Carrabino Marketing

04/18/2022

New IAB report details increases in digital video, audio and social media.

10/15/2020

The irony of running a marketing agency is that there's never time to work on your own brand and website. I finally made some time and updated our logo this weekend :)

While you're here, check out our latest project .. Bigoli Fresh Pasta. An amazing company from Monterrey, CA. They make artisan fresh pasta for premier restaurants and private clubs across California, Oregon, Washington, Nevada, Idaho, Utah, Arizona and New Mexico. Wonderful people to work with and incredible pasta (they shipped us samples of their Bigoli Pasta Box last week .. a m a z i n g). Custom brand identity, menu design, new website and more coming. Have a look and let us know what you think ... www.bigolifreshpasta.com. Show support for their great work and like their FB page!

06/24/2019

Could be useful to social media marketers.

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06/12/2019

Key marketing insights, especially important for local businesses trying to advertise and market on social media with limited time or small budgets.

The key takeaway from this article:

"In a flooded social landscape, the most successful brands will be the ones that integrate robust paid strategies and prioritize high-quality creative."

Carrabino Marketing specializes in doing exactly this. We have launched over 400 successful social media ad campaigns to well-defined target audiences, achieving over one millions touch points and hundreds of thousands of engagements with customers and potential customers. All this while drastically growing brand equity and driving increased sales for our clients. A key component of our success is our ability to create unique and high-quality creative that generates interest. Another key component is applying proven marketing strategies and tactics that ultimately make people click.

In a flooded social landscape, Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and prioritize high-quality creative.

06/06/2019

Social media advertising campaign for a leading local pizza franchise with 11 locations focused on showcasing their signature pizzas. Photography, then Lightroom and Photoshop was used to create this campaign. We launched corresponding Facebook and Instagram ad campaigns that generated thousands of touch points and hundreds of engagements. Click through rate was over 4%, which is 400% higher than industry average. Client confirmed that demand and in store sales for these pizzas increased noticeably.

https://www.behance.net/gallery/81145929/Signature-Pizzas-Series

06/02/2019

Here is a fun and extensive branding and advertising campaign based on memes that we developed over the course of 2 years for a local Mexican fast food franchise called XACO TACO. We developed the brand and restaurant concept around a Lucha Libre theme and incorporated a set of Luche Libre masks into all of the ads to solidify identity. We designed each meme in-house and launched corresponding Facebook and Instagram ad campaigns that generated hundreds of thousands of touch points and drove over 6,000 organic page likes for the brand. We grew the concept to 6 locations. Enjoy!

XACO TACO meme branding and advertising

04/25/2019

excellent insights ...

Mobile apps accounted for almost 50% of all internet traffic in 2018. Here are some more app usage stats and insights to help guide your strategy.

03/19/2019

great infographic summary ...

Understanding consumer psychological triggers can help you create more compelling offers - check out this infographic.