Snag Business

09/02/2023

Honored to support my friends at Giant Helmet and the great work they're doing around the community, tonight was the debut of the Oxford Football & 42 Strong helmet.

Check out how they're helping schools: https://www.gianthelmet.com/part-of-the-art

06/27/2023

Pick up your copy of "Sponsorship or Sponsorsh!t" now on sale at Amazon!!!!!

Sponsorship or Sponsorsh!t: The Playbook to Acquire More Customers and Achieve Business Goals Through Sports Marketing

06/22/2023

That's dedication to your sponsor 🍪

Can’t make it up!

06/07/2023

I have a bad habit of starting things and not finishing them. Life gets in the way, but that's true for everyone. So no more excuses; I've been setting aside some time to write and reflect lately, mainly finishing the book & 100+ blog posts that I've been sitting on for about 5 years.

My goal is to share my knowledge and the latest industry best practices to help professionals upskill themselves in 3 different areas:

1. Be Sponsorable - Sports sponsorship sales and business development
2. Be Marketable - Advanced marketing strategies and CMO skills
3. Be Employable - Career development and training

SEO best practices say you should only post 1-2 articles a week as the Google web crawlers do their thing. But I've got so much content on deck, I'm going to start kicking it out daily and we'll see what happens.

That said, here is the first of many posts - let's start with the basics:

A to Z: Glossary of Essential Terms in Sports Marketing and Sponsorship

This glossary is a comprehensive guide to some of the most common terms and phrases used in the sports marketing and sponsorship industry

03/10/2023

The Real Estate Lab team is out in Salt Lake City for Best Ever Conference 23! I'm missing the fam back home, so I packed my Easton socks from Karisa 😎. If you're out here come say hi to any of us from REL!

06/20/2022

One of my favorite current sponsorships: NBA X Louis Vuitton

Besides the apparel and merchandising opportunities, the LV-branded trophy case offers a master class in win-win product placement. Very well done, truly best-practice sponsorship 🤌

06/17/2022

Automate everything, in your startup and your life

06/17/2022

Consistency within your company is an important factor for building a successful team that can achieve profitable, sustainable growth. All your work will be for nothing if your team doesn't buy-in and believe in the company.

06/17/2022

The average American sees up to 10,000 ads/logos EACH DAY. Sponsorship (when done right) is the BEST marketing channel to get through the clutter, no doubt

06/17/2022

Learn one skill.

Build an audience on one platform.

Develop systems for creation.

Profit.

05/05/2022

Last night in Austin... Entertaining about 15 big clients & prospects, we stumble upon a karaoke piano bar.

I then belt out one of my best performances of "I Want It That Way". Finally hit the high note in the third verse 💪🏻

People do business with people they like - don't be afraid to show some personality. Work hard, play hard.

05/04/2022

The REL team is back in Texas working at the HQ, it's appropriate spending May the Fourth with the Jedi himself