Elevation Marketing

10/21/2026

How can deck builders get found by more of the right homeowners—and turn that visibility into real project opportunities?

It takes more than a good-looking website.

Strong deck builder marketing connects the entire homeowner journey: local SEO, an optimized Google Business Profile, high-quality project photos, customer reviews, helpful website content, paid search, and a clear path to request an estimate.

And as AI-powered search changes how homeowners discover contractors, your business also needs to be easy for search engines and AI platforms to understand, trust, and recommend.

Our latest guide breaks down practical digital marketing strategies deck builders can use to:
🔹 Improve local search visibility
🔹 Build trust before the first conversation
🔹 Showcase craftsmanship and completed projects
🔹 Strengthen visibility in traditional and AI search
🔹 Generate better-fit estimate requests
🔹 Track qualified leads and booked opportunities—not just traffic

Marketing shouldn't be a collection of disconnected tactics. It should build momentum across every place homeowners research, compare, and choose a contractor.

Read the full guide:
https://elevmarketing.com/marketing-tips-deck-builders/

10/19/2026

In case you didn't hear (ICYDH—think we can get this to catch on?)

We went to the 2026 Build Show Live, and we're reporting back with some hard truths every contractor needs to hear.

The first thing? If your processes are a mess, don't expect much success. 🫣

Explore our blog and let's see if your business is set up for future success.
https://elevmarketing.com/what-contractors-can-learn-from-build-show-live-2026

10/13/2026

You can book more jobs, bring in more revenue, and still have a business that’s struggling behind the scenes.

So what’s actually holding your business back?

Catch all the business lessons contractors need to hear, the mistakes that can get expensive, and what it really takes to build a more profitable company.

Because growth is good and all…until your processes can’t keep up. 😅

Explore our blog and take a closer look at what’s really driving your business.
https://elevmarketing.com/junk-removal-business-growth-99-pricing-trap/

10/13/2026

There’s a lot of noise around AI right now.

AI SEO.
AEO.
GEO.
Generative search.
AI Overviews.

If you’re running a roofing company, remodeling business, HVAC company, cleaning company or another home service business, you probably have a much simpler question:

What the heck does any of this mean for getting customers?

Here’s the practical answer.

Homeowners are still searching for contractors.

What’s changing is how those answers are being delivered.

Instead of always seeing a long list of websites, homeowners may now get AI-generated summaries, local recommendations or a smaller group of businesses surfaced directly in the search experience.

That means your contractor marketing has to do more than rank for a keyword.

Search engines and AI systems need to clearly understand:
🔹 Who your company is
🔹 What services you provide
🔹 Where you provide them
🔹 Whether your information is consistent
🔹 Whether homeowners trust you
🔹 Whether your website actually answers their questions

So no, AI SEO doesn’t mean throwing out your current SEO strategy.

Traditional SEO still matters.
Local SEO still matters.
Your Google Business Profile still matters.
Reviews still matter.
Your website still matters.

The difference is that all of those signals need to work together to build a clear, credible digital footprint.

That’s what we mean when we talk about becoming a web-trusted brand.

You don’t need to chase every new AI acronym.

You need to make your business easier to find, understand and trust wherever homeowners are searching.

We explain what AI SEO actually means for home service contractors here:

https://elevmarketing.com/how-ai-seo-helps-home-service-companies-build-lasting-visibility/

10/07/2026

If your business serves multiple cities, one generic “Areas We Serve” page may be leaving a lot of local visibility on the table.

A strong service area page gives search engines, AI platforms and homeowners clear answers to three important questions:
📍 Where do you work?
🔨 What services do you provide there?
⭐ Why should someone in that market trust you?

But simply copying the same page and swapping out the city name isn’t the strategy.

Effective service area pages should include:
✅ Unique content for the location
✅ Services actually offered in that market
✅ Local testimonials, projects or proof
✅ Reviews, certifications and other trust signals
✅ Internal links to relevant services and nearby locations
✅ Clear calls to action
✅ FAQs based on questions homeowners actually ask

Those FAQs are becoming increasingly important.

Question-and-answer content helps homeowners get information faster while also giving search engines and AI systems clearly structured content they can interpret for conversational search and other AI-driven results.

For contractors expanding into multiple service areas, this is how local visibility starts to compound.

You’re not just trying to rank another page.

You’re helping build a consistent, web-trusted brand across every market you serve.

