Marketing By Stacie

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Marketing By Stacie

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04/06/2026

Fun fact: my logo is my bangs. 💇‍♀️💜

When I left the corporate world and started building my own brand, I had this moment where I was like… I can be whoever I want now. 🤯

So I leaned ALL the way in. 🌸

Purple. Pink. Daisies. PINK. Flowers. MY personality. MY aesthetic. 💜

And you know what happened? The right people found me. The clients who want to work with someone real, someone who actually cares, someone who brings energy to the work… they showed up.

➡️ Your personal brand doesn’t have to look like everyone else’s. In fact, it shouldn’t!

Now, to just get a hairstyle stock emoji that matches my brand 🤣

03/29/2026

DEN ➡️ IAD ✈️ Heading to the D.C. area this week for a first onsite with a new client, and I am SO excited!

We're building out a full marketing strategy, playbook, and ongoing marketing leadership engagement. The kind of work I love most. 💜

Here's the thing... when you're working with a bigger, more established company, you can't do this from behind a screen. You have to be there. Walking the halls. Meeting the people. Feeling the energy.

Understanding the culture that makes the brand tick.

Discovery isn't just a questionnaire... it's a conversation. And the best conversations happen in person. ✨

Let's go! 🚀

03/25/2026

ISC West, here I come! 🎰✈️

Plot twist: I'm actually excited to go to Vegas. 😂

Anyone who knows me knows I'm not exactly a Vegas fan. I just don't understand why it takes 44 minutes to walk .13 miles 😂

But this week I'm heading to ISC as a business owner for the first time, and everything feels different. ✨

Just the freedom to show up on my terms, connect with the people I want to connect with, and soak in an industry I've loved for 25 years.

Security industry community, I'm coming in hot! Who else is going to be there this week? 👇

03/23/2026

5 trips. 5 weeks. Let's go. ✈️

Starting this week at ISC West in Vegas, then two new client on-sites, a marketing planning workshop with a current client, and wrapping it all up with a week in Jamaica with Drew. 🌴

Oh, and the day-to-day doesn't stop either. My clients always come first, no matter what time zone I'm in!

I did not plan for all of this to line up at once. But when clients, industry events, and a much-needed vacation all land in the same stretch? You just go. 💪

Also, my Emergen-C Immune+ is being delivered today. Better safe than sorry! 😂💜

03/20/2026

Guess who's going to ISC West next week? 🙋‍♀️

It was a last-minute decision, but honestly, I couldn't miss the chance to connect in person with the incredible security industry community.

I'd love to connect with anyone who's attending! DM me if you want to meet up on the show floor. Whether it's to talk marketing, catch up, or just say hi in person. 💜

📸 Photo circa CES 2020: The event right before COVID... taken at my absolute favorite spot on the strip, the Chandelier at the Cosmo.

03/16/2026

Most marketing strategies I've seen fit on a few slides. Mine? They're 100+ pages. And that's by design. 📖✨

Six weeks. Three phases. One complete marketing playbook.

1️⃣ It starts with discovery. I dig into the brand, the competition, the customers, the digital presence, the team. I interview stakeholders, review data, and map the customer journey. I need to understand the business before I build the plan.

2️⃣ Then comes the strategy. Messaging architecture, brand positioning, content pillars, customer avatars, KPIs. Every piece built to work together.

3️⃣ Then the activation roadmap. 90-day plan, campaign briefs, marketing calendar, resource and budget recommendations. Clear direction with timelines and accountability.

When a client gets that playbook, they have everything they need to move forward with confidence.

That playbook is built to stand on its own. A team can run with it from day one. But if they need a strategic marketing leader to drive the ex*****on alongside them? I'm here for that too. 💜

03/11/2026

I asked my husband to send me his favorite photo of us from the past 23 years. He sent one from a Cubs game. I mean… of course he did. 😂⚾

We got married on Leap Day 2012... and yes, we celebrate every year! (Everyone always asks 😄) On non-leap years, 3/11 is our day. 😉

Over the past 15 years, I've traveled a lot for work. I've missed birthdays, anniversaries, and special moments at home. One year, my colleagues literally printed my husband's face on a pillowcase for me because I was on the road for our anniversary. 😂

And not once has Drew ever made me feel bad about it. He's been my biggest supporter through every career move, every trip, every late night. 🥰

This year? No meetings. Light work day. We're heading downtown tonight for Denver Restaurant Week for a five-course meal... and doing another one Saturday at our favorite restaurant.

Let the celebration of 23 years together and 14 years of marriage begin! 🥂💜

$On the agenda for the next couple of days as a fractional CMO:✨ Finalize a 153-page marketing strategy playbook✨ Map out...$

03/10/2026

On the agenda for the next couple of days as a fractional CMO:

✨ Finalize a 153-page marketing strategy playbook
✨ Map out next steps for a new client onboarding
✨ Wrap up 2025 taxes with my CPA
✨ Advance a full-scale marketing strategy for a client
✨ Follow up on a few leads in my pipeline
✨ Celebrate 23 years together with my husband 🥂

Keeping every client's goals moving forward while running my own business. That's the reality of fractional CMO life... and I love it! 💜

03/06/2026

Every time I onboard a new client, I start the same way: Ask questions. Listen. Then ask more questions. 🤓📋

Before I touch a single strategy doc, I need to understand what's actually happening... not just what the website says.

That means a discovery questionnaire. A deep dive call. Sometimes flying in for an on-site visit before I even start.

It's not the glamorous part of fractional CMO life. But it's the part that makes everything else work. I also LOVE learning about the business, its goals, and why I'm here.

You can't build the right strategy if you skip the homework. 💜

03/02/2026

AI can build your marketing strategy in 10 minutes.

It just can't tell you if it's the RIGHT one. 😏

It's a great starting point. But experience is what turns a starting point into results. 💜

02/25/2026

This week, I had a last-minute opportunity to meet with a potential client who was in town. Of course I couldn't show up empty-handed... that's not my style! 💜

So I quickly pulled together a leave-behind kit for them to take after our great conversation over dinner. 🍽️

Any good marketer always has messaging in their back pocket, with a library of content that can be repurposed and reused for multiple use cases! That's the power of foundational marketing work... when your strategy, messaging, and brand assets are already built, you can move FAST when opportunity knocks. 💪

02/23/2026

My new client's brand literally has HEART in the name. 💜

Last week I signed a new client for a 6-week strategy development project, and when I tell you this one felt meant to be...

The brand has HEART in the name. I'm a marketer at HEART. So obviously I had to throw on my heart sweater, snap this photo, and send it to my client right after the contract was signed. Because that's how I celebrate new partnerships... with on-brand enthusiasm. 😂🤗

What makes this even more special? This client is a friend from high school who has absolutely crushed it in the blog, creator, affiliate, and now product space. Watching her build her business over the past 15+ years has been so inspiring, and now I get to help take it to the next level strategically. 🙌

There's something really cool about working with people who already trust you, who you already believe in, and whose brand story you're genuinely excited to help shape.

6 weeks. Fresh strategy. A whole lot of heart. Let's go! 💪❤️

Address

Denver, CO

Website

http://www.MarketingByStacie.com/

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