StratMg

Name: StratMg
Address: 1901 Butterfield Road Suite 220, Downers Grove, IL, 60515, US
Telephone: +18155154786

Before people buy from you, they have to buy into you. We partner with manufacturers building relationships for growth!

03/20/2023

It feels so fulfilling when a relationship grows from a vendor to a partner to an extension of the core team. Phonak - one of the largest hearing aid manufacturers in the US - has been one such example. We have worked with the team for 8+ years now and it has been nothing short of a rewarding experience - for all involved!

The cherry to the cake - actually seeing concrete and unambiguous sales growth through building relationships with prospects that start with trust and then with the credibility to deliver on the trust! Very much appreciate the opportunity and the relationship, Bill. Thank-you!

03/17/2023

It’s a busy, busy world with busy, busy people with busy, busy lives! And now we want complete strangers to not only give us time and attention but new business too! And so does all our competitors!
So how do we stand out in the noise? Or, in other words, NOT be yet another voice spewing jargon after jargon?

Do you! For example, here are 5 tips to keep in mind any time your brand is in front of a prospect or a customer.

This mantra has worked swimmingly in our projects. Thoughts?

Check us out at https://stratmg.com/

03/16/2023

View Your Website As a Lead-Generation Tool

In our experience at StratMg, company websites do more than just provide information about a company. They serve as your company’s identity and a predictable lead generation channel.

But potential customers first have to SEE and then VISIT your website.

A potential customer visit to your website to gather information certainly raises the chances that that visitor may contact your company, turning themself into a viable sales lead.

While working with VMC Chinese Parts, a critical part of our strategy involved recalibrating the website to ensure easy indexing by all search engine crawlers, consequently meaning higher website visibility in Google and other search engine searches, thus increasing potential customer visits and potential sales leads.

Contact StratMg @ 630-864-6282 or [email protected].

03/15/2023

Most Online Content Not Captured by Search Engines; Underscores Necessity of SEO

Most articles, blog posts, sales pages, and other web pages do not rank in search engine results, meaning they do not pull in traffic–and as a result are not being read by target audiences.

These findings simply underscore the importance of search engine optimization (SEO) as part of a manufacturer’s marketing strategy.

Given that 80% of major purchases begin with online research, if the right content is created, optimized and promoted, our experience has shown us that it will attract audience traffic, enhance brand awareness and build customer trust, ultimately resulting in lead generation.

Want to know how you can do this for your B2B business? Book a free 30-minute call with us.

Contact StratMg @ 630-864-6282 or [email protected] to learn more.

03/13/2023

Your ‘Look’ Says a Lot About Your Brand

A “brand” helps people identify and shape people's perceptions of companies, products, or individuals.

Your brand helps you form an identity that results in a deeper relationship with your customers and potential customers because it resonates with them.

So, make sure you’re positioning your brand the way you want to be understood or remembered.

Even when it comes to something as seemingly insignificant as choosing fonts for your website, remember that they will become an integral part of your brand identity. Some fonts can ruin the overall aesthetic of your brand and make it appear unprofessional.

Want expert guidance on making your B2B brand look stellar? Contact StratMg @ 630-864-6282 or [email protected].

You can also check out us at: http://bit.ly/3Um27O1

03/11/2023

To Be Effective, Be Balanced

Based on our 10+ years of developing marketing and sales strategies for manufacturers, a marketing plan needs a balance of the old and the new.

Too much old and organizations miss out on the latest innovations in technology and marketing channels. Too much new, and they miss out on decades of many proven principles of marketing 101.

The trick is maintaining the right balance.

Contact StratMg @ 630-864-6282 or [email protected].

03/10/2023

Zig Ziggler puts it best - “if you aim at nothing, you will hit it every time.” Almost half of manufacturers don’t have a specific goal for lead generation. Say what? That’s blasphemy!

A few lead generation goals for all manufacturing companies to think about:

1. Business strategy

a. Diversification
b. Off-set Seasonality

2. Sales growth

a. Focus on high volume - low profitable areas of growth
b. Or, low volume but highly profitable areas

3. Tactical ex*****on

a. Customer Retention
b. Customer Acquisition

At StratMg, business context must be mapped to a measurable growth strategy. We’re hoping you do the same with the internal constituents within your organization that you need to work with and/or with your ecosystem.

Happy to share our experiences anytime. Let’s talk. https://bit.ly/3WP8Q3X

Contact StratMg today @ 630-864-6282 or [email protected].

03/09/2023

Supply Chain Disruptions Predicted; Use Them To Your Advantage

The digital world has, in many ways, disrupted many aspects of our personal and professional lives. The disruption to our lives caused by the COVID-19 pandemic has been quite obvious.

However, in the area of Marketing & Sales, disruptions like these have resulted in revolutionizing a typical B2B sales cycle. We have all heard about the softening of disruption to the supply chain compared to top disruptors in 2020, but the revolution continues.

The eighth annual APQC survey of global supply chain professionals identifies 12 top supply chain trends that businesses should watch for in 2023.

Getting on top of these trends could prove to be a huge competitive advantage for your manufacturing company.

Is your manufacturing company ready?

Check us out at https://stratmg.com/

03/06/2023

Don’t Get Stuck Looking Inside, Look Outside Too

StratMg helped iron foundry Lemfco Inc. identify opportunities for sales growth through the use of search engine optimization (SEO).

Lemfco was growing at a predictable rate year-over-year via customer retention and referral business.

However, to scale growth efforts at a faster clip, StratMg recommended that the company proactively pursue outbound efforts.

What else would you like to know about growing your manufacturing business? Send us your questions!

Contact StratMg @ 630-864-6282 or [email protected] to learn more.

03/03/2023

Updates to SEO Will Increase Traffic to Your Website

Google recently rolled out quite a few search engine optimization (SEO) updates. So what?

As a marketing agency with 10+ years of B2B manufacturing marketing experience, we believe the recent updates to SEO are opening doors to newer and better marketing opportunities.

In a nutshell, the new updates make it much easier for companies to increase the quality and quantity of customer traffic to their websites.

This results in more sales leads, which should result in increased sales.

Want to learn more? Read the StratMg blog on the subject: https://stratmg.com/is-seo-as-we-know-it-dead-not/

Contact StratMg @ 630-864-6282 or [email protected] to learn more.

02/16/2023

Just like life, our reach, our network, our community & our experiences continue to grow. We have added a LOT of acquaintances in the last few months.

It’s prudent to move acquaintances into proper relationships. In that vein, allow us to (re-)introduce you to StratMg! Our tagline is Results… period! So let’s just start there -

$350M+ in attributable revenues
250+ Manufacturing Clients
95%+ Client Satisfaction

What do we do for manufacturing companies?

Make Leads
Manage Leads
Monetize Leads

Tag, you’re it! Let’s connect - https://bit.ly/3WP8Q3X

02/09/2023

Did you know that Twitter boasts over 229 million daily active users? That includes 39.6 million daily active users located in the US.

That’s a virtual trade show for you to be a part of and the best part is it’s free! Be a part of it!

Why?

1. Create your brand identity
2. A powerful resource for social proof
3. Develop a ‘network’ eventually leading to prospects

How?

Here’s 3 quick ways to help, not too time consuming yet extremely engaging for your network.

Any other ideas to engage with your audience?

Check us out at: https://bit.ly/3Um27O1

Address

1901 Butterfield Road Suite 220
Downers Grove, IL
60515

Telephone

+18155154786

Website

https://stratmg.com/

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