VVK PR + Creative

06/25/2026

As Pride Month comes to a close, we're proud to see two VVK clients featured in the Detroit Free Press sharing perspectives on belonging, inclusion, and support for LGBTQ+ communities. 👏

📰 TeachMichigan's Jacob Robinson-Suarez (he/him) wrote about the importance of creating school environments where students and educators feel a true sense of belonging. Read the full story here: https://bit.ly/4w5bhkZ

📰 Meanwhile, Health Alliance Plan by Henry Ford Health's Marc Vanderburg highlighted how listening to LGBTQ+ youth can lead to more effective, compassionate health care. Read the full story here: https://bit.ly/4aiXNd1

VVK is proud to support clients who are contributing thoughtful voices to important conversations and helping build communities where everyone has the opportunity to thrive.

06/24/2026

Last week, our CEO Peter Van D**e spoke to Strategic Staffing Solutions' global team at their annual All Staff meeting. In a fireside chat with Rob Belloni, he discussed the role strong customer service and relationships play in long-term success.

A special thanks to S3 CEO Cynthia Pasky for the invitation and partnership. 2026 marks 20 years since our CEO started working with S3!

06/23/2026

One month after opening, T**a (**aDetroit on IG) has quickly become one of Detroit's must-visit summer destinations. 🥂

With skyline views and Mediterranean-inspired cuisine, we were excited to support the launch of this new rooftop experience in Brush Park. Congratulations to our partners at The Roxbury Group, Azul Hospitality, and the entire T**a team on a successful opening month.

T**a means "cheers" in Basque, so here's to a summer filled with great food, great drinks, and even better views.

**aDetroit

06/17/2026

New research from our client Detroit Future City is helping shed light on an often-overlooked part of Detroit's housing market.

Featured in Crain's Detroit Business, DFC's latest report found that land contracts have remained a consistent pathway to homeownership, even as mortgage lending has rebounded.

Analyzing more than 17,000 transactions recorded between 2008 and 2024, the research shows that land contracts continue to play an important role for many Detroit residents, particularly those facing barriers to traditional financing.

Read more in Crain's here: https://bit.ly/3SdEQ5m

06/16/2026

Technology is changing how agencies work. But what will define the agencies that succeed? 🤔💭

Following a conversation with PRNEWS Managing Editor Nicole Schuman at the PRSA Counselors Academy Spring Conference, our CEO Peter Van D**e shared five takeaways on where the agency business is headed, and why the human element matters more than ever.

From AI and specialization to culture, client service and talent development, Peter explores why the agencies best positioned for the future will be the ones that invest in people, embrace change and stay grounded in strong communication fundamentals.

Read more: https://bit.ly/4vlp1Z8

06/12/2026

VVK CEO Peter Van D**e was featured in a recent PRNEWS roundup, sharing his perspective on trust, transparency, and corporate accountability.

The article examined Kalshi's rollout of new market integrity measures designed to combat insider trading and strengthen oversight. Peter noted that in fast-moving and highly scrutinized industries, organizations must be proactive in demonstrating their commitment to strong values and ethical decision-making.

💭 "It builds the kind of trust that stakeholders, from employees to investors, increasingly expect."

Read more: https://bit.ly/4v5xYW1

PR Roundup covers how communicators can interpret Kalshi's compliance move, which brands are actually breaking through the World Cup noise and why "Toy Story 5" is giving brands a nostalgia-fueled engagement boost ahead of its release date.

06/05/2026

AI can make content faster, but if it also makes your firm easier to ignore, was it really cheaper? 🤔

In legal marketing, the bigger risk isn’t AI making bad content. It’s AI making content that feels forgettable. Polished enough to pass, but too generic to build trust or stand out.

Our latest blog breaks down where firms are getting AI wrong, and where it can actually help without hurting credibility. Read more: https://bit.ly/3R2TJqm

AI can cut content costs but it can also make your brand easier to ignore. We outline where it helps, where it hurts, and how to avoid the tradeoff.

06/01/2026

If your message isn’t breaking through, here’s a tough truth: It might not be the idea. It might be the headline.

📰 In this blog, we highlight our “Thinking in Headlines” approach: starting with the story you want to see in print and working backward to shape the narrative. It’s a simple shift, but it can change how stories land with reporters and audiences alike.

Read more: https://bit.ly/4aY9FR3

05/29/2026

Missed our May newsletter? Here’s your quick catch-up. From thoughtful takes on client partnerships and values-driven work to podcast conversations on AI and liberal education, scholarship news, and industry leadership moments — it’s all in this month’s edition from the VVK team.

Catch up on the latest from the VVK team: https://bit.ly/4vfk1EN

05/28/2026

Breaking ground on what’s next for Brush Park. 🏗️ Congratulations to VVK client Woodward Capital Partners, alongside Mayor Mary Sheffield and the City of Detroit, on the groundbreaking of The Roma — a new mixed-use, mixed-income development that will bring 57 apartments and retail space to the heart of Detroit’s Brush Park neighborhood.

Projects like this continue to shape the future of Detroit by creating new housing opportunities, activating neighborhood corridors, and investing in vibrant community growth near downtown.