Lever Interactive

04/01/2022

Between 1946 and 1964, 76.4 million American babies were born. They made up almost 40% of the population and were dubbed Baby Boomers. Today, some 70 million Boomers still remain, now about 21% of the population. Even so, their influence is considerable. Boomers hold 53.2% of U.S. wealth, or $59.96 trillion. They are 10 times wealthier than Millennials, and twice as wealthy as Gen X, making their buying power substantial and something marketers shouldn't discount or ignore.

03/31/2022

In case you missed it, Google announced on March 16th that they will be sunsetting Universal Analytics and Universal Analytics 360 in the year 2023. The announcement comes 18 months after the introduction of Google Analytics 4 (GA4). GA4 promises to protect consumers’ privacy while providing new features aimed at safe data collection across websites and applications. While there are many benefits to GA4, reactions to the forced switch have been mixed at best, leaving marketers concerned about the potential for lost data and a tumultuous transition period. For more information on GA4, and for recommendations on how to approach this unavoidable migration in a proactive and strategic way, follow the link below.

Accounting for the evolving digital marketing landscape, Google transitioning users to Google Analytics 4 beginning July 2023.

03/25/2022

With 65% of website traffic coming from organic search results, it’s easy to see why SEO strategy is so important to include in your digital marketing mix. SEO is crucial because it makes your website more visible on the SERPs (Search Engine Results Pages), which translates to increased traffic and more opportunities to convert prospects into customers, ultimately moving your business forward.

03/24/2022

Search engine optimization (SEO) ensures that every aspect of your website is accessible, authoritative, trustworthy, and demonstrates expertise to your target audience and search engines. Modern search engine algorithms serve results to the consumer that enhance user experience. It is crucial to understand there is a strong correlation between SEO strategy for search engines and user experience. Follow the link to learn more about how to create and perfect a successful SEO strategy.

Are you building out an SEO strategy? The most important element is identifying and aggressively catering to your target audience.

03/03/2022

It’s no surprise that online shopping has increased in the last two years, and that rise in demand is making retailers take a second look at their online purchase fulfillment strategies. Specifically, the "last-mile" fulfillment, just to compete with Amazon who has completely set the bar for consumers' delivery expectations.

For example, in the past year Walgreens and 7-Eleven have both partnered with Shipt, which is Target's same-day delivery service. Similarly, Walmart has expanded delivery options and is now utilizing local stores as Market Fulfillment Centers so they can complete orders quickly and win back market share from Amazon, without affecting regular store operations.

When it comes to online order fulfillment, speed is the key. But before an order even gets placed, it’s imperative that retailers optimize their shopping campaigns and streamline their user experience to avoid shopping cart abandonment, which reached a whopping 76% this time last year.

Read on as we break down all you need to know about eCommerce marketing and optimizing your shopping campaigns:

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