Truscott Rossman

Truscott Rossman Michigan’s premier bipartisan strategic communications firm with 3 offices: Lansing, Detroit & Grand Rapids

Absentee ballots are about to go out. Early voting starts next month. And Michigan's biggest races are still too close t...
09/22/2026

Absentee ballots are about to go out. Early voting starts next month. And Michigan's biggest races are still too close to call.

Can Abdul El-Sayed hold off Mike Rogers? Can John James close the gap on Jocelyn Benson? Chris Moyer, John Truscott, and Ryan Gajewski dig into what's working, what's missing, and what could still swing the outcome. Then they put their predictions on the record.

Listen now: https://apple.co/4ySiExM

Podcast Episode · Truscott Rossman · September 22 · 34m

Amber Ginop didn't plan on a career in marketing. One chemistry class was enough to tell her that path wasn't for her, a...
08/28/2026

Amber Ginop didn't plan on a career in marketing. One chemistry class was enough to tell her that path wasn't for her, and what came next was anything but a straight line — a stint in LA with Nike, a newsroom in Alabama, coaching youth soccer on the side, even a season pulling coffee shots.

Today she's the director of marketing at HexArmor, a Grand Rapids-based PPE company she'd never even heard of before she applied.

Her advice for anyone stressed about an unclear path: don't be afraid to try new things, and don't panic when it isn't linear — because it almost never is.

Read Amber's full story on this week's My 1st Gig blog: https://bit.ly/4i0aEWi

From styrofoam hamburger races in a minor league dugout to running marketing at HexArmor, Amber Ginop proves the best career paths rarely go in a straight line.

Nike. A media company in Alabama. A coffee shop. Nearly ten years at HexArmor. Amber Ginop's résumé doesn't follow a str...
08/26/2026

Nike. A media company in Alabama. A coffee shop. Nearly ten years at HexArmor. Amber Ginop's résumé doesn't follow a straight line — and that's exactly the point.

On this week's My 1st Gig, Amber (Director of Marketing at HexArmor) opens up to Ryan Brown about the mentors who pushed her to grow, what it was like stepping into a leadership role for the first time, and how staying curious has helped her keep up with an industry that changes every year.

Her advice for anyone feeling stuck on the "right" path? Try new things, and don't be afraid to fail along the way.

Give it a listen! 🎙️ https://bit.ly/4zG9xBp

Truscott Rossman · Episode

08/24/2026

Two contestants. Styrofoam hamburger buns. A race to build the burger before the other team.

On this week's episode, Amber Ginop, now Director of Marketing at HexArmor, looks back at her first gig running in-game promotions for the West Michigan Whitecaps — including the fan-favorite hamburger race. It's a fun story, but it also taught her more about brand-building than she ever expected.

Watch the clip, then catch the full episode this Wednesday wherever you listen.

Some careers start with a plan. Greg Deja's started with a hotel lobby and a stranger who handed him a job he never appl...
08/21/2026

Some careers start with a plan. Greg Deja's started with a hotel lobby and a stranger who handed him a job he never applied for.

No interview. No real say in where he'd land. Just a placement at a school he'd never seen — and it changed everything.

That leap taught him accountability before he ever had a title for it. Today, as president of Catholic Central High School in Grand Rapids, he's using that same grit to lead the Catholic Promise: a ten-year commitment covering tuition costs for up to 500 families.

Read Greg's full story on this week's My 1st Gig blog: https://bit.ly/3SLJiZC

No resume, no interview — just a hotel lobby handshake. See how a 22-year-old teacher's leap of faith shaped Greg Deja's path to Catholic Central's presidency.

08/21/2026

We sat down with our summer hires to talk about their backgrounds, what drew them to TR, and what they're looking forward to. From project management to content creation and storytelling, Avery and Kyle are bringing a great mix of skills to our team. It's been a great summer working with them so far, and we're excited to see what's next!

08/20/2026

What's the one message that wins Michigan in November?

The latest episode of Beyond Both Sides breaks down the messaging fight in Michigan's governor's race, including how each campaign is trying to control the narrative heading into November.

It's a good listen for anyone who cares about how political communication actually works, not just who's winning.

Listen to the latest episode now...https://apple.co/4xe2YEH

What happens when a 22-year-old English major takes a job without even knowing the school's name?For Greg Deja, Presiden...
08/19/2026

What happens when a 22-year-old English major takes a job without even knowing the school's name?

For Greg Deja, President of Catholic Central High School, it was the start of a career that's taken him from a Massachusetts classroom to leading a $20M capital campaign, growing a foundation's assets, and now launching the Catholic Promise — a bold commitment to make Catholic education affordable for working families in West Michigan.

Greg opens up about the exhaustion of year one, the naivety and stubbornness that got him through a financial crisis at Catholic Central, and the advice he'd give anyone just starting out: "You should be scared. Just harness that energy and go for it."

Tune in wherever you listen to podcasts! https://bit.ly/45Ap9Zq

Truscott Rossman · Episode

Michigan's Senate primary just became a national story — and our CEO John Truscott joined News4JAX's "Politics & Power" ...
08/19/2026

Michigan's Senate primary just became a national story — and our CEO John Truscott joined News4JAX's "Politics & Power" to break down why. Drawing on decades of Michigan political strategy, John digs into what this primary could mean for the fight over the midterm map.

Catch his take:

John Truscott, a political analyst and CEO of Truscott Rossman, joins News4JAX anchor Bruce Hamilton to discuss Michigan’s move from local drama to national emergency for Democrats. The big question: Can a progressive win in a purple state and save the Senate, or will this nomination hand Republic...

08/17/2026

"You don't need to have all the answers. You need to just have a lot of confidence in yourself and go for it."

Greg Deja — President of Catholic Central High School — knows a thing or two about jumping in before you feel ready. His advice for anyone starting out?

"Just harness that energy, that little nervous anxiety, and just go for it."

The full episode of My 1st Gig with Greg drops this Wednesday — you won't want to miss it. 🎙️

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