.

From countless hours volunteering for social equity programs across the US, to volunteering time to give back to the LGBTQ c@nn@ community locally in Colorado, to mentoring other women in the space so they can pursue their dreams, too.

A rising tide lifts all ships and we are grateful for everyone ahead of and after us who are doing their part to progress this industry and build a community we truly dreamed of.

07/23/2026

What a fabulous day of learning at Klaviyo Connect in Denver, CO!

Proud to be a Klaviyo Master Gold Partner and represent The Source Marketing Group.

It’s been great meeting so many badass brands, partners, and Klaviyo’s who all have unique use cases and ideas for helping one another.

06/12/2026

Turns out when you Market Like A Badass Podcast you get on some lists. 😎

Our Founder & CEO, Kristin McFarland, was just named to the 40 Under 40 2026 Honorees by Ma*****na Venture Magazine 🥳

We are proud our leader is highlighted next to 39 other badass executives who are shaping the future of this industry.

Eight years. 100+ clients. 100% five-star reviews.

Nobody’s earned it more. Congrats, Kristin - cheers to what’s next! ✨

06/11/2026

How do customers tell real copper from copper-plated knock-offs?

Moscow Copper is the *original* moscow mule mug and they prove their authenticity across their messaging and designs.

Their emails communicate what’s different about their mugs and educate customers every step of the way - why it keeps a mule colder, how to care for copper, 100% copper vs. a thin plated coating - and customers feel supported every step of the way.

This isn’t an everyday purchase, which is exactly why education and support matter, so customers know what makes them different and are confident to buy when they reach the CTA.

The proof? Their highest-performing email doesn’t mention a sale once! It just explains the mug. No discount, no urgency. And it outsells the ones that lean on a promo.

Understanding is what turns a browser into a buyer. Give them the why, and they’ll be ready to buy.

03/31/2026

Check out some and we created for clients last month. Whether you need a flexible template created to expedite your work, a campaign built from scratch, or a full retention strategy that actually moves the needle, we’ve got you covered! 📧

03/28/2026

🎓 Closing out a chapter, with so much gratitude. Take a look back at our CEO’s year being a Klaviyo Champion.

Klaviyo Champions are an elite group of Klaviyo power users (our CEO was 1 of 40 across the globe) selected to shape the product roadmap, share expertise to the community, and drive the future of omnichannel marketing.

This community has been a genuinely energizing space full of brilliant minds who geek out over email strategy, deliverability, and all the nerdy details the rest of the world glosses over. Our people. 🤓

It’s amazing that globally, we all face similar challenges in business. In a world that keeps trying to divide us, that kind of connection hits different. It was amazing learning from so many unique badasses, solving problems for brands in Australia, UK, and beyond.

A huge, heartfelt thank you to Kaila Lawrence and Taylor Tarpley for pouring so much energy into making this cohort feel real and connected, from Denver to Boston to the virtual sessions in between.

You didn’t just organize events; you created moments and a community that actually showed up for each other. That doesn’t happen without incredible humans behind the scenes.

Here’s to the connections made, the strategies shared, and the friendships that’ll stick around long after the program ends. 🏆

Address

2575 S Syracuse Way #B302
Denver, CO
80231

Opening Hours

Monday	8am - 6pm
Tuesday	8am - 6pm
Wednesday	8am - 6pm
Thursday	8am - 6pm
Friday	8am - 6pm

Telephone

+19707322257

Website

http://sourcemarketinggroup.com/

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