Laurelow

03/16/2026

In hospitality and service industries, clarity creates trust. The fewer distractions there are, the easier it is for people to understand who your team is and why their service matters.

Swipe through to see when minimalism works, when it fails, and how to use it thoughtfully.

03/14/2026

What’s a logo or brand that you think gets minimalism right?

“Good design is as little design as possible.”
-Dieter Rams

Every element must earn its place. Anything extra, undermines it.

Hard truth:
Complexity is usually a substitute for clarity.

02/07/2026

Have you ever tested your company's name?

There are many tools, including detailed focus groups or surveys for feedback from your audience. However, this name tester from Alexandra Watkins, author of the bestselling book "Hello, My Name is Awesome" and naming agency Eat My Words, is a great place to start.

https://eatmywords.com/smile-scratch-test-results/

Ready to use more methods? Send us a message.

12/22/2025

If you’re always explaining your brand name… it might not be doing its job.

But that doesn’t mean it’s wrong.

It might just need the right context, story, or visual identity to back it up.

Let’s say you're at a networking event. Someone asks about your hospitality business. You say the name, and then... silence. If this sounds familiar, you're not alone.

11/15/2025

Some of your best ideas might be the ones you’ve already forgotten.

It’s time to stop ignoring the randomness.

10/11/2025

Branding inspiration doesn’t (always) come from a book or article.

It might be in that random street mural, your coffee cup design, or the way sunlight hits a window.

Meaningful branding inspiration might be in that random street mural, a coffee cup design, or the way sunlight hits a window. The mind is the limit!

10/01/2025

What's your favorite way to request ?

09/27/2025

Every brand begins with a spark of emotion, inspiring the artistry that informs strategy.

From there, experiences connect people in real life — turning feelings into a story your guests remember.

Notes and textures, colors and concepts... we help you bring all of their deeper meanings to the surface.

09/21/2025

Ideas feeling flat?

Semrush’s roundup of brainstorming tactics (mind maps, swipe files, random-word prompts, and more) is full of quick exercises to try in your next meeting.

Content brainstorming is when a group works together to generate ideas for blog posts, videos, etc.

09/08/2025

The RFP: yesterday’s way to build tomorrow’s brand?

It was useful once… but creative work needs flexibility, not forms.

Today, we have smarter ways to navigate genuine partnerships. Find out how we introduce ourselves here.

Remember the last time you used a paper map to navigate somewhere? Probably not recently. That's because GPS came along. Something similar is happening to the RFP.

09/01/2025

👀 Ever think about how pro designers see color differently?

To us, color has turned into a strategic language.

One that speaks before your words do.

07/31/2025

This artist's work shared by Interior Design Magazine reminds us how deeply emotional and universal color can be... not only in art, but in how we experience space, memory, and meaning.

At Laurelow, we believe branding — like Amaral’s woven masterpieces — relies on texture, emotion, and color as language. It's how we build better experiences in hospitality.

https://interiordesign.net/designwire/olga-de-amaral-retrospective-institute-of-contemporary-art/

For textile artist Olga de Amaral, “When I think about color, when I touch color, when I live color, I fly.” Fly she does. Now 93, she is the subject of a magnificent retrospective that kicked off last year in Paris at the Fondation Cartier pour l’art contemporain, and has crossed the pond, landing at the Institute of Contemporary Art, Miami this spring. Born and living in Colombia, she goes on to say, “Color is a language common to all cultures.” And she’s experienced several of them, first earning an architectural design degree from the Colegio Mayor de Cundinamarca in Bogotá, then studying fiber art at Cranbrook in Michigan, before returning home to found and teach in the textile department at the University of Los Andes, along the way meeting fellow textile designer Jack Lenor Larsen, whose LongHouse Reserve has one of her pieces in its permanent collection.

Feature: Olga de Amaral
Words: Annie Block