Tandem Creative Group

Tandem Creative Group Tandem Creative Group is a brand strategy and design agency specializing in brand/concept development

We thought it was the perfect time to reintroduce ourselves! We’re Bridget & Alicia — the founders of Tandem Creative Gr...
12/04/2025

We thought it was the perfect time to reintroduce ourselves!
We’re Bridget & Alicia — the founders of Tandem Creative Group.

Bridget Lorentz → our resident creative badass.
Alicia Gempel → brand strategy connoisseur.

You could say opposites attract, and while we’re different in plenty of ways, our complementary strengths, shared work ethic, and genuine friendship make Tandem what it is. 🤝✨

A little about Bridget:
Yoga instructor, mom of two, and full-blown creative genius. With over 25 years in graphic design, her eye for detail and originality is truly unmatched.

A little about Alicia:
Brand strategist who’s equal parts creative and analytical. Mom of three boys, multitasking queen, and owner of KAMP Dog Lodge. She brings clarity, structure, and strategy to every project.

Together, we’re Tandem — blending creativity + strategy to build brands with purpose.

Leave the marketing to us. ✔️ Graphic Design✔️ Websites✔️ Social Media✔️ Strategic ConsultingOne team. One stop. Marketi...
09/04/2025

Leave the marketing to us.
✔️ Graphic Design
✔️ Websites
✔️ Social Media
✔️ Strategic Consulting

One team. One stop. Marketing made simple.

Jumping on this creative trend!
04/13/2025

Jumping on this creative trend!

One of our favorite services is brand naming! When naming your business consider these guidelines. When we named Tandem...
07/08/2024

One of our favorite services is brand naming! When naming your business consider these guidelines.

When we named Tandem Creative Group we brainstormed for weeks. We wanted to convey that we were a strong team of 2 ( ( to start 😉) that works in "tandem" with clients. We wanted the name to be easy to remember, strong, fun, and approachable. How did we do?

"Every child is an artist, the problem is staying an artist when you grow up" — Pablo Picasso ...
05/23/2024

"Every child is an artist, the problem is staying an artist when you grow up" — Pablo Picasso

Simple truth. Bezos also said, "A brand for a company is like a reputation for a person. You earn reputation by trying ...
05/21/2024

Simple truth. Bezos also said, "A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well".

Branding and stationery design for Clarity Eyecare in Hilliard! (Formerly known as Ackerson, Vanderhorst, Eddleblute Eye...
05/03/2024

Branding and stationery design for Clarity Eyecare in Hilliard! (Formerly known as Ackerson, Vanderhorst, Eddleblute Eyecare Center). We were asked to rename the practice and rebrand! Stay tuned for new office signage!

Brand identity is the visual representation of your brand. But it's more than your logo. Have you ever seen an ad and ...
04/24/2024

Brand identity is the visual representation of your brand. But it's more than your logo.
Have you ever seen an ad and known immediately what it was for before the company logo or name was presented? Consumers easily recognize strong brands. One example is Target. Their ads are bold, fun, and have a consistent personality.

So what are the steps to creating a brand identity?
1. Review the COMPETITIVE LANDSCAPE: If you understand how the other brands are positioned in the market, you can differentiate your brand and offer more compelling reasons WHY to choose yours over the others.

2. BRAND POSITIONING + MESSAGING: Who is your audience and how will you position/present your brand to that target? How will you communicate with your audience?

3. Define your PERSONALITY: Is your brand witty? Whimsical or satirical? Your tone of voice (how you speak to consumers) should be clear from the start.

4. LOGO and COLORS: Finally you are ready to develop your brand's visual representation. Logos, color palettes, fonts, graphic elements. Consistency is key if you want to build awareness and recognition.

Once your brand identity is established its time to execute across platforms: websites, social media, print, emails and more. Your brand will come to life and your desired audience will take notice.

Ready to get started?

04/17/2024

Struggling with what to post on social media? This fun diagram may help. It's all about sharing what you want to communicate merged with what your audience cares about.. and it takes some thought and planning. Need help? We can develop a strategy for you and manage social media monthly!

# ReachYourGoals

Wondering if you're brand needs a refresh? It may sound daunting, but this is our jam. Contact us and let's get started...
04/15/2024

Wondering if you're brand needs a refresh? It may sound daunting, but this is our jam. Contact us and let's get started!

Do any of these signs resonate? May be time for a rebrand. But don't fret! This is our jam. Contact us to get started!...
04/15/2024

Do any of these signs resonate? May be time for a rebrand. But don't fret! This is our jam. Contact us to get started!

04/14/2024

Taking spring all in. So inspiring! The colors. Blooms. New life. New beginnings.

Address

Dublin, OH
43016-43017

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