03/10/2026
Spring is here. and ad costs just went up. 🌳
Every year around this time, we see the same thing across tree markets nationwide. CPCs climb 2x. Competition triples. And contractors who aren't prepared watch their budget bleed with nothing to show for it.
Here's what smart tree companies are doing RIGHT NOW:
✅ Spring/Summer Peak. Tighten your targeting to high-intent keywords only. Broad match in a competitive market is a budget killer. Focus on removal and emergency terms. Let the low-margin stuff go.
✅ Storm Response. You need surge campaigns ready BEFORE the storm hits. Pre-built ad sets, call routing, and a landing page that loads fast. When the phones should be ringing, this is what makes them ring.
✅ Winter Slow Period (plan it NOW). The companies winning next winter are building their SEO and remarketing lists this spring. Don't wait until December to start.
We're seeing these patterns play out in real time across FL, TX, GA, NC, and the Midwest right now.
If you're running ads this spring and not sure your strategy is dialed in, DM me the word SEASONAL and I'll take a look at what you've got.
No pitch. Just a real conversation about what's working in your market.