01/23/2026
A new moment for Rosalie.
Chloe opened Rosalie in 2022 with a really clear idea of what bridal could feel like in Iowa. Slower. More personal. No rushing. No pressure. Just space to be present in a moment that actually matters. Obviously, I was drawn to that immediately.
We didnāt start working together until 2023. At first, it was small. A DM from me saying, hey, I genuinely believe in what youāre building and I think I can help you show it visually. We started with social templates that felt more editorial, then moved into printed pieces, more graphics, and eventually the website. But if Iām being honest, from the very beginning, I knew I wanted to build her brand in a bigger way.
Rosalie had reached that in-between place. The foundation was there, but the brand needed to grow alongside the business, the years of intention Chloe had poured into it, and the new space thatās about to open. It needed to feel more refined, more considered, and more like her.
From the start of the rebrand, we kept coming back to the same idea. Approachable luxury. Nothing stiff or overdone. Every detail designed with care, thinking about the full experience, not just how it looks on a screen.
I love what Chloe and I created together. To me, it feels like a true reflection of her, and of everything sheās spent years building, finally represented in the way sheās always seen it.
