B2E Data Marketing

05/29/2026

Consumers don't think about their purchases as statements about identity. But, that’s exactly what they are.

What we buy often reflects our values and priorities. That's why purely relying on demographics for marketing can fall short.

Lifestyle data can uncover the motivation behind purchase decisions. You can learn more in our article.

Lifestyle segmentation helps marketers understand what drives customer decisions so they can create more relevant campaigns, improve engagement, and boost ROI.

05/26/2026

Here's our top 3 data prep steps and actionable checklist to keep things fresh and accurate. Have you given your data some love lately? (If it's looking a little neglected, we can help.)

Clean, unified, and well-labeled data is the key to predictive analytics success. Discover three essential data prep steps marketers can't afford to skip.

05/21/2026

What motivates your customers? Logic? Emotion? Value?

If you don’t understand this, you’re missing a critical piece of information about how they’ll decide to do business with you. Check out our article for more information about consumer decision-making styles.

Learn how decision-making styles influence marketing success and how aligning message, channel, and purchase experience improves personalization.

05/18/2026

Clicks can be clues, but your customer isn't just one device or channel. You need to connect the dots for the whole story. https://na2.hubs.ly/H05zjx80

05/15/2026

According to a recent study, only 35% of marketers meet a basic benchmark of foundational marketing knowledge.

Would you pass the test?

A new study suggests most marketers lack the foundational knowledge needed to make confident decisions at speed, with formal training emerging as the clearest differentiator.

05/10/2026

Marketers craft the story, but data fuels the plot.

First-party, contextual, geographic, and behavioral data are important elements of creating a narrative that sticks with audiences and moves them to action.

Learn how combining first-party, third-party, contextual, and geographic data work together supports an integrated data strategy in 2026.

05/08/2026

Personalization isn’t just about your marketing message, it’s about your customer's journey to making a decision.

Different decision-making styles need different paths to purchase. To learn more about designing campaigns that match how customers decide, check out our article!

Learn how decision-making styles influence marketing success and how aligning message, channel, and purchase experience improves personalization.

05/06/2026

It’s a point of pride for marketers to know their audience. But in reality, what we really “know” often boils down to a few obvious things: geography, past purchases, and maybe age.

Those data points matter, but they don’t explain the “why” behind customer decisions.

If you want to understand what really drives a purchase, this article is for you.

Lifestyle segmentation helps marketers understand what drives customer decisions so they can create more relevant campaigns, improve engagement, and boost ROI.

04/30/2026

Do these 10 marketing buzzwords really belong in the trash? 🤔

More importantly, do you use any of them?

Buzzwords like “alignment,” “insights” and “thought leadership” don’t clarify thinking — they hide it. Here’s why they need to go.

04/21/2026

Viral attention may create momentum, but brand equity is what sustains it.

What separates brands that recover from those that don’t, often comes down to consumer trust built over time.

Public perception may be a key indicator of brand performance, according to a report from The Harris Poll company QuestBrand.