Park & Rye

Park & Rye Actively searching for problems. Asking the right questions. Creative Strategists

"So, it’s not just about advertising anymore—although media-driven outreach remains a key component. Other items of inte...
07/17/2017

"So, it’s not just about advertising anymore—although media-driven outreach remains a key component. Other items of interest include the ability to design customer transaction platforms (think: ordering from a client website), coding chops to make the technology involved in such endeavors efficient and reliable, and data mining to generate leads, find prospects and hyper-target or fine-tune campaigns."

http://www.adweek.com/brand-marketing/global-consultancies-are-buying-up-agencies-and-reshaping-the-brand-marketing-world/

As digital ad spending continues to grow, industry watchers predict the trend will only accelerate.

"Put simply, the end of advertising is coming because interruptions are ending."How will your brand adapt?
05/15/2017

"Put simply, the end of advertising is coming because interruptions are ending."

How will your brand adapt?

Forrester examines the impending downfall of digital advertising and the rise of a new medium that will fill its place: intelligent agents.

'...“agencies continue to cling to the notion that clients want creativity and service, but what [clients] really want i...
05/09/2017

'...“agencies continue to cling to the notion that clients want creativity and service, but what [clients] really want is shareholder value. Agency executives have been completely deaf to the economics.”

Creativity still matters, but unless you can anchor the discussion in measurable data and results, your creative idea is worth nothing.'

According to Michael Farmer, what was “once one of the most fulfilling and glamorous of industries has become a grim sweatshop for the people who do the work.” So how did this happen? How did America’s darling Mad Men go from rolling in it to barely holding on?

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