Charter Marketing

03/27/2024

A corporate decision opens up an opportunity for the content team to optimize their content and their approach to providing a better user experience....

A client took the opportunity to revamp their content and optimize it for usability, user experience, accessibility, and SEO

02/14/2024

ChatGPT: 3 Reasons Not to Use AI Generated Content...and 4 Reasons You Should Picture it, summer 2023. It’s hot, the air quality is low, and everyone is consumed by holidays, vacation, and news. Your client emails you at 4:30 in need of a POV article on a topic you have only a vague recognition of. Deadline ASAP. Content needs and requests can span many departments and teams, from design to development, to times you just need to fix or add a few words, or write an intro but you don’t have a copywriter to engage....

ChatGPT and content: reasons not to rely on Generative AI when creating content - and when to use GenAI models when working with content.

06/05/2023

I’m happy to share that I’ve obtained a new certification: Introduction to Generative AI from Google Cloud Skills Boost!

05/04/2023

Brand messaging, marketing matters

05/03/2022

Don't shorthand how you connect with you audience. Understand what motivates them along their journey.

Do you understand what motivates your audience, and do you use that at each stage of the marketing journey?

09/30/2021

I've been working for small and medium sized companies as a marketing consultant and leader for my entire career, and have found despite more information and increased focus, demands, and attention on marketing, so many simply don't know what is involved.

I just saw this course and I encourage everyone, including experienced marketers, business owners, and sales people alike to take a quick watch. It's less than 30 minutes (even faster if you put it on 1.5 or 2x) to a better understanding of the potential marketing has on improving your business.

“17 Questions to Help Improve Your Marketing” by Brad Batesole and Madecraft! Check it out: https://lnkd.in/eNSRhWzz .

Learn how to build effective marketing campaigns at your company by exploring key questions and answers to help conquer your marketing challenges.

08/11/2021

Tell me you're a business owner who "gets" marketing (and thinks he doesn't have to spend money on it or talent) without telling me you're a business owner who "gets" marketing.

06/30/2021

Datamining for Arts Majors - take the anxiety out of using big data, one step at a time.

Don’t Let Data Intimidate You How many times have you read a marketing article, heard a talk, or saw a post about using data to increase your sales, build your business, and skyrocket into the universe? How many times did you get that anxiety rise, and deep down felt less than, intimidated after r...

05/19/2021

Down and Dirty SEO

You undoubtedly get almost as many messages about getting you on the first page of Google as you do for car warranties, but are you really doing enough? Here are 8 quick basics to make sure you're starting out right.

Gone are the days of keyword and key phrase stuffing. SEO (Search Engine Optimization) is now, FINALLY, coming around to align with how users engage with content and how it's presented to them. That *should* make it easier, but as those of us in marketing know, it's not that simple. So here's a quic...

04/08/2021

This topic came up on twitter, how while brands and agencies are TRYING to be more inclusive in their advertising, the process by which they're doing it falls short.

Don't just HIRE women, POC, gender diverse people, listen to us, especially if we are your target audience.

I get it. You want the world to know you promote the idea of women engineers. You’ve got one of the top agencies in the world (BBDO) helping you out push this concept, and you’ve been developing feel good commercial spots to raise the awareness and visibility of Women in STEM, which is a much .....