03/27/2023
steal our engagement strategy👇🏼🫢
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1. understand your target audience
who are you creating your content for? put yourself in the shoes of that ideal follower. this is WHO you should be focusing a majority of your engagement on
☁️ tip:
- engage with your target audience before you post AND after to boost your content in their feed
2. identify a daily objective
your purpose for engagement may be different everyday. it could be to increase brand awareness, boost sales, reach a larger audience, gain followers, stay top of mind, connect with customers or clients, etc. when you are ready to engage, choose an objective to determine HOW to engage
☁️ example:
if your objective is to gain followers
- follow and engage with your competitors’ followers
- when someone followers your competitor, there is a high chance they are within your target audience which means they are more than likely to follow you
3. engage with content
when you’ve found an account to engage with + identified your objective, scroll through their feed to see if there is relevant content which is WHERE you want to engage
☁️ bonus:
- aim to engage with two or three posts on each account
- just like the posts if you don’t have a meaningful comment
- always be authentic and genuine
4. analyze data
we recommend reviewing metrics each week. this will allow you to tweak your strategy to ensure you invest your time + energy wisely and reassure your efforts of HOW to engage
☁️ questions to ask yourself:
- did more people respond when you commented questions?
- what are you posting that gets the most engagement?
- did you see more results from shorter or longer comments?
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