Moxie Marketing DSM

Moxie Marketing DSM No bloated costs. No vanity metrics. No corporate red tape. Just strategy that converts — and outcomes leadership trusts.

Moxie helps overextended marketing leaders turn scattered efforts into business-aligned strategy that sticks.

I was once told in an annual review that I ask too many questions.Actually...I think it came up in a couple annual revie...
09/01/2026

I was once told in an annual review that I ask too many questions.

Actually...I think it came up in a couple annual reviews. 🤔

Apparently, sometimes I just needed to stop asking why and execute.

Look, I've definitely learned there's a fine line between asking the questions you need to ask and getting so far into the weeds that you never actually start. Sometimes you need to stop standing at the edge analyzing the water and just jump in.

I just prefer to know which end of the pool we're jumping into first. 🤷‍♀️

For a long time, I felt bad about the feedback. Like maybe I was asking too many questions. Maybe everyone else understood something I didn't. Maybe I needed to stop overthinking and just get to work.

Turns out...I'm just really curious.

And somewhere between a StrengthsFinder assessment telling me that was, in fact, a strength (praise be) and years of doing this work, I've realized how valuable that curiosity actually is.

Because there's a difference between asking questions for questions' sake and asking the question behind the question. (Great book, BTW.)
"We need more content." - Okay, but why?
"We need more leads." - From whom?
"We should be doing more thought leadership." - To accomplish what?
"We need to be on [insert shiny new channel here]." - Is that where the people we're trying to reach actually are?

Those questions aren't roadblocks to the work. They're how we make sure we're doing the right work.

And I think that matters even more now.

AI has made it unbelievably easy to produce.

More. Faster. Better.

But producing the content and assets faster doesn't necessarily mean we're answering the right question or accomplishing the right goal.

And as I've been coming up for air after being head-down in client work these past few weeks, I've realized something else: One of the reasons I love this work so much is that I get to work with really smart, really curious people who ask great questions, too.

We poke at things. We challenge assumptions. We ask why. We figure out what's underneath the ask. And then, yes, eventually we stop talking and make the dern thing.

So maybe twenty-something-year-old Erin did ask too many questions. Old..er Erin has decided she's keeping them. 😂

I've been a little quiet over here lately. (hi, proof of life! 👋)Mostly because client work has been...a lot. 😂But also ...
08/28/2026

I've been a little quiet over here lately. (hi, proof of life! 👋)

Mostly because client work has been...a lot. 😂

But also really, really good.

I've been doing some of the work I'm most proud of - helping clients untangle ideas, organize chaotic content calendars, figure out what actually matters, and build marketing they can confidently take into a room with leadership.

And somewhere in all of that, I keep coming back to the same thought: MARKETING SHOULDN'T MAKE GOOD MARKETERS FEEL LIKE THEY'RE CONSTANTLY FAILING.

I work with really smart marketers. Like, really smart. They know their businesses. They know their customers. They have ideas. They care deeply about doing good work.

And yet they're constantly being told they should be doing more.
😳 More content.
😳 More thought leadership.
😳 More channels.
😳 More campaigns.
😳 More AI.
😳 More leads.

Usually with the same team, the same budget, and the same number of hours in the day.

The more work I do, the less interested I am in helping marketers do more.

Hear me out.

I'm much more interested in helping them figure out what actually deserves to be done in the first place.
⁉️ What are we trying to accomplish?
⁉️ What actually supports the business?
⁉️ What deserves our resources?
⁉️ What can we confidently say no to?

That's the work I've been buried in lately.

And I have a lot to say about it.

So...hi. I'm back. 👋

Having the pieces is one thing. Knowing how they fit together is another.Swipe through. 👉
06/30/2026

Having the pieces is one thing. Knowing how they fit together is another.

Swipe through. 👉

06/24/2026

I know this rabbit hole has been a little spicy. 🌶️

But if you've ever felt overwhelmed by marketing advice that tells you to create more, post more, or be more consistent, this video is for you.

Because before we create content, we should probably agree on what it's supposed to accomplish in the first place.

[...Climbs down from soapbox... 🧼]

Up next: Things That Look Like Content Strategy...But Aren't.

Part 2 of my little content strategy rabbit hole. 🐰🕳️ Respectfully, I think we've been bamboozled.For years, we've been ...
06/18/2026

Part 2 of my little content strategy rabbit hole. 🐰🕳️

Respectfully, I think we've been bamboozled.

For years, we've been told content pillars should look something like:

✨ Motivate through data
✨ Educate through thought leadership
✨ Entertain through people stories

And listen...those things aren't inherently bad.

But by themselves? They're not strategy.

Because if you're spending precious time, energy, and budget creating content, shouldn't it actually *do* something?

Shouldn't it:
→ Generate awareness?
→ Convert interest into action?
→ Nurture trust over time?

Now we're talking. 🤏

I think we're all ready to stop creating content just to fill feeds and start creating content with intention.

With purpose.

With a desired outcome.

Because that's what the h we're talking about when we say "content strategy." 👏

Save this post for the next time someone tells you to "just create more content." 😉

📚 Up next: Things That Look Like Content Strategy...But Aren't.

🚗 Come along on a little ride with me as we enter Part 1 of my new series: **What the H Is a Content Framework?**Because...
06/16/2026

🚗 Come along on a little ride with me as we enter Part 1 of my new series: **What the H Is a Content Framework?**

Because honestly? I think we're all a little tired of experts telling us to:

✨ Post more
✨ Do more
✨ Follow these magic tips
✨ Oh...and show up everywhere

Cool. But...why?

⁇ What are you trying to achieve?
⁇ Who is it for?
⁇ What is it supposed to accomplish?

Today's lesson: Content Buckets vs. Content Pillars.

Content buckets explain what the content is. Content pillars justify why the content exists.

Because content strategy isn't just organizing content by labels. It's intentionally connecting content to a business outcome.

📚 Up next in Part 2:
Why "Explain. Motivate. Entertain." and "Generate. Convert. Nurture." are definitely not the same thing. 👀

Follow along as we break down what a content framework actually is, what goes into one, and why it matters more than ever for modern marketing teams.

A dashboard full of metrics doesn't automatically equal marketing value.Metrics alone don't explain what's happening, wh...
06/10/2026

A dashboard full of metrics doesn't automatically equal marketing value.

Metrics alone don't explain what's happening, why it's happening, or whether any of it is actually moving the business forward.

Enter: our signature framework.

We help marketers move beyond vanity metrics and scattered activity so they can confidently connect the work they're doing to the results they're driving.

Because marketing proves its value when it can clearly articulate:

→ what it's trying to achieve
→ how marketing supports the business
→ and whether it's actually working

That's why we built a system that translates marketing activity into business value.

We'll be breaking it down over the next few weeks. Follow along.

Same marketer. Impossible standard.
05/08/2026

Same marketer. Impossible standard.

...but should we be on TikTok?
05/07/2026

...but should we be on TikTok?

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