Scroll Online Strategies

06/17/2023

As business owners, we all know the importance of advertising online in this day and age…

But it’s a complex world that can be really overwhelming..

Especially when you’re first starting out!

At Scroll Online Strategies, we are experts at online direct response marketing and we’re here to help point you in the right direction…

That’s why we want to offer to put together an online marketing plan, custom-tailored to your business for FREE!

We’ll do the research to truly understand your business, industry and marketing goals..

We’ll then develop a strategy for reaching your target audience online with laser accuracy and converting them into real, measurable results…

Don’t spend another moment confused about online marketing, wondering what to do…

Let us make you a roadmap showing exactly what your business should be doing online…

If you're interested in a FREE Online Marketing Plan for your business, either message us or visit the link below to sign up:

https://gr.scrollstrategies.com/freemarketingplan

12/19/2022

The most underappreciated, overlooked form of marketing is without a doubt email marketing.

It is by far the fastest, simplest way to explode your profits.

In fact, if you don’t currently have a customer email list, or you do but aren’t actively emailing them, you are quite literally leaving money on the table.

One of the most fundamental principles of online marketing is turning traffic you pay for into traffic you own.

Every time you capture an email lead, you now own that traffic. Meaning you don’t have to pay an ad network every time you want to reach that person.

Having a quality email list gives you the ability to reach your customers every time you have a sale, special event or even just a slow period.

Simply press send and generate $$$$

As your funnel grows your email list, we work to develop engaging, value-based email marketing sequences to follow up with them.

Watch us turn your one-time customers into loyal repeat fans of your brand!

Get in touch with us to discuss your email marketing strategy today!

12/16/2022

In the advertising world, any and all written content used in your marketing efforts is referred to as copy.

Copy is arguably the most critical element of an advertisement. The copy is your message.

It’s what captures your prospect’s interest and guides them through each step of your funnel.

Copywriting is both an art and a science based on timeless principles of consumer psychology.

Good copy resonates with your target market, triggers their desires and pain points and determines whether or not they take action, or just keep scrolling.

We put in the research to truly get into the mind of your prospective customers and understand what makes them tick.

Whether it’s the copy for funnel pages, follow up emails or the ads themselves, we write compelling copy that sells!

Get in touch with us to talk about your business's marketing message!

12/14/2022

The amount of time people spend online scrolling through their phones these days is staggering.

Whether they’re on their various social media feeds, searching for something on Google or visiting their favorite websites, people just can’t seem to stay off them.

What better place for your business to reach potential customers with relevant, targeted ads?

Sure anyone can boost a post or throw up an ad on Facebook or Google, but that’s not what we do.

The reality is that if you try to attack paid online advertising without a clear strategy and knowledge of advanced split testing, retargeting and optimization techniques, you either won’t get the results you’re after or you’ll end up paying way too much for them.

We specialize in developing comprehensive strategic campaigns with a clear, trackable goal.

We make careful adjustments based on solid data to deliver a fully optimized, profitable campaign.

Let us bring your digital advertising to the next level!

12/12/2022

Most people won’t immediately buy your product or service just because they saw one of your ads online. That’s the harsh truth.

If they did this whole online marketing thing would be a lot easier!

In order to get a prospective customer to make a purchase, they first have to know who you are, have a want or need for what you have to offer and trust that they’re going to get what they’re paying for.

An online marketing funnel is designed to bring online traffic through this process and warm them up to your brand so they feel comfortable doing business with you.

Funnels are the best proven way to generate sales online by building awareness, trust and desire for what you’re offering.

Most funnels will also capture prospect information; usually their name and email, so that they can be followed up with later.

We’ll build an online marketing funnel specifically customized to your business that will convert cold traffic into warm leads, and then into hot customers.

It’s like having a 24-hour sales machine generating profits for you on autopilot. How does that sound?

12/10/2022

One of the biggest mistakes businesses make when they first start to pay for ads is trying to do general brand advertising like the big corporations (McDonald’s, Coca Cola etc.)

They promote their brand story and try to give people a positive impression of their company/products and hope that when the time comes, customers will choose them.

This definitely works for big businesses to improve sales over a long period of time with a giant budget.

But typically with this approach you won’t see meaningful results in the form of actual sales for some time.

Most businesses just simply can’t afford to play this game of spend and wait.

The much better approach for a business on a limited budget is “direct-response marketing.”

Direct response marketing demands an immediate response from your target market prospects when they see your ad.

With this type of marketing, every paid ad that you run has a clear call-to-action with a measurable desired result like calling for more information, visiting a website, opting into an email list or making a purchase.

With direct response, you know exactly how many results your advertising produced and what it cost you to get those results down to the dollar.

Get in touch with us if you're looking for a killer direct response marketing strategy for your business!

02/17/2020

We estimate that slightly more than half of marketers (50.3%) will use LinkedIn for marketing and advertising purposes by 2021.

We estimate that slightly more than half of marketers (50.3%) will use LinkedIn for marketing and advertising purposes by 2021. This year, 49.6% of companies with 100+ employees will use the professional social media platform.

02/14/2020

02/13/2020

6 of the biggest marketing money wasters

1.Starting with logos and branding- As their business grows and changes, so must their logo and branding. They end up having to keep paying someone to redo it multiple times.
2.Building a website right away- You must have a strategy that drives traffic to the website, and then from the website, you need to be taking customers somewhere—on-site or off the site—to close the deal.
3.Using a one size fits all social media strategy- It’s far wiser to hire a different expert or each one. Hire more part-time people if you need to.
4.Blindly placing pay for click ads- PPC ads are a science. For every ad, there are at least five critical moving parts, including the header language, the subtext, the imagery, and targeting.
5.Siloing Sales and Marketing- When you’re a small business, you can afford to separate marketing and sales. Say your marketing gets someone in your funnel, you still need to close the deal.
6.Not knowing when to quit- If it’s not earning, stop now. Don’t try harder; try different.

Avoid these common but costly mistakes to save yourself headaches and cash.

02/11/2020

Try to avoid marketing that uses tactics like gender labels to attract a consumer. People tend to avoid labels and find it off-putting

“These appeals can make consumers feel as if they are being viewed through an unidimensional lens.” - Tami Kim

Just how far will women go to avoid products labeled "for women?" Research by Leslie K. John and colleagues explores why gender marketing usually offends the very people a company is trying to attract.

02/07/2020

“Ignoring online marketing is like opening a business and not telling anyone.”

-Anonymous

02/05/2020

Netflix is continuing to resist having ads and still holds something that brands crave; a young audience. The average Netflix viewer is 31. This age group likes to avoid ads and commercial breaks.

Tide Pod shout-outs onscreen. Flirtatious exchanges with companies on Twitter. Netflix may not run ads, but it has become a coveted marketing platform.