05/15/2026
The best creative starts with the audience.
For this American Express direct mail campaign, we designed a package built to connect with construction business owners in a way that felt relevant, practical, and worth their time.
From the messaging to the tactile details, including a grit varnish inspired by sandpaper, the goal was to make the piece feel more intentional and give the audience a stronger reason to open it.
Because when creative understands who it is talking to, the message has a much better chance of getting through.