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Monday 8am - 6pm Tuesday 8am - 6pm Wednesday 8am - 6pm Thursday 8am - 6pm Friday 8am - 6pm

The Source Marketing Group

Name: The Source Marketing Group
Address: 2575 S Syracuse Way #B302, Denver, CO, 80231, US
Telephone: +19707322257

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The Source Marketing Group

We are a female-founded cannabis & craft beer marketing agency based in Denver, Colorado.

07/23/2026

What a fabulous day of learning at Klaviyo Connect in Denver, CO!

Proud to be a Klaviyo Master Gold Partner and represent The Source Marketing Group.

It’s been great meeting so many badass brands, partners, and Klaviyo’s who all have unique use cases and ideas for helping one another.

06/12/2026

Turns out when you Market Like A Badass Podcast you get on some lists. 😎

Our Founder & CEO, Kristin McFarland, was just named to the 40 Under 40 2026 Honorees by Ma*****na Venture Magazine 🥳

We are proud our leader is highlighted next to 39 other badass executives who are shaping the future of this industry.

Eight years. 100+ clients. 100% five-star reviews.

Nobody’s earned it more. Congrats, Kristin - cheers to what’s next! ✨

06/11/2026

How do customers tell real copper from copper-plated knock-offs?

Moscow Copper is the *original* moscow mule mug and they prove their authenticity across their messaging and designs.

Their emails communicate what’s different about their mugs and educate customers every step of the way - why it keeps a mule colder, how to care for copper, 100% copper vs. a thin plated coating - and customers feel supported every step of the way.

This isn’t an everyday purchase, which is exactly why education and support matter, so customers know what makes them different and are confident to buy when they reach the CTA.

The proof? Their highest-performing email doesn’t mention a sale once! It just explains the mug. No discount, no urgency. And it outsells the ones that lean on a promo.

Understanding is what turns a browser into a buyer. Give them the why, and they’ll be ready to buy.

03/31/2026

Check out some and we created for clients last month. Whether you need a flexible template created to expedite your work, a campaign built from scratch, or a full retention strategy that actually moves the needle, we’ve got you covered! 📧

03/28/2026

🎓 Closing out a chapter, with so much gratitude. Take a look back at our CEO’s year being a Klaviyo Champion.

Klaviyo Champions are an elite group of Klaviyo power users (our CEO was 1 of 40 across the globe) selected to shape the product roadmap, share expertise to the community, and drive the future of omnichannel marketing.

This community has been a genuinely energizing space full of brilliant minds who geek out over email strategy, deliverability, and all the nerdy details the rest of the world glosses over. Our people. 🤓

It’s amazing that globally, we all face similar challenges in business. In a world that keeps trying to divide us, that kind of connection hits different. It was amazing learning from so many unique badasses, solving problems for brands in Australia, UK, and beyond.

A huge, heartfelt thank you to Kaila Lawrence and Taylor Tarpley for pouring so much energy into making this cohort feel real and connected, from Denver to Boston to the virtual sessions in between.

You didn’t just organize events; you created moments and a community that actually showed up for each other. That doesn’t happen without incredible humans behind the scenes.

Here’s to the connections made, the strategies shared, and the friendships that’ll stick around long after the program ends. 🏆

02/11/2026

We are on the path to being AI-Native. 🤖🚀 What a productive time working to get AI certified. 👏🏼 We’ve been learning alongside enterprise workforce members from aerospace, healthcare, and other highly regulated industries. It’s been huge learning from others and hearing how they’re applying AI to their roles and goals. Even more, you won’t believe everything we learned from the Scaled Agile team! We built AI fluency through the AI-Native Foundations course, built an AI agent, and learned strategic approaches to governance and upskilling.

01/22/2026

We’re a proud Klaviyo Master Gold Partner. 🚀

The Master Gold designation isn’t about collecting badges, it’s about what we’ve built:

→ Retention programs for industries locked out of traditional advertising and marketing channels (cannabis, h**p, craft beer, spirits)
→ Deliverability strategies that take brands from 34% below benchmarks to 600% above
→ Complex integrations: connecting POS systems, loyalty platforms, and other data so you can actually monetize your list and make money
→ Revenue engine architecture to increase LTV through a cohesive retention marketing funnel (across website and end-to-end communications like email, SMS, push)

We’ve spent 7 years supercharging marketing systems and putting revenue on autopilot.

To the Klaviyo team: thanks for building a platform powerful enough to handle whatever we throw at it.
You’ve been the best technology partners to work with!
We truly appreciate you prototyping with partners, accepting feedback on new features, and truly caring about what you are building.

To our clients in regulated industries and DTC brands/ retailers: this partnership means you’re working with a team that knows this platform inside out and can take your program to the next level.

Here’s to the next 7 years. 🥳💙👏🏼

01/19/2026

On this Martin Luther King Jr. Day, we reflect on his unwavering commitment to justice, equality, and human dignity in the face of oppression.

His legacy reminds us that remaining silent in the face of injustice - whether fascism, discrimination, or hatred - is itself a choice, and that both individuals and organizations have a responsibility to stand up for what’s right and advocate for the rights of all people.

At a moment when progress feels fragile, his example shows us that resistance and solidarity matter. 💙

01/13/2026

NEW PODCAST SEASON ALERT🔥 Episode 1 out today! 🚀

The theme this season is “Taboo to Tap” covering how h**p beverage pioneers are racing to craft billion-dollar beverage brands by mastering the art of compliant and grassroots marketing.

We’re diving deep into how h**p beverage brands can leverage different marketing channels and tactics to differentiate from competitors and gain new customers. You’ll hear from startup & national beverage brands, as well as a special brewery collab. Stay tuned for marketing tips and tricks on how to build a badass beverage brand. Streaming on Apple or Spotify 🎧

Use your voice today to help advocate for h**p as the booming industry faces a looming h**p ban.

MarketLikeABadass FunctionalBeverages Marketing

Address

2575 S Syracuse Way #B302
Denver, CO
80231

Opening Hours

Monday	8am - 6pm
Tuesday	8am - 6pm
Wednesday	8am - 6pm
Thursday	8am - 6pm
Friday	8am - 6pm

Telephone

+19707322257

Website

http://sourcemarketinggroup.com/

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