05/29/2026
✨Resident Business Beat~A Tale of Two Opposites: The Partnership Behind Tandem Creative Group
Just as a home tells a story about the people who live there, strong branding shows the heart of a business before anything is said or done. Tandem Creative Group understands that better than anyone.
Co-founded by brand designer Bridget Lorentz and Tartan Fields resident and brand strategist Alicia Gempel, the agency is the result of a true match made in heaven. Together, they combine strategic thinking and creative vision to deliver the best of both for their clients, showing that each is stronger because of the other.
Destined to be a designer from a young age, Bridget entered every single poster and coloring contest as a child, later decorating lockers and creating birthday displays in high school. She earned her Graphic Design degree with a minor in Advertising from the University of Minnesota and gained experience at both big and small agencies while running her own freelance business on the side. Over 25 years, she’s designed everything from logos and brochures to websites and wall murals, and she’s just as passionate about design and branding today as ever.
Bridget’s freelancing projects eventually led her to cross paths with Alicia, who was also freelancing. Though they worked separately for years, they often collaborated on projects, and it quickly became clear that their combined talents created something truly special. From that partnership, Tandem Creative Group was born.
The Tandem Creative Group team is guided by three core values, helping every client present their brand at its very best. True to their name, they work in tandem with clients - alongside them, for them, and because of them.
Bridget and Alicia consider themselves a tale of two opposites in every way, but when they come together, magic is made. More than just business partners, they’re also good friends, guaranteeing that every project is a blend of creativity, trust, and plenty of fun.
For more info, visit www.tandemcreativegroup.com or reach out to [email protected].
🖊Jolene Chao, Staff Writer
