PocketWatch Media

05/14/2018

An insight on Facebook's new Budget Optimization Tool.

Discover how to use the Facebook Budget Optimization tool to automatically optimize your budget distribution across ad sets.

04/20/2018

Couple things you shoudn't do for Likes:
- Eat Tide pods.
- Smuggle Co***ne.

“This highlights the negative influence of social media on young women,” Judge Kate Traill said.

04/11/2018

"With Facebook, you are the product"

Apple co-founder Steve Wozniak, known as Woz, says he deactivated his Facebook account because "with Facebook, you are the product."

04/05/2018

A few ways your low-traffic AdWord campaign can do better.

Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic "best practices."

04/03/2018

Facebook is developing a certification tool that will require a written pledge that from advertisers that they have user consent for ad targeting.

Facebook is scrambling to add safeguards against abuse of user data as it reels from backlash over the Cambridge Analytica scandal. Now TechCrunch has learned Facebook will launch a certification t…

04/02/2018

Twitter is adding new features to its Partner Program.

Twitter has announced a range of additions to its official partner program, which helps advertisers to create better on-platform content.

03/30/2018

An Instagram 101 to make an effective business profile!

Instagram might be everyone's favorite app for sharing photos, but it can do much more than simply showcase your morning latte. Here's how to make the most of it.

03/30/2018

Facebook hasn't just lost cash, it's lost trust after the Cambridge Analytica scandal.

A pair of recently released polls show that the public in America and Germany are losing faith in Facebook's ability to safeguard their privacy.

03/29/2018

Since the Google Home Mini doesn't have speakers loud enough, you can now play music on any bluetooth connected speakers using the Google Home App.

Google today announced a small but important update for its Google Home devices: you will now be able to control all of your Bluetooth speakers and stream music to them right from your Google Home …

03/29/2018

After a self-driving uber killed a woman last week in Arizona, Uber will not be renewing self-driving permit in California.

03/28/2018

Facebook's Ad tools still allow discrimination such as targeting disabled veterans and single mothers.

Allowing advertisers to limit who sees ads based on interests or demographics violates federal laws, the groups behind the lawsuit argue.

03/27/2018

You now have to choose between accepting and rejecting your friend requests before they expire.

Snapchat has ephemeral messages, and now Facebook has ephemeral friend requests. The big blue social network feeds off your social graph, and every time you expand it, it has more content to show y…