Read our full guide to service area pages + AI FAQs:
https://elevmarketing.com/the-ultimate-guide-to-service-area-pages-and-ai-faqs/

10/04/2026

Let's take a minute today and celebrate Amanda Joyce, co-founder and co-owner of Elevation Marketing. 💙 Happy Birthday!

Amanda has played a huge role in building Elevation Marketing into the agency it is today — one rooted in trust, strategic thinking, strong relationships, and marketing designed to create lasting momentum for home service businesses.

Business owner, founder, wife, mom, strategist, problem-solver, and a pretty great human.

Happy Birthday, Amanda. 🎉

09/29/2026

Contractors spend a lot of money trying to win the next job.

Google Ads.
SEO.
Website updates.
Social media.
Photography.
Vehicle graphics.
Trade shows.
Marketing software.

But are you actually tracking those expenses properly?

Many marketing costs may qualify as business expenses when they are ordinary and necessary for your business. That can include SEO services, PPC campaigns, social advertising, marketing agency fees, website expenses, photography, video, print materials, sponsorships and more.

The key word is may.

Not every expense with your logo on it automatically becomes a deduction, and some costs—especially major website projects, mixed-use expenses and certain long-term assets—can require different tax treatment.

A better habit for contractors:
✅ Keep your invoices
✅ Save receipts and payment records
✅ Document what the expense was for
✅ Separate business and personal costs
✅ Review marketing expenses throughout the year
✅ Let your CPA determine the proper treatment

Good marketing planning isn't only about deciding what to spend next.

It's also about understanding where your money went, what produced real opportunities, and keeping the records your business needs.

We put together a contractor-focused breakdown here:
https://elevmarketing.com/is-marketing-tax-deductible-for-contractors-what-business-owners-should-know/

This is general information, not tax advice. Tax treatment depends on your specific circumstances. Confirm deductions with your CPA or qualified tax professional.

09/28/2026

When building a home services brand, there are no shortcuts. Kent Davis of Dallas Sunrise Maids will tell you exactly that.

Building a brand doesn't happen overnight.

Learn what it takes or see if you're on the right track from this in-depth case study.

𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝘁𝗵𝗲 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆

See how Dallas Sunrise Maids grew through steady marketing, stronger operations, reviews, referrals, and a focus on building a trusted local brand.

09/23/2026

What happens when a great deck builder starts showing up online like the established contractor they already are?

You stop treating SEO as a checklist — and start building a marketing ecosystem around the brand.

One of our deck builder clients already had a strong reputation and a history of quality work. The opportunity was making sure homeowners could find, evaluate, and trust that business across the places they were already researching contractors.

So we connected the pieces:
🔹 Deck builder SEO + Local SEO
🔹 Google Business Profile optimization
🔹 Homeowner-focused deck content
🔹 Website development + technical SEO
🔹 Schema and entity optimization
🔹 AEO, GEO + AI search visibility
🔹 Lead tracking and ongoing optimization

And the visibility started compounding.

During the case-study period, the contractor saw:

📈 260% more Google Search impressions year over year
📈 23% more organic clicks
📞 53 reported Google Business Profile calls
🏆 6 Page 1 Google rankings
🤖 18 appearances in Google AI Overviews
🔎 Thousands of additional deck-related search impressions

This is the difference between trying to rank for a handful of keywords and building a brand homeowners encounter throughout the decision process.

For established deck builders and remodeling contractors, the goal isn’t simply more traffic.

It’s becoming easier to find, easier to trust, and easier to choose.

Read the full Deck Builder Marketing case study:
https://elevmarketing.com/deck-builder-case-study/

09/18/2026

A recently published article about our co-owner, Devon Hayes, shares the story behind her path to Elevation Marketing—from the U.S. Navy and the construction and engineering world to building an agency focused on home service and construction businesses.

It also touches on something that has become increasingly important to the way we think about digital marketing:

Homeowners don’t make decisions in just one place anymore.

They may discover a contractor through Google Search, Maps, an ad, a review, social media, an AI answer, a recommendation or a website. That means sustainable marketing isn’t simply about generating more traffic. It’s about building a business that is consistently visible, credible and trustworthy wherever homeowners are evaluating their options.

That philosophy has shaped Elevation Marketing from the beginning: understand the business first, tell clients the truth about performance, keep adapting as the market changes, and work like a teammate rather than just another vendor.

Thanks to VoyageDenver for recently sharing Devon’s story.

Read the article here: https://voyagedenver.com/interview/exploring-life-business-with-devon-hayes-of-elevation-marketing