05/26/2026
Today, we are pleased to announce that Jeff Popovich has joined Catalyst Media Factory as an Account Executive!
A dynamic communications professional, Jeff brings extensive experience in newsroom leadership, digital content strategy, media relations, and storytelling. He most recently served as an Assignment Editor at a Detroit-area news station, where he played a key role in the station’s news operation and worked closely with media, PR, marketing, and government partners to coordinate impactful coverage.
Welcome to the team, Jeff!