B2E Data Marketing

09/03/2026

Device usage overlaps, digital IDs change, cookies disappear, and opt-in permissions fluctuate. The picture of digital behavior isn’t always easy to decipher.

Location, however, remains remarkably stable. Geographic location doesn’t switch browsers or delete itself. It offers a continuity that greatly complements digital behaviors, helping marketers develop a more complete and sustainable understanding of an audience.

Our article examines the reasons location still matters in a digital world. https://na2.hubs.ly/H07gCFm0

09/01/2026

When a potential customer asks about your space, is your brand part of the answer? 🤷

The future of online search is topic-first, says SEMRush. Have you adapted your search strategy to consider "Topic Gravity?"

Search has become a topic-level game. Here‘s a framework to build, measure, and grow topical authority across AI and Google.

08/27/2026

Sorry ... but bigger audiences at your event don't mean better outcomes. One of our recent event marketing campaigns really drove this point home. Rather than targeting the entire market, we focused on a high-intent audience using predictive data and behavioral signals. And, it really paid off.
Read Jackie Cornell's article for more details on what we did.

Learn how precision audience targeting helped a homebuilder attract high-quality event attendees, increase engagement, and generate measurable business results.

08/25/2026

TV advertising has evolved. Today's addressable TV options are more affordable, targeted, and accessible to organizations of all sizes.

Reach out for more information! https://na2.hubs.ly/H07c_Jx0

08/18/2026

There’s still time to join us. See how member intelligence can help your credit union uncover untapped potential, improve marketing precision, and make more confident growth decisions.

Join THRIVE Strategic Services and B2E Data Marketing for our upcoming webinar on August 19.

Register today: https://na2.hubs.ly/H0733gs0

08/17/2026

Customers can spend weeks -- even months -- browsing, comparing, and researching before they ever walk into a store.

The question isn't whether they're interested. It's when is the right time to reach them?

The answer lies in intent signals. Here's how we used them in a campaign for window and door-installation franchisees.

Intent signals help marketers identify real buyers, refine targeting, and drive measurable ROI by connecting online behavior with real-world households.

08/13/2026

Traditional audience targeting can identify consumers who fit a desired profile. But are they actively looking for a solution?

In this article, Jack Jermano explores how a healthcare organization used AI-powered audience development and intent data to identify consumers actively researching healthcare options and manage acquisition spend more effectively.

The result? A campaign that exceeded enrollment goals by 58%. Read more ⬇️

Learn how B2E used AI-powered audience intelligence, behavioral intent data, and market analysis to help a healthcare organization exceed enrollment goals by 58% in this award-winning customer acquisition campaign.

08/12/2026

Today's strongest growth strategies begin with understanding which members are most likely to need an auto loan, mortgage, credit card or deposit solution.

Join THRIVE Strategic Services and B2E Data Marketing to learn how member intelligence can help your credit union target the right members, improve marketing performance, and build a roadmap for future growth.

📅 August 19 | 1:00 p.m. CST

Register for our upcoming webinar today: https://na2.hubs.ly/H0732Ym0

08/11/2026

Artificial intelligence, automation and algorithmic decisioning play a major role in modern marketing operations. These systems now make thousands, if not millions, of decisions every day.

Data accuracy matters more now than at any point in marketing's history. In a more automated world, bad data accelerates bad marketing outcomes.

In an automated world, bad data not only misleads marketing teams but also accelerates mistakes, writes Epsilon’s Gillian MacPherson.

08/06/2026

The pressure to grow has never been greater. Knowing where your next opportunity will come from is the real challenge.

Every credit union has valuable member data. The key is turning that information into actionable intelligence that helps identify demand, prioritize initiatives and drive measurable results.
Join THRIVE Strategic Services and B2E Data Marketing for a practical discussion on how credit unions are uncovering untapped potential already within their membership and building a smarter path to growth.

Register for our upcoming webinar today: https://na2.hubs.ly/H0732ZQ0