Max Lopez

Max Lopez Day Job: I make media for real estate professionals. Side Hustle: Business tax returns

07/24/2026

I posted 300 trial reels in the last 30 days.

I’VE SEEN SOME SH*TTTT!

I’ve collected the data.

I’ve analysed the hooks and the watch time and the b-roll and the audio.

I understand the strategy.

And if I can tell you ONE thing, it’s to stop skipping these 8 things:

1. Make your reels 7 seconds.
2. Make a hook that gets people reading the caption.
3. Make the caption long so the watch time increases as they read.
4. Put time and effort into your text hook!!
5. Keep your trial reels as trials!! Don’t post them to your main feed.
6. If you can add value in the caption that gets people saving, that’s best!!
7. Persist! This only works if you persist.
8. Use Claude to audit your reels every 24 hrs. Takes 5 minutes with my prompt.

👋 AAAAAAAnd if you have no idea where to start with trial reels, then comment TRIAL and I’ll send you my complete tried-and-tested 100K views formula for FREE. It gets you started AND the option to grab my trial reels training ALLLL about it. 💪

06/09/2026

Got pulled over for editing while driving 🚔🎥🥺

06/09/2026

Editing while driving do not recommend

06/09/2026

Edited on my way up to the lake house 🎥🥺

05/28/2026

POV: the client wants an extra video 😳

05/26/2026

Sony FX3 ready to shoot a Netflix movie

05/25/2026

I literally cannot take pictures

03/17/2026

Want your videos to look like this?

02/27/2026

Late nights we vibin…

Address

Detroit, MI

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