08/29/2026
Your website is being interviewed every day.
The only problem? Nobody tells you the questions.
“What exactly do they do?”
“Is this for someone like me?”
“Can I trust this business?”
“What am I supposed to do next?”
Visitors are making those judgments quietly—and often very quickly.
A beautiful website can still lose someone if they have to work too hard to understand the business behind it.
So, here’s a useful test:
If someone landed on your homepage today knowing nothing about your company, what question would your website answer first?