SellerPump

SellerPump is the International Amazon Marketing Agency

07/15/2022

7 Best Amazon Advertising Trends and Predictions Every Seller Should Know

Here are a few trends and predictions that Amazon sellers need to know to stay on top.

1. Amazon will strengthen its Pay to Play
2. Amazon will amplify "Brands Presence"
3. Impressing Gen Z Shoppers – Video marketing will thrive
4. Retargeting with Amazon-sponsored display ads
5. Data Delays Will be Minimized
6. Adjust Your Bids By Device
7. Amazon will synchronize its ad features

07/13/2022

Why Sell on Amazon Canada in 2022

As you continue to find success on the Amazon platform, you’ll most likely want to grow your business and unlock even more revenue. By expanding Amazon FBA to Canada, you can access a new market of potential buyers, diversify your revenue streams, and establish an international presence for your brand.

Best of all? It’s easier than you think.

We’ll explain why you should consider selling on Amazon Canada in 2022.

1.Unique Opportunity
2.A Simpler Way to Go International
3.Diversification
4.Revenue growth
5.Increased brand valuation
6.Less Competition

07/07/2022

Emerging Amazon Marketplaces: UAE and Saudi Arabia

US sellers can now expand into the Middle East through Amazon United Arab Emirates (UAE) and Kingdom of Saudi Arabia (KSA). 🚀

Amazon has released a video selling guide that presents the cliff’s notes on the logistics, language and payment structure of selling products on Amazon within the Gulf region. It also explains the opportunity that awaits sellers who would take up Amazon's offer to join these marketplaces.

Both UAE and KSA are becoming a magnet for eCommerce businesses.

Luckily, the eComm giant offers the following benefits to make your launch in KSA or UAE fast and easy.

Selling on Amazon.ae (UAE) Benefits:

1.Sell online without the need to secure a UAE eCommerce license, which means less paperwork and fees.
2.Logistics solutions include FBA.
3.Receive payments in US dollars directly to your US bank account.

Selling on Amazon.sa (KSA) Benefits:

1.Language is 100% English, but you can auto-translate the pages into Arabic.
2.FBA is available.
3.No eCommerce license to set up an online store in KSA is required.

All this into consideration, UAE is shaping up to be a pretty good marketplace opportunity for sellers.

07/05/2022

How the Ukraine War Impacts Ecommerce

The Russian-Ukrainian war has already begun to impact the global economy and will almost certainly affect ecommerce companies.

5 Impacts of War:

1.Supply chain disruption.
2.Shipping surcharges.
3.Consumer demand.
4.Borrowing costs.
5.Product stockpiling

06/30/2022

How to prepare for Amazon Prime Day.

When is Amazon Prime Day?
Amazon Prime Day is set to take place July 12 and 13.
Prime Day usually occurs on a different day every year and sometimes spans multiple days, like this year.

How can sellers prepare for Amazon Prime Day?

If you do it right, Prime Day can do wonders for your sales numbers. First, figure out the pricing and marketing strategy that will be most attractive to your customers.

1.Prepare your discounts.
2.Make sure you can handle the surge.
3.Make a marketing push, with Amazon’s help.

06/28/2022

What is Amazon Geo Ranking?

There are many different factors that go into how products are ordered in search results. Although the exact algorithm is a secret, one of those factors is known as geo ranking, which takes into account the shopper’s location and the searched product’s location.

It’s important to note that geo ranking is the sole cause of an increase or decrease in your sales. It’s but one of many factors that influence your sales volume, but it can be an important one. When you plan out which fulfillment centres to send your products to, make sure you’re doing careful research into which locations are best.

06/23/2022

Amazon Product Photography Trends to Watch Out for in 2022

Product images play a crucial part in your listings’ success on eCommerce websites, especially ones like Amazon, where your fiercest competition is present.

Amazon Product Photography Trends:

-3D Product Visuals
-360 Degree Product Views
-Explainer Videos
-Mobile-Friendly Photographs
-Minimalist Editing

06/21/2022

Amazon Fee Changes 2022: Significant Fee Updates

Significant Amazon FBA Fee Updates for 2022
The US FBA fulfilment fee changes for 2022 cover the core FBA fulfilment fee, fulfilment fees for apparel, and dangerous goods.

Core FBA Fulfilment Fee Changes (Excluding Apparel)
~10% increase in fees costs

FBA Fulfilment Fee Changes for Apparel
~9% increase in fees costs

Fulfilment Fee Changes for Dangerous Goods
~6% increase in fees costs

FBA Monthly Storage Fee Changes for 2022
~10% increase in fees costs

FBA Removal and Disposal Order Fee Changes for 2022
~95% increase in fees costs

FBA Small and Light Fee Changes for 2022
~8% increase in fees costs

Final Thoughts:
The upcoming Amazon fee changes are relatively minimal. However, you should take time to examine these fee increases in relation to your profit margin. The use of Amazon seller tools like an Amazon FBA calculator and an Amazon repricer can help you manage the upcoming changes successfully.

06/14/2022

SellerPump utilised Amazon Attribution for measuring incoming users from Google Ads. They were retargeted afterwards with the help of well-known for its benefits tool - Amazon DSP.

With the help of low-cost ads for reaching large audiences in the middle of the funnel, then moving that audience down the funnel with high-converting DSP campaigns - SellerPump experts were able to achieve some extraordinary results for our client.

To check out the results for this brand - follow the link below:
https://clutch.co/profile/sellerpump

06/09/2022

Amazon Early Reviewer Program is Dead?

What is The Amazon Early Reviewer Program?
The Early Reviewer Program encourages customers who have already purchased a product to share their authentic experience about that product, regardless of whether it’s a 1-star of 5-star review. Amazon shoppers depend on reviews to learn more about their product, and this program helps to acquire early reviews on products that’ve a few or no reviews, helping shoppers make smarter buying decisions.

Amazon Review Program Top Alternatives:
Option #1: Amazon Vine Program
Option #2: Amazon Influencers
Option #3: The Amazon Associate’s Program
Option #4: Amazon PPC
Option #5: Optimising Product Descriptions With Amazon SEO
Option #6: Off-Platform Activities

06/07/2022

How to Get an Amazon Choice Badge in 2022

1. Focus on Keywords
2. Bring Up Your Customer Rating
3. Be Prime-Eligible
4. Have Competitive Pricing
5. Get Great User Reviews

Most of your reviews need to be in the 4 and 5-star category, which is why it’s so important to:
• Hustle to get feedback from buyers
• Go the extra mile to try and get negative reviews changed into more positive ones
• Utilise the Amazon Request a Review functionality.

06/02/2022

What is DSP?

The biggest difference between DSP and other Amazon tools is the data. It’s helpful for targeting customers based on their behaviour, such as purchase history, brand affinity, and searches performed. This data is updated in real-time since it’s first-party data that allows brands to make well-informed decisions and adjust their targeting strategies quicker and more accurately. Keep in mind that search (PPC) is still fundamental and display (DSP) should be built out in tandem to create a full-funnel experience.

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