Pure Brand Communications

01/26/2019

Since our founding, we have had a policy of no formal stratification titles. No VPs or SVPs. No Junior this or that. Just, at the most, a category of proficiency.

One of the reasons was to remove barriers in client meetings. To light a fire under "senior" people to earn their worth daily. And to liberate "junior" people to contribute to their highest ability, without preconceptions from clients based on a title.

Looks like we were onto something.

Research shows the IQs of many meeting attendees drops as soon as the meeting starts.

11/30/2018

Behind the scenes at our shoot today with our friends at Community Table - Arvada Community Food Bank. Great way to end the week! 🍎🍉

08/08/2018

Airbnb hoped to win over Chinese consumers but faced setbacks instead.

Airbnb wanted to let people "call the Great Wall of China home" for a night.

07/25/2018

Above all else, consumers want to be listened to.

As McDonald's brings in paper straws after a customer campaign, Brandwatch shares five of our favorite examples of brands actioning customer requests.

07/09/2018

The "spawn con ecosystem," explained.

Welcome to the lucrative world of spawn con.

06/27/2018

Happy ! 🚲

Not pictured: Our bikes

06/25/2018

It's the summer of... pickles. Fast food giants will wait to see if new products garner loyal fans or just buzz.

The lesson: Listen to your customers, even when they sound a bit nuts.

06/12/2018

Brands operating outside the fashion and beauty sphere

Cannes Lions 2018 looks to leaders in fashion and beauty for consumer insights. Speakers from these industries will speak to the convergence of technology and creativity, the experience economy, and brand building.

Speakers from brands including L’Oréal, Tommy Hilfiger, Rebecca Minkoff, Glossier, Covergirl, Diesel, Levi’s and more will be hosting and participating in discussions around modern branding, innovation in marketing and how technology influences creativity in their fields during this year's fest...

06/11/2018

Sprint teamed up with the creator of the Mappiness 2.0 app to understand our relationship with technology. Pete learns that reclaiming and examining his digital data can help him live better.

Can one man’s data be the key to his happiness?

05/14/2018

88% of marketers aren't using data to its full potential. It's time brands develop data strategies that enable them to deliver the customized experiences consumers crave.

88% of marketers aren’t utilizing it to its full potential.

05/07/2018

Is data inherently biased? Can we trust it to inform our decisions?

05/02/2018

Content targeting is a more effective way for brands to reach consumers than audience data and it won't violate their privacy.

Zefr tested how different targeting methods performed across various campaigns.