B2E Data Marketing

06/17/2026

By connecting intent data with verified household and geographic insights, marketers can build far more accurate audiences for targeting, prospecting, and campaign optimization.

Smarter data means smarter outreach.

06/15/2026

Is expertise quietly hurting your marketing message? It sounds counterintuitive, but deep industry knowledge can sometimes make brands harder to understand, not easier. The best marketing isn't designed to make you sound smart, but to communicate value in a way your audience immediately understands. Read more ⬇️

When your team's language makes perfect sense to everyone but your customers, the problem isn't expertise. It's perspective.

06/13/2026

We're proud to have been recognized again in 2026 at the AMA Iowa Nova Awards!

A big shout out to our clients and team members who make our work in data-driven marketing both possible and meaningful every day.

06/11/2026

There used to be a lot of reasons you wouldn't find television advertising in most business' marketing mix. It was expensive. Too broad. Hard to measure.

Streaming television has changed that, and credit unions are among the industries capitalizing on the targeted new opportunities of addressable TV.

B2E's Greg Sheridan takes a closer look in his new article.

Addressable TV helps credit unions target the right households, improve member acquisition, and measure real ROI with precision marketing.

05/31/2026

Marketing inefficiency often comes down to targeting.

Broad audiences waste impressions, budget, and time. Data-driven audience strategies make it possible to identify high-value consumers before your campaign even begins.

05/29/2026

Consumers don't think about their purchases as statements about identity. But, that’s exactly what they are.

What we buy often reflects our values and priorities. That's why purely relying on demographics for marketing can fall short.

Lifestyle data can uncover the motivation behind purchase decisions. You can learn more in our article.

Lifestyle segmentation helps marketers understand what drives customer decisions so they can create more relevant campaigns, improve engagement, and boost ROI.

05/26/2026

Here's our top 3 data prep steps and actionable checklist to keep things fresh and accurate. Have you given your data some love lately? (If it's looking a little neglected, we can help.)

Clean, unified, and well-labeled data is the key to predictive analytics success. Discover three essential data prep steps marketers can't afford to skip.

05/21/2026

What motivates your customers? Logic? Emotion? Value?

If you don’t understand this, you’re missing a critical piece of information about how they’ll decide to do business with you. Check out our article for more information about consumer decision-making styles.

Learn how decision-making styles influence marketing success and how aligning message, channel, and purchase experience improves personalization.

05/18/2026

Clicks can be clues, but your customer isn't just one device or channel. You need to connect the dots for the whole story. https://na2.hubs.ly/H05zjx80

05/15/2026

According to a recent study, only 35% of marketers meet a basic benchmark of foundational marketing knowledge.

Would you pass the test?

A new study suggests most marketers lack the foundational knowledge needed to make confident decisions at speed, with formal training emerging as the clearest differentiator.