06/12/2018
Absolutely stunned by the passing of Anthony Bourdain, though very heartened by seeing how deep his reach had extended in exposing so many to different cultures. I was lucky enough to have worked on the initial marketing materials for No Reservations. Being able to view those first episodes long before they aired, I instantly knew that the infectious spirit that had captured me while reading Kitchen Confidential had made it's way on to the screen. I don't think anyone in the office had any idea who he was and the production for the show was super bare bones. I had two photos of Tony to work with and nothing else. I spent a day shopping at a little Vietnamese grocery store in Alexandria where I bought dishes and cutlery and piles of eel, snakes, snails and an octopus and just about anything I could find on the shelves and freezers that looked adventurous. In the alley at the office I made a crazy soup and photographed it, which made for the image that was the DVD in the middle of the packaging. (Quite possible that more time was spent trying to keep flies off the thawing eels than anything else on this project.) I got authentic carry out bags to wrap the kit in, taking care to get "take away" rubber stamps made for international audiences. (It's always a challenge figuring out which parts translate internationally - something Bourdain accomplished effortlessly.) The materials helped open up different territories for the show and I like to think that I was able to play a very tiny part in helping spread the gospel of Tony to viewers around the world.
I know that he inspired me to take chances and go well beyond expectations (and to have fun!) on this project and just in general, and his writing sent me down a delicious rabbit hole of crazy chef books (Heat and The Devil in the Kitchen being two of my favorite books of all-time) and he supported so many of my friends in their creative projects, whether it was food or beer or punk fu***ng rock. To say that he will be missed is obvious. To say that he will be missed is too small. To say that he will be missed is not enough. For someone who was never really satisfied and always searching for more in life, maybe, that says it all